Can Joe Public Create a Better Miller Lite Ad?

I'd start with stopping the incessant need to advertise the can rather than its contents. That might be a good start.

 

Question: Why?
Answer: Because they've run out of their own bullshit and want to farm some more from their adoring public.

 

Of course any one can, the current advertising sucks.

Just have a commercial with a few snobby hipsters drinking a saison w/brett out of a tulip glass critiquing it. All the while, there are a couple of regular guys enjoying a Miller Lite at the end of the bar. MillerCoors can take it from here.

They also have to change that attitude they have about dubstep and the like if they want the underage kids to stop buying Bud Light and start buying Miller Lite (trust me, they really want that to happen).

 

Scene: Corporate high rise office with luxuriously appointed leather seating made from rare and endangered animal hides. A gorgeous meeting table that was delivered via crane in order to keep the integrity of the waterfall bubinga intact sits in middle of the mass of chairs. Marketing, advertising and PR executives sit anxiously awaiting the MillerCoors executive staffs arrival. Tension is in the air. Fingers have been pointed, multi-million dollar contracts at stake. Accusations are abound as to the failure of the advertising to curb market share loss to those damn craft breweries. The thump of helicopter blades can be heard as the executives land on the helipad.

MillerCoors executives enter the room. A range of high dollar scotch and whiskey is offered to relieve the pressure of the room, along with the buckets of ice cold Miller Lite. The executives reach past the buckets of Miller Lite and pour stiff drinks into their sparkling crystal classes. Our pitchman thinks to himself, "Christ I am screwed. These executives can't even bring themselves to drink their own product."

"Gentlemen. We are here today to discuss the future of MillerCoors. We are here to regain market share and put Miller Lite in the minds and refrigerators of every household in the US. We are here to present our response to your cries for market dominance. We are here to share our findings in millions of dollars of research into the consumers mind. We are here to change the game. To that end, we are proud to announce:

We are going retro with the can images. Further, we are letting the public split up $45,000 in a contest which should generate cutting edge, social media savvy ads for the next 35 years."

 

Miller Lite: It's Hydracious!

 

But it's TRIPLE HOPPED!

 

After John Madden, it's been down hill for the brand as far as advertising...

 

Some of the other athlete ads in the "tastes great, less filling" era were pretty righteous as well. Problem is, I'm too close to the top of the hill to remember specific ones.

 

This is good. When's the next installment?

 

Yes, they use three hops nationwide a year!

 

Well, he did play ball. Not well but he did hang around a few years. Yeah, these were worth watching. With sound.