If you're planning on stopping at Gigantic today, you may want to call ahead. I drove up from Salem today to try Dyn-o-mite, only to find that all the beer (including bottles) is warm. Bummer. Hopefully they'll be back up and running later. Meanwhile, does anyone know of any other place in town with Dyn-o-mite on tap right now?
Not to thread-jack, but this raises an interesting question on the social media implications of broadcasting such a "down-time" event....retailers and service providers utilize Facebook, Twitter, et al to pimp their products. Do they have any obligation to inform their potential buying public of a critical downtime or product decline event? Can you have it both ways? Seems to me that a responsible provider would let their FB subscribers know of this impaired product delivery issue on a timely basis. OR, perhaps even try to make a positive out of it by issuing a discount or other incentive to induce business. Perhaps I am thinking too altruistically here, but it is a new dynamic that is addressed or ignored by businesses in many different ways.
Not sure if you are saying that they didn't let people know via social networking sites, but they did put out a tweet or two on twitter about their problem.
I stand corrected, then. I do not tweet or subscribe to twitter. I did check their FB page and it was absent of any comment on that issue.
I just checked Twitter, it looks like the first mention by Gigantic was about 3 hrs ago....and that was in reply to an inquiry by a customer. Perhaps my initial concerns were valid....
gotcha, I didn't look at the time this thread was made and the time of the tweets, so that is my bad.
In Gigantic's defense, I will say that I arrived right when they opened at 2pm, and it appeared that the bartender didn't realize anything was wrong until they poured the first beer. So I wouldn't have expected them to put anything out on social media by that point.
Just my two cents, but... I don't know if Gigantic (or anyone else) has an obligation to let their public know about something like this, but it strikes me as very poor PR if they don't. In the situation mentioned by guajolote, it doesn't sound as if there was much they could have done, but if several hours went by and they said nothing about the problem.... I'd have been pretty pissed if I drove up all the way from Salem, only to discover it then. I think that would be a pretty normal (not to mention predictable) reaction, which is why you'd think they would try to post the information through the social media network ASAP. Considering they are such a new brewery, you would think at all costs they'd want to avoid pissing off any potential customers.
I can imagine that if my cooler was on the fritz, I would be scrambling to fix it. My first thought would not be to tweet about it!
Exactly. Just because you have the option to give people real time updates it's not always a strategically wise choice for a business.
