Can appearance affect perceived taste?

Discussion in 'Beer Talk' started by maxcoinage, Jun 1, 2013.

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  1. Seanibus

    Seanibus Pooh-Bah (1,982) Dec 6, 2004 California
    BA4LYFE Society Pooh-Bah

    Yeah, I think confounding expectations can be a useful device, adding some drama to food or drink. But it can also bite you in the Pink Pistachio flavored behind at times.
     
    #21 Seanibus, Jun 1, 2013
  2. arfenhouse

    arfenhouse Initiate (0) Oct 29, 2012 California

    Yes, it's like the McGurk Effect but for vision/taste instead of vision/audio.
     
    #22 arfenhouse, Jun 1, 2013
  3. stayclean

    stayclean Initiate (0) Mar 17, 2012 Wisconsin

    Someone posted a picture or two of their Heady floaties, and it seriously looked like someone dumped a bunch of sawdust in it or something.
     
    #23 stayclean, Jun 1, 2013
    KevSal likes this.
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