Christmas beers are dropping earlier than I've ever seen

Discussion in 'Beer Talk' started by cmiller4642, Oct 18, 2018.

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  1. cmiller4642

    cmiller4642 Disciple (334) Aug 17, 2013 West Virginia

    Went to the store today and saw Troegs Mad Elf being put on the shelves.

    I know the creep is real, but damn wait until Halloween.
     
  2. Selby56

    Selby56 Initiate (71) Nov 12, 2014 Pennsylvania

    Eventually we will get a Winter Warmer style Oktoberfest. Or has this already been done?
     
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  3. drunkenmess

    drunkenmess Savant (967) Mar 27, 2015 Michigan
    Trader

    Seen Accumulation by New Belgium on shelves today. Think Jubilation is out too as well
     
  4. raynmoon

    raynmoon Initiate (0) Aug 13, 2011 Colorado

    Every year around mid October people say "the seasonal creep is here, pretty soon there will be Christmas beers in July."

    Always around mid October... every year... same time... never earlier. :grin:
     
  5. cmiller4642

    cmiller4642 Disciple (334) Aug 17, 2013 West Virginia

    I've seen Christmas in July beers. I wouldn't be surprised if it's like "Christmas in July, August, September, and October"
     
  6. cmiller4642

    cmiller4642 Disciple (334) Aug 17, 2013 West Virginia

    That's the earliest I've seen Mad Elf. I think it came out the week after Halloween last year.

    Honestly it's not too special as far as Christmas beers go (Great Lakes is my favorite) but still
     
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  7. Sabtos

    Sabtos Poo-Bah (10,588) Dec 15, 2015 Ohio
    Society Trader

    [​IMG]
     
  8. BeastOfTheNortheast

    BeastOfTheNortheast Zealot (556) Dec 26, 2009 Pennsylvania

    SPDY (Same Post, Different Year)

    Mad Elf came out the same time last year.
     
  9. dcotom

    dcotom Poo-Bah (3,112) Aug 4, 2014 Iowa
    Society Trader

    I saw Anchor's Our Special Ale on the shelves today. Of course, it was from 2017. Unfortunately, this seems to be the norm around here - at least in the mix-a-six coolers.
     
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  10. BBThunderbolt

    BBThunderbolt Poo-Bah (10,026) Sep 24, 2007 Kiribati
    Society Trader

    Jubelale is out already. I love it, but won't buy it before 11/1.
     
  11. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    LOL nice!
     
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  12. dcotom

    dcotom Poo-Bah (3,112) Aug 4, 2014 Iowa
    Society Trader

    I bought a Sixpoint Puff in the same store on April 20, 2018, for a 4/20 WBAYDN post. I later checked the canning date: 4/20/17. No joke. I told the W&S manager about it. What'd he do? He marked it down to $1/can. Fortunately, the canned-on date wasn't visible in my photo, so no one knew how big of an idiot I am. Until now.
     
  13. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    I am seeing more and more stores with old stock. It sucks to have to police the beer so much but man I check and double check a lot to avoid this. Sadly all the people out there trying beers for the first time get a bad taste for craft since a lot of times they get old swill and its not a true reflection of the beer.
     
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  14. cmiller4642

    cmiller4642 Disciple (334) Aug 17, 2013 West Virginia

    I had to switch out the Pumpking that I got the other day because it was 2017 vintage and not 2018. They put the 2017 vintage ahead of the 2018.

    Luckily she was cool about it
     
  15. bbtkd

    bbtkd Poo-Bah (14,963) Sep 20, 2015 South Dakota
    Society Trader

    Yes - check dates and as usual, refuse the old crap. They do this with old fall beers too, in early summer. Bastages!
     
  16. donspublic

    donspublic Poo-Bah (2,225) Aug 4, 2014 Texas
    Society Trader

    Shiner Cheer dropped in stores in Houston this past week. I don't know how much of this they sold last year but after Christmas, it couldn't be found on shelves. My daughter was looking for some to take to a party and it was not to be found.
     
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  17. Bitterbill

    Bitterbill Poo-Bah (8,354) Sep 14, 2002 Wyoming
    Society

    I'll welcome Winter Welcome when I see it.
     
  18. AlcahueteJ

    AlcahueteJ Poo-Bah (1,996) Dec 4, 2004 Massachusetts
    Society

    Well, how was it?
     
  19. dcotom

    dcotom Poo-Bah (3,112) Aug 4, 2014 Iowa
    Society Trader

    Malt bomb. I only bought it for WBAYDN anyway. :wink:
     
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  20. ypsifly

    ypsifly Initiate (0) Sep 22, 2004 Michigan

    I got my first Christmas beers of the season two weeks ago. Harvey's Christmas Ale from England. So far I have Shiner Cheer, La Chouffe N'Ice Chouffe, GL Ohio City, 10 Barrel Pray for Snow and Old Jubilation. Gift sets too, I have Piraat, Gulden Draak and Weihenstephaner. I hate having these things so early but if I don't buy them now my store won't get them.
     
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  21. Alefflicted

    Alefflicted Initiate (105) Dec 2, 2017 Minnesota

    Yeah my distributors are already trying to sell me some of them. I've been pitched Troegs Mad Elf, Deschutes Jubelale, New Belgium Accumulation, Shiner Cheers etc.

    I've seen Christmas displays in department stores already, literally bigger then the Halloween displays... But I'm honestly not surprised, they seem to roll the seasonal things out earlier and earlier every year. Seem may be the key word however, I'm still not completely convinced that it's not all in our collective heads.
     
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  22. surfcaster

    surfcaster Zealot (526) Apr 20, 2013 North Carolina
    Trader

    This one makes sense to me to come out now. Few beers are likely as hard to move after the "season" as these (except perhaps the pumpkin beers after Halloween).

