Beer's description on Google

Just curious, but sometimes when you google a beer and the beer advocate link comes up, it includes text from one of the reviews of the beer. Why does that happen sometimes and not other times?

For instance, https://www.google.com/#q=beard+yeast

The third link down reads
Beard Beer | Rogue Ales | Newport, OR | BeerAdvocate
beeradvocate.com › Beers › Rogue Ales
Rating: 80% - ‎138 votes
Jul 5, 2013 - Brewed with yeast cultivated from the brewer's beard, that's probably enough to put some people off. But I'm game for anything. 22oz bomber ...

When you click on the link, it just takes you to the standard page for Beard Beer: http://beeradvocate.com/beer/profile/132/96149/

However, when you google Beard Beer Beer Advocate (https://www.google.com/#q=beard+beer+beer+advocate), the link is different:

Beard Beer | Rogue Ales | Newport, OR | BeerAdvocate
beeradvocate.com › Beers › Rogue Ales‎
Rating: 80% - ‎138 votes
Jul 5, 2013 - Beard Beer is a American Wild Ale style beer brewed by Rogue Ales in Newport, OR. 80 out of 100 with 138 ratings, reviews and opinions.