Black Butte XXVI

Per the rep, it'll be out on shelves next week (Austin). Sunrise originally posted a pic of a bottle this week, but it was actually last year's version to try and hype it up... or maybe that was just a bait and switch tactic.

 

I bought one at Sunrise, it's clearly 26.

 

I saw the Sunrise one - it was this years one. I got bored and looked into the way the letter/number placement was. Yes, I was that bored.

It will be hitting next week though. No real idea how they got it this week unless they just pulled some strings....as it is at the warehouse of the distributor.

 

I've seen this on the shelf at Whole Foods Vintage Park (Louetta/Cutten) in north Houston and Indian Springs HEB (Kuykendahl/Woodlands Parkway) in The Woodlands. The $17 bottle price may be keeping this on the shelf..

 

Saw this one at HEB at 2222 and Burnet for $12.99 a bottle this morning...they had plenty

 

Deschutes XXVI

case Cost = 142.75
per bottle = 11.90
Retail @ E1G = $16.99
Profit = 29.9%

I think we are making less this year compare to last year - I am not 100% but i think last yr it was 31%+ for us oh well

Cheers,
Sam.

 

I think someone used the wrong sku on that one.

 

It was $12.99 at my HEB. They were also clearing out Mirror Mirror... I grabbed a few for 8 bucks a piece.

 

jah003?

 

Yep, that's me. I go by many names...

 

Sounds like HEB is using a UPC set up with last year's pricing. Average price of these Deshutes Reserve Series should now be 16-17 bucks.

Scoop em up while you can.