Coors Rocky Mountain water.

Whatever they do, I like it. It's damn delicious and the best macro on earth.

 

* Insert deep voiced manly man here to remind you of the manliness of drinking manly man beer with manly water "

 

Isn't Bryan Cranston voicing the latest ads? I'll never think less of Sam Elliott shilling Banquet Beer...as I'll most likely be double-fisting it (only option over Coors Light) @ Verboort's Sausage & Kraut Fest, next week.

But water is definitely the defining Coors quality.

 

When I toured the Original Miler Plant in Milwaukee a couple of years ago, the guide made a point to emphasize that they didn't brew any Coors at the plant because it would be way to costly to ship the water in. Who knows, maybe there is magic in that there Colorado water.

 

I don't worry much about escargot because I never eat them. Same with drinking Coors.

 

Well Coors Light and water are flavored similarly so perhaps there is a connection?

 

I wonder how much of their total is brewed with rocky mountain water. But I guess Shenandoah Mountain water is a good substitute.

 

They still have a pretty large brewery sitting right on Clear Creek in Golden. Pretty good water when the brewery doesn't spill solvents into it and kill 50K fish.

 

"Banquet is only brewed in one place, making the Coors Brewery in Golden the largest single-site brewery in the world. Located just 15 miles west of Denver, it still stands on the same ground where Mr. Coors set up shop in 1873." -- http://www.coors.com/brewery

Other Coors products are produced elsewhere.

 

The best water I've had comes from an artesian well on my cousin's farm in the San Luis Valley in CO. They grow barley for Coors and get paid very well for it. Coors is extremely picky about their barley. They come and inspect it at all stages of growth. It's funny, that family is highly religious and does not drink alcohol. They also grow potatoes for Wal-Mart which is another damn good contract to have. I like an original Coors every once in a while.

 

If I am somewhere that has a bad beer selection Coors light is my go to.

 

I love how they never mention that he was Adolf Coors

 

The reason the water for Coors is so import is because that's the only flavoring ingredient.

 

One thing implicit, but seldom stated, in the commercials I've seen is the fact that Coors gets to use the water first, which requires no treatments of any kind and which has certain psychological advantages. (Especially if you've ever spent much time downstream from certain industrial plants. :-))

 

Never had the Big T then? For shame.

 

What's the big t

 

You're missing out...on both.

 

I'm waiting for the "Triple hops brewed" thread,...which is far less plausible than Coors sticking w/Rocky Mountain water.

 

I think water is actually pretty important to the flavor of beer. I can often taste the water differences in English Beers, especially Samuel Smith beers. Water is definitely a character of beer.

Also, the marketing for Coors Banquet is not too far off. I live right near Golden and know the brewery well. It is indeed directly on the Clear Creek river and uses that water to brew all Banquet on-site in Golden, CO.