Brewery Goggles: Does the brewery affect your review?

Discussion in 'Beer Talk' started by c014572, Feb 17, 2019.

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  1. c014572

    c014572 Zealot (695) May 31, 2010 Illinois
    Trader

    Being from Chicago, I've grown partial to a lot of local breweries like 3 Floyds, 18th street, Hailstorm, Pipeworks, Marz, etc. Each one seems to have a common "character" with a lot their beers.

    I'd like to think I'm fair and impartial when rating, but I wonder. Whenever I get a hold of a really high rated beer not available locally (thanks to my son) like from the Alchemist or Russian River, I'm kind of "meh" and at least a half point under what they rate at on BA.

    Just curious if others experience the same thing...

    Cheers
     
    eppCOS likes this.
  2. papposilenus

    papposilenus Grand Pooh-Bah (3,232) Jun 21, 2014 New Hampshire
    Pooh-Bah Trader

    There are several relatively-local brewers that I just like and that I have a hard time giving poor, or even just average, reviews to. I have an uncomfortable suspicion that I'd embarrass myself in a blind tasting.
     
  3. zid

    zid Grand Pooh-Bah (3,132) Feb 15, 2010 New York
    BA4LYFE Society Pooh-Bah Trader

    I am not sure what you are trying to say*, but if you are asking if drinkers’ impressions of a beer are influenced by knowing who brewed it, then the answer is obviously yes. Anybody who thinks that they aren’t influenced by this is lying to themselves.

    *By providing examples of Russian River and The Alchemist as being overrated from your perspective, you are running a big risk of derailing your own thread.
     
  4. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    Underlined part: absolutely true. I have enough self-awareness to know that is true for me. I've demonstrated it to myself with a couple of "self-administered" blind taste tests.

    I don't think the OP was saying the two named breweries are overrated as much as he was saying that he was observing local bias in himself.
     
  5. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Best way to check this out is to obtain the beers you mentioned above and at some later date have somebody serve you a bunch of beers (some you mentioned above but others as well) blind. Then evaluate all of those beers absolutely blind and see if your opinions hold true.

    Cheers!
     
  6. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    As others have pointed out, there's no question about a biasing effect from knowing who brewed the beer.

    If you'd like a sense of the effects of such biases here's a discussion of what happened during "The Judgment of Paris." (Click on the picture to read the text.)



    The same effects have been demonstrated with beer and are one of the reasons that a beer competitions the judges don't know who brewed the beers they are evaluating.
     
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  7. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    My bias is that highly rated, or hyped, breweries and beers come with higher expectations.
     
    NickSMpls, bl00, Troutbeerbum and 3 others like this.
  8. BeardedWalrus

    BeardedWalrus Pooh-Bah (1,666) Jun 5, 2018 North Carolina
    Pooh-Bah Trader

    Sierra Nevada and Olde Hickory. The former for essentially introducing me to good beer, and the latter because it's a kick ass brewery based in my hometown. But that doesn't mean I'm a total Homer, I just gave a rather negative review for one of Olde Hickorys barleywines.
     
    ManBearPat likes this.
  9. scream

    scream Initiate (0) Dec 6, 2014 Wisconsin
    In Memoriam

    Short answer is no. I rate based upon my impression of the beer at the time. "Brewery goggles" will certainly impact my decision on whether or not to try a beer I have not had before. If I have had other beers from that brewery that have been to my liking I am much more apt to try a new one. If past experience w breweries beers has left me unimpressed I will probably avoid trying something new from them.
     
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  10. MattilaRage

    MattilaRage Initiate (0) Sep 2, 2018 Canada (AB)

    I'd have to say yes, and no. For the most part I try not to let the brewery impact my ability to taste, and review the beer without bias, but there are factors that the brewery throws into the mix. I find that I will often go a little harder on beers from a brewery that has a certain history of producing fantastic beers as a whole (in my eyes anyway) For instance if I'm drinking a gruit from Beau's i will expect a certain degree of quality knowing their past releases. However if it were from a newer brewer with less experience in the field I may tend to "cut them some slack" based on that fact alone. Am I the only BA here that gets this way?
     
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  11. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    Being highly rated may get me to try it but I quickly make up my own mind over whether or not I like it.
     
  12. bluehende

    bluehende Initiate (0) Dec 10, 2010 Delaware

    As a research scientist there is no way you can be non biased if you have preconceived notions, Just knowing a rating or a reputation will affect your opinion. My question would be what does it matter. I would love to be able to buy a cheap beer and rightly or wrongly think it is delicious
     
  13. beergoot

    beergoot Grand High Pooh-Bah (9,310) Oct 11, 2010 Colorado
    Mod Team BA4LYFE Society Pooh-Bah Trader

    Bias (derived from whatever source and to whatever degree) will always affect me, sure. Yet I find that the older and somewhat wiser and (arguably) more sophisticated my tastes become, I find it easier to call things as I see 'em.

    That's the beauty of aging and becoming a curmudgeon...
     
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  14. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    It is impossible to put past experience out of your mind. Whether it leads to higher or lower bias as a result seems hard to justify, even on a case by case basis, but I don't think there is doubt the bias caused by familiarity is real.
     
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  15. wrodaddy

    wrodaddy Initiate (0) Mar 4, 2018 Illinois

    i think how widely available beers are and able to try styles, alot are the same.. im from Chicago too and when ive had Alchemist and Tree house and Trillium ... wasn't impressed had better NEIPA and stouts from local breweries. Hop Butcher is basically Chicago's Trillium and Tree House, i actually think they make better Doubles and NEIPAs than those companies.
     
  16. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    First, I love the OP's choice of wording of the title of this tread. Very creative.

    There is always some influence of the breweries reputation on the rating. I think most everyone will rate a 'meh" beer from one of the most reputable brewers several notches higher than if it came from some run of the mill brewer or an InBev owned craft brewer for example. I try best not to let that stuff influence me, but I'm sure I'm still guilty to some degree.

    For me personally, I think I struggle to really bash a beer from a highly reputable brewer, but have no trouble giving out an extremely high rating to a beer from a less respectable brewer. I guess I'm a sucker for promoting the underdogs or the down trodden. I don't think I've ever been influenced in ratings on exclusivity/rarity vs. store shelfies. Or price for that matter.
     
    Kuester likes this.
  17. wally_world

    wally_world Pundit (890) Nov 27, 2015 Illinois
    Trader

    That was a really cool read. I had never heard of the Judgment of Paris before this, as I do drink wine from time to time, but am not a wine enthusiast. Thanks!
     
  18. Zorro

    Zorro Grand Pooh-Bah (3,258) Dec 25, 2003 California
    Pooh-Bah

    Breweries have reputations. In general you know who makes consistently good beer.

    Stone used to be one of them but not anymore.
     
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  19. johnInLA

    johnInLA Pooh-Bah (2,350) Jun 12, 2005 California
    Pooh-Bah Trader

    A few years ago there was a thread that provided a good case in point for this question.

    A guy invited his Beer Advocate friends over for a tasting. He had a new lager from a local brewery. They all tasted it. The general consensus was it was very good, with many describing the details of what they liked.

    The veil was lifted: "Bud Light".

    Apparently, his friends were really angry with him, instead of learning a good lesson in bias.

    Yes, bias is real. Being aware of it can help you minimize it's influence, but not eliminate it.
     
  20. SammyJaxxxx

    SammyJaxxxx Initiate (0) Feb 23, 2012 New Jersey

    If you believe Russian River and Alchemist are "meh.". Then the problem is you.
     
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