Brewery Tap Rooms - Average Hourly Gross

Discussion in 'Beer Talk' started by MrExit23, Mar 6, 2015.

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  1. MrExit23

    MrExit23 Initiate (0) Jul 21, 2014 North Carolina

    I'm working on a project, and it would help me to know how much the "average tap room" attached to a brewery grosses on an hourly basis. Or annually. Or whatever economics one might share related to a tap room's revenue realities.
     
  2. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    A lot of variables are going to come into play: Peak # of customers/hour, Average # of customers/hour, "Regular" price vs "Happy Hour" or special price, taster tray prices vs full pour prices, glassware size differences, Local price parameters, etc. A quick and dirty way to get a ball-park estimate would be to sit at the bar of a place during what you consider an "average" hour for that place, count the servings going over the bar, then multiply by the average price.
     
    are_doubleyou likes this.
  3. are_doubleyou

    are_doubleyou Initiate (0) Aug 3, 2014 Illinois

    You could also ask the bartenders. They probably have a rough number of how many people they serve in a shift.
     
  4. DerekCarruth

    DerekCarruth Savant (1,086) Aug 17, 2012 Georgia

    I've been to quite a few and I think that that's going to be tough. I think it depends on what you can sell, for how much, for how long, is food available even if it's not sold there (food trucks, etc). The ones that have had food available, somehow, were way busier than the ones that weren't. Wicked Weed serves food, Sweetwater doesn't, but has food trucks available. Jekyll has neither, but you can bring it in.

    Really depends on what your city, state, etc. will allow.
     
    chew76 likes this.
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