Bud IPA?

I like it! If they're smart they'll troll us all with Buddy Topper and Buddy the Elder.

 

It's not a matter of balls, not at all...the reality is that they simply don't have the need to do it (and as has been pointed out, they already have Goose IPA which is pretty damned good).
Let's be real here...if they wanted to, they could most probably brew an IPA (of every variation) that would kick every other brewer's ass, whether they be small or large.
But their flagship product is cheaper to brew, sells at a price point cheap enough for the masses (and still turn a hefty profit for the company) and the vast majority of beer drinkers prefer it...so why should they bother?

 

ok ok.....I should limit my expertise to wine.......

 

How could they after the "bitter beer face campaign"?

 

That was a Keystone (Coors) ad campaign.

 

Damn! My bad.

 

Can't wait for bud light lime aged in tequila barrels

 

I honestly don't think they could brew a delicious IPA with their standards of using cheaper ingredients at the scale they brew beer.

 

So what pin head in a stripped suit and a huge degree from some snob college gave us Lime-a-Rita based on what beer drinkers would find as a novelty? I got it----how about Bud Gose.

Craft beer has eaten into the profits of most of the traditional macros---thus buying up the small guys who threaten the profit margins.

 

Well, there is this, from AB's dba "Broken Barrel Brewing Co." :

 

Buddy the Elder

 

I think they can...but what on earth makes you think they are using 'cheaper ingredients' (perhaps you're buying into craft industry hype)???
They own their own freaking hop farm, use the same malt ingredients that smaller brewers are using (and likely even have access to better stuff), and they employ some of the best brewers in the industry with access to the best and most modern research and technology.
All I can say is, the coming years are going to be very interesting indeed.
I believe that they have some surprising stuff up their sleeve...and if it's good, I'll certainly buy it.
And besides, I doubt very much that any well made and unfettered, full-tilt craft effort from them can be much worse than some of the rather suspect stuff that the local small brewers in my area are making (which by and large is no better than what I can brew in my basement on a decidedly 'jerry built' ghetto system).

 

I think cheaper ingredients mean adjuncts - corn and rice. Now part of that decision is for cost, but a lot of the reason they use those is for a light body (think "goes down easy" or "less filling."

 

I bought a six of that, based on a couple of positive BA reviews. I thought it was pretty bad. If that's the best Bud is willing to do to address the craft market, I say stick with what you're good at (marketing).

 

Maybe so...but it works for them alright in Budweiser, even if it doesn't add any character to the beers, whereas corn (which is even cheaper) actually can add something besides reduced production cost if used well, as it has for 100 years even in some very well regarded British ales (which makes things like the "we don't use corn in our beer" mantra all that much sillier).
But, I suppose that while it's true that stuff like Budweiser lacks any real character, I guess the anti-adjunct hype and bias still runs deep.

 

Shock Top and Blue Moon were phony-baloney in-house creations, rather than acquisitions, right?

 

@scottbrew4u

You checked? Where did you get the numbers? They don't use imported rice. The rice they use is grown in the US.

You can't use numbers on the open commodities market for imported rice cause that's not what goes into their beer.

 

He can also check with AB hop chemist Peter_Wolfe's post on AB's rice here.

 

The rice impacts the overall flavor profile by leading to increased dryness. Here's an example you may have had:

https://www.flyingfish.com/beers/flyingfish/exit-16/

But the rice may actually cost AB as much or even more than their barley since its most all domestically grown.

See the link provided by @jesskidden in his post. There's some really useful discussion and numbers in that thread.