I see it more like... "Hey, we're holding close to 4,000 barrels of beer at this point, and those things have a high upfront cost but take a long time. If you're interested in the beers that we hope to make this next year, would you want to give us some money now? We'll make sure you get $300 worth of beer throughout the year, and give you 15% off of all of our beers. And you know how people wait in lines at other breweries for their onsite releases? You can order up to 6 online at any point over a month period, and most likely get however many you want more after that." I understand to an extent people's complaints about price when it comes to their strong beers... But they are damn good, and it's definitely an event when you open them. People's complaints about the prices of their sours confuse me a bit though. I'd honestly like to know where I can get something as good as Bottleworks XII for $17. And even then, a way to get 7 bottles of it with minimal effort.