Coors Light is changing its name

Discussion in 'Beer News' started by jmdrpi, Jan 15, 2025.

  1. moodenba

    moodenba Pooh-Bah (2,502) Feb 2, 2015 New York
    Society Pooh-Bah

    https://www.fridaybeers.com/our-beer
    Website assures us this (light beer) is related to Saranac Beers. Bros around the pool. Sydney Sweeney appeals to you to buy her merch.
    Apparently. Nothing is sacred.
     
  2. Blueribbon666

    Blueribbon666 Pooh-Bah (1,669) Jul 4, 2008 Ohio
    Pooh-Bah

    I'll stick to Banquet, thanks.
     
  3. hosehead83

    hosehead83 Pooh-Bah (1,719) Nov 19, 2008 Ohio
    Pooh-Bah

    Coors Light new name: Desani
     
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  4. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    I saw excerpts of this Super Bowl commercial on the morning news today. It's funny!
     
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  5. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    Boo, I was hoping for an Office Space reference in whatever they came up with, but I guess not.
    https://youtu.be/99UgYO07rC0?si=0-j6diYM2pl_0057
     
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  6. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    From Brewbound:
    [​IMG]
     
  7. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Wait, "Urban Chestnut to be sold?!"

    More interested in that headline than anything to do with Molson-Coors!
     
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  8. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Yeah, I was gonna white that out since I couldn't find a link to that story that wasn't paywalled. Check Brewbound (or Google) I guess. (That's another reason why I don't like posting jpegs of articles but I was lazy).

    Well, here's part of a local TV KSDK's article:


    Wait. I just got in. https://www.ksdk.com/article/news/l...uptcy/63-222db4b9-1f90-48fb-8756-8cf992ececb4

    Somebody should add it to the thread over at https://www.beeradvocate.com/community/threads/urban-chestnut-to-file-for-bankruptcy.678387
     
    #48 jesskidden, Feb 13, 2025
    Last edited: Feb 13, 2025
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  9. Jaycase

    Jaycase Grand Pooh-Bah (3,858) Jan 13, 2007 Illinois
    BA4LYFE Society Pooh-Bah Trader

    Crossing my fingers we'll at least get Lundi Light next year then.
     
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  10. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    I had looked it up after I saw your post. New link added to that local thread. No real details, unfortunately.

    Seems to be a sad state of affairs for a very good brewery.
     
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  11. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    I don’t understand the marketing of of Coors Light under this new name at all. It streams of sadness and despair. Mondays suck, so drown yourself in a case of our beer???? That’s how I interpret it. So are singles, sixers and 12-15 packs also going with “Mondays” labeling as well? 30 packs?
     
  12. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    The "cases" I saw in the commercial *were* 12-packs. So MC is changing the terminology on us too.
     
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  13. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Not according to the Molson Coors (post #43 above):