Controversial Beer Opinions Thread

But who's selling? Weird Al Megadeth cover?

 

Yes, but to elaborate/extend one of the final points of the article, paying attention to and/or knowing such effects exist is a powerful antidote to minimizing or eliminating those effects.

 

Because craft beer and heavy metal are like pb&j?

 

4 days a week is still kind of expensive in my opinion at least. I am spending a minimum of $6 at any bar. If you only drank 1 beer (who does that?) You're spending at least $100 a month at the bar. Meanwhile a couple 6 packs will probably run about $25 and I could make that last 2 weeks

 

This. If you are selling an IPA in an already crowded market you better damn well 'll make it either so great that word of mouth spreads,make it standout on the shelf, or price it below the cost of the competition.

 

Indeed, but that doesn't rule out the possibility that some people do their homework before making a purchase and/or never even see bottle art, branding, etc.

For example, up until a few years ago in PA we basically had to buy beer by the case. Most all of my purchases were based on information other than packaging since buying a beer I didn't care for was 24 mistakes.

To this day I ignore artwork, branding, etc. and rely heavily on other sources of information such as friends and BA reviews. So I'm one of those people who can claim that artwork and branding is irrelevant because my decisions are based on other factors.

 

Fair enough yeah a $50+ mistake is worse than dropping $10 on a six pack and not liking it too much. With most ipas even if I don't like em too much I'll still drink em after I finish all my other beer. I don't really do much research other than if I happen to see something in the store that I might have saw someone drinking on here that looked good. Gotta admit I fell hook line and sinker for lizard based on the can. Nice bonus it turned out amazing. I really like the stores that post the BA scores under some of em

 

Well, were I not half joking for a few cheap likes, I’d argue there is a difference between poor taste and juvenile interests.

 

There's also tons of imagery and references to death and religion in craft beer, but that doesn't automatically mean it's being marketed to necros and Catholic priests.

 

Insert inappropriate Catholic priest joke here

 

The only label that has made me make a conscious decision on a purchase is Brown Note. I didn't buy it when it became available on shelves around here, and I've turned down pours at bottle shares.

This is the type of marketing that references the 14 year old boys mentioned upthread.

 

I grew up loving music albums with complex cover art that takes a minute to go over. I feel the same about beer, can and bottle art can be fun. However, it needs to get across what the hell the beer is without being disgusting. As much as I enjoy absurd comedy, naming any consumable after something unappetizing is just a bad idea. Same with advertising that your beer is made from reused waste water. No one wants to think of a turd being squeezed, the juice being boiled off and made into a brown ale. (Unless you're into that kind of shit. Literally)

 

In general who could disagree? By 'down vote' do you mean lesser Review stats? If so, that tends to be difficult to avoid.

 

I don’t know man. There are only so many 14 year old boys with enough disposable income to buy up all the $30 bottles of Bourbon barrel aged Stout. Other markets must be explored!

 

I base 0% of my purchasing on can/bottle art.

 

There is a lot more to branding and marketing than can art.

 

I agree. That's why I noted that it's a particular *aspect* of the branding, of which there are others?...

 

I'm not sure. You seem to be the expert on others buying habits.

 

I know enough to know that I don't know everything - which in many instances puts me ahead of the average person.

 

I think this conversation has started to conflate the effect of subliminal or unconsciously perceptible aspects of the advertising itself with the observation that much of our behavior is governed by internal biases, heuristics, responses, etc. that we may not be fully conscious of at any given moment. The former is largely bunk, the latter is the human condition.

There doesn't need to be anything subliminal or not consciously detectable in an advertisement or branding to have it quietly tickle pre-existing tendencies, inclinations and emotions that nudge us in one direction or the other.

Being keenly aware of how prone we are as a species to irrationality and non-objective thinking is the best way to stay as much on the straight and narrow as possible. Walking around thinking you're immune to it all is..... not.*

*that's directed at the whole conversation, not to you.