"Cold Aging" beer

Point is, all beer is aged at some point or another, some longer and some shorter. No aging and the flavors don't blend well. This isn't about customer-aging beer, it's about the process of beer making.

 

Maybe this thread will inspire more to learn about how beer is made. As a homebrewer I kinda take knowledge like that for granted. Sure, we all enjoy it, so why not learn about it? Cheers!

 

Nah, most will just continue to bash BMC over their marketing ...

 

Says so on their cases as well. It amazes me that Coors can still push the "cold everything" card.. The beer sits around in room temperature(including delivery) more than anything. It seems like just another way for them to dig into the craft scene.

Much like Budweiser.. I'm paraphrasing here, but it says something along the lines of "We know of no other beer that costs so much to make and age" on their cases.. Now, we all know that Bud does NOT cost more to make than even your standard "craft" brew, case by case, but Bud is brewed at a much more rapid pace, making it "more" expensive... Duh. But the typical macro fan doesn't look at it that way.

I should say macro drinker, not fan. Not really sure why they would have fans.

 

Wait,...................................What ??

 

Don't give any ideas or soon enough that'll be the next big thing

 

lagers.... yum