    They hold up and compared to Oktoberfests in July, a winter warmer in October is not so bad. At least it FINALLY cooled a bit in these parts.
     
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  23. surfcaster

    surfcaster Zealot (526) Apr 20, 2013 North Carolina
    Trader

    This one makes sense to me to come out now. Few beers are likely as hard to move after the "season" as these (except perhaps the pumpkin beers after Halloween).

    They hold up and compared to Oktoberfests in July, a winter warmer in October is not so bad. At least it FINALLY cooled a bit in these parts.
     
  24. Lahey

    Lahey Initiate (0) Nov 12, 2016 Michigan

    I'd have offered him a dollar for him to drink it. See how viable he really thinks that year old beer is.
     
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  25. MNAle

    MNAle Poo-Bah (2,412) Sep 6, 2011 Minnesota
    Society

    Next time ask them to bring out some of the stock they are saving until next year! :grin:
     
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  26. jesskidden

    jesskidden Poo-Bah (2,543) Aug 10, 2005 New Jersey
    Society Trader

    Never understood this concept* - since so many "Pumpkin" beers are inspired by pumpkin pie spices (rather than Halloween jack-o-lanterns), shouldn't they be on the shelves at least until Thanksgiving - for which pumpkin pie is a traditional dessert?

    *Not that I care, I guess - I ain't drinking 'em.

    Lots of German and other European beers exported to the US have "Best by" dates based on suggested shelf life lengths of 1 year or longer. Not surprising a retailer might, also.
     
  27. surfcaster

    surfcaster Zealot (526) Apr 20, 2013 North Carolina
    Trader

    Agreed. I guess less emphasis on the the Jack-o-lantern on the label over years has not been unintentional??

    This concept is similarly applied around here to Celebration. With that festive label and the cozy cabin, there is often a "fire sale" at the local grocery chain the week after Christmas with 9.99 twelve packs not unheard of. And other than the seasonal nature of the release (that I do love), there is nothing akin to the traditional winter/holiday warmer.
     
  28. ESHBG

    ESHBG Devotee (453) Jul 30, 2011 Pennsylvania

    I was at the mall yesterday and they already had the Christmas decorations up then I saw Mad Elf on the shelves, my heart sank ha ha
     
  29. Genuine

    Genuine Devotee (478) May 7, 2009 Connecticut

    I haven’t seen any in my neck of the woods in NECT! Although, I would be lying if I said I wasn’t keeping an eye out for Celebration.
     
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  30. Txex06

    Txex06 Aspirant (230) Dec 28, 2016 Texas
    Trader

    My neighborhood liquor has Cheer already also. The owner said she had to buy some now before HEB buys it all up.
     
  31. Lahey

    Lahey Initiate (0) Nov 12, 2016 Michigan

    Some kinds of beer can last a year or more on the shelf, some don't. A retailer having a policy of letting everything get a year old is pretty disappointing to me. I give imported beer a slight break, but it still doesn't take that long to ship beer overseas. I just try to use my best judgement to not buy outdated beer, I understand most retailers don't care.
     
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  32. CheapHysterics

    CheapHysterics Initiate (0) Apr 1, 2009 Pennsylvania

    I've never understood this, as I think pumpkin beers are perfect fall beers, and fall is barely 1/3 over by Halloween. I wish I could still get fresh ones in November and December.
     
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  33. Vason

    Vason Initiate (0) Feb 19, 2008 Ohio

    I'm already out of every pumpkin beer at my store, and got our first drops of Christmas beers last week.

    It's a vicious cycle. Distributors want their brands to be first to market, so that their stuff is most readily seen by consumers. Stores buy in early to make sure they don't get scooped by the competition. Consumers buy in early to make sure they don't miss out. Distros see that consumers are willing to buy early, and push their contracted breweries to go a little earlier.

    I'm considering holding some pumpkins in the backstock next year, assuming dates don't run out.
     
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  34. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    Funny you say that about displays. I was thinking the same thing. Over the past two weeks Halloween displays in the stores around me are minimal or being put away and Christmas took over. I asked the store worker why would Halloween which is still weeks away be packed up and Christmas pop up when its only Oct. Pretty much that Christmas is the money maker etc. So with that said it makes sense why we are seeing this creep earlier and earlier with beer. What sucks is that it just feels rushed now, I love this time of year and wish they would slow down and allow people to enjoy each event. Anyway, so is life. Cheers
     
  35. Alefflicted

    Alefflicted Initiate (105) Dec 2, 2017 Minnesota

    Couldn't agree with you more.
     
  36. GetMeAnIPA

    GetMeAnIPA Crusader (754) Mar 28, 2009 California

    No complainants here. Celebration is on the shelves. I’ll skip all the winter warmers and spice beers. Not my thing.
     
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  37. YouGuysAreSick

    YouGuysAreSick Initiate (0) Jun 15, 2018 Maryland

    Our beer buyer was given the option to order Celebration as early as the 19th this year, it's definitely a little earlier than last year.
     
  38. Bitterbill

    Bitterbill Poo-Bah (8,354) Sep 14, 2002 Wyoming
    Society

    Old Jubilation is in town. Love it. Now,I can't wait for daylight savings to end. That always gets my bock....err...goat.
     
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  39. beeragent

    beeragent Meyvn (1,103) Aug 16, 2005 Texas

    I don't mind seasonal creep when Oktoberfest/Fall season is approaching, but after that, everything seems to come out way to early.
     
  40. hollyshubby

    hollyshubby Initiate (0) Dec 15, 2011 Ohio

    I bought some tonight from our local pony keg. Early?, but it's fresh. yes it is
     
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