trade value usually seems to be for other harder to get shelf beers (think BCBS variants, founders backstage stuff) or larger brewery releases (DL, darkness, etc). i think it's only available in alaska and the west coast, but i'm not 100% on that.
These went fast (after a day or two after the release). I snagged one bottle, but traded it away. I think it was around $14.99 + tax in Seattle.
