Brooklyn Brewery Hits the West Coast

Discussion in 'Pacific' started by Todd, Jan 14, 2019.

  1. Todd

    Todd Founder (5,622) Aug 23, 1996 California
    Staff

    NYC-based Craft Brewer Will Distribute Beer in California for the First Time

    Brooklyn, NY – January 14, 2019 Brooklyn Brewery, a pioneer of the American craft beer revolution, is proud to announce that it will begin distributing its core lineup of award-winning beers throughout the state of California beginning January 21, 2019. As the eleventh largest independent craft brewer in the US, Brooklyn Brewery Is available In 30 states, over 30 countries, and places strong emphasis on fostering a global craft beer community.

    “At long last, we are beginning to sell our Brooklyn beers in California,” said Brooklyn Brewery Founder, Steve Hindy. “California is the Garden of Eden of the craft beer revolution, and we look forward to making new friends with the craft beer community on the left coast."

    Upon entry into the market, Brooklyn Brewery’s flagship Brooklyn Lager, Defender IPA, Bel Air Sour, and popular seasonal, Summer Ale, will be available on draft as well as in 6-packs. 12pk can variety pack Brooklyn Mix will also be available, in addition to The Stonewall Inn IPA and Brooklyn Limited beers from Brewmaster Garrett Oliver, including Black Chocolate Stout, and Sorachi Ace during and beyond the launch.

    “Californians and transplanted New Yorkers have been asking us when we’d make it to the West Coast for years,” says Garrett Oliver, Brewmaster. “I love California beers, and our beers have a unique range of flavors that I’m looking forward to combining with the legendary food that chefs are creating out there. California is the spiritual home of craft beer and modern American cooking. It just makes sense for us to finally be a part of this exciting scene. We’re going to have fun!”

    Brooklyn Brewery's initial launch partners include Stone Distributing in Southern California and DBI and Bay Area Beverage Co. in Northern California. They will distribute through the same network as their partner breweries 21st Amendment (San Leandro, CA) and Funkwerks (Fort Collins, CO).

    "It's all hands on deck with our California launch,” says Dave Duffy, VP of Sales & Marketing. “We'll maintain the momentum throughout 2019 and beyond and have some great ideas around collaborating with other East-Coast transplants like Shake Shack, Smorgasburg, Roberta’s, and The Ace Hotel, to help spread the Brooklyn love in thoughtful and unique ways. We think our brand brings a lot of value not only to the California craft consumer but also to our distributor and retail partners out West. It’s important that our entry to the state has a rock-solid foundation that we can build on for years to come.”

    The Brooklyn Brewery team, including Steve Hindy and Garrett Oliver, will celebrate the brand’s California debut with a traveling lineup of launch events, kicking off in San Diego (Jan 28), then moving north to the Bay Area coinciding with SF Beer Week (Feb 1-9). Headlining events in Los Angeles and Oakland will feature Bar Talk: a back-and-forth interview between Hindy and Oliver, a duo that rarely find themselves on the same stage. A complete lineup of events with dates and locations is posted below.

    ABOUT BROOKLYN BREWERY
    The Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators and makers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents. Learn more at brooklynbrewery.com.

    LET'S HAVE A BEER, CALIFORNIA
    Taste some of the first Brooklyn Brewery beer in the Golden State and meet the team near you:

    San Diego | Monday, January 28th
    Blind Lady Ale House
    First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
    5pm – 8pm

    Hamilton’s Tavern
    First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
    8:30pm - whenever

    Los Angeles | Tuesday, January 29th
    West 4th and Jane
    First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
    6pm – 9pm

    Los Angeles | Wednesday, January 30th
    Beelman’s Pub
    Bar Talk with Brooklyn Brewery founder Steve Hindy & Brewmaster Garrett Oliver. Questions, answers, stories, and putting an end to the Great Cape Debate.
    4pm: Welcome beers
    5pm: Main event
    6pm: After party at Spring St. Bar
    FREE | limited space | RSVP required

    San Jose | Thursday, January 31st
    Taplands
    First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
    4pm – 6pm

    San Francisco | Friday, February 1st
    San Francisco Beer Week Gala
    Brooklyn Brewery will host a featured bar, with Brewmaster Garrett Oliver pouring Brooklyn Brewery’s core lineup as well as limited release beers.

    Oakland | Monday, February 4th
    Starline Social Club
    Bar Talk with Brooklyn Brewery founder Steve Hindy & Brewmaster Garrett Oliver. Questions, answers, stories, and putting an end to the Great Cape Debate.
    Admission: Free | RSVP required

    San Francisco | Tuesday, February 5th
    Dobb’s Ferry
    East Meets West: A cross-country trivia night with Brooklyn Brewmaster Garrett Oliver & 21st Amendment Brewmaster Shaun O'Sullivan
    7pm – 10pm

    San Francisco | Wednesday, February 6th
    Sessions at the Presidio
    FROM THE CELLARS: A family affair beer dinner featuring Brooklyn Brewery Brewmaster Garrett Oliver & 21st Amendment Brewmaster Shaun O'Sullivan with beers from Funkwerks (Fort Collins, CO), 21st Amendment (San Leandro, CA) & Brooklyn Brewery (Brooklyn, NY).
    6pm start
    Tickets: $85 per person

    San Francisco | Thursday, February 7th
    Greens Sports Bar
    BROOKLYN PIZZA PARTY: $6 Brooklyn Lager pints & free pizza (while slices last)
    6pm

    http://brooklynbrewery.com

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    UnknownKoger and redeemer like this.
  2. UnknownKoger

    UnknownKoger Zealot (514) Jul 9, 2010 California

    If I can find BCS on shelves, that will be awesome
     
    grilledsquid likes this.
  3. SoCalBeerIdiot

    SoCalBeerIdiot Zealot (599) Mar 10, 2013 California

    GREAT NEWS...six years ago, maybe. Now, eh.
     
    m34josh, j47paco, swolepeer and 5 others like this.
  4. KevSal

    KevSal Savant (987) Oct 17, 2010 California
    Trader

    i was coming to post the very same thing.

    would have definitly picked up their 750s off the shelf a few years ago, now maybe not so much


    although it would be cool to meet and chat with garrett oliver, looks like he’s here for all of beer week
     
  5. sponger

    sponger Initiate (181) Mar 30, 2011 California
    Trader

    The beers will be shelf turds. We already have the best, so these will be middle class. Hence Founders.
     
    m34josh, Frosty11161 and IcyTrout like this.
  6. dcgunman

    dcgunman Crusader (752) Jul 1, 2009 California

    I could go for some Odell’s offerings here. Always bring some back from my Vegas trips.
     
    jakecattleco and swanfungus like this.
  7. pro100

    pro100 Initiate (90) Oct 12, 2014 California

    Lol.. I don't even think the people in Brooklyn drink them.
     
    Marco_Gtz likes this.
  8. AndresR

    AndresR Initiate (197) Jul 19, 2009 California
    Trader

    Funny enough, one of my first ever trades was for a Black Ops, maybe in 2010. I was pretty stoked to get to try it back then.
     
    gregoryG and ryno09 like this.