Answer the poll question and please post WHY! Do you agree with breweries using social websites (Facebook, Twitter, Instagram, etc.) as the PRIMARY SOURCE of information (general news, releases, customer service, etc.)? I'll start. Yes, I think social websites, especially Facebook, are effective as the primary source of information. Social websites are the perfect tool for today's world because they are quick to inform, personalized, hosted by a third party, free, fast and can be fun. We are, and have been for awhile, in the digital age. Information is precious and social websites allow breweries to inform customers quickly about tap lists and releases. I think some people take this for granted. Email is the new snail mail. I never miss a beat when it comes to new releases or today's tap list. It makes life as a beergeek so much easier. Breweries are now my "friend." They are no longer shrouded in mystery. Cluttered websites with annoying age restrictions popping up every time are forgotten. Interactions with breweries are more frequent and customer feedback is much more powerful. Dare I say it again? They are fun! They let you inside their brewery without actually being there. Who doesn't like to see a picture of their bottling line, new labels or pictures of the people behind such delicious elixirs? Worried about Facebook crashing? No need! It's not hosted by a tiny server in the basement of a brewery. It's also reliable, fast and free!!! I'll end by mentioning the article, Beer Smack - Facebook Foul on BeerAdvocate's Magazine #82. Thank you for publishing this. I highly disagree with your thoughts, but it brings up a great debate which has probably been brought up a few times (at least) on here. Excuse me if it has been a recent discussion. Most importantly, cheers!!! *edit* The same debate exists for stores obviously or any business for that matter, but I wanted to focus it down to only breweries. Feel free to discuss anything though.