Craft Beer Marking

Discussion in 'Beer Talk' started by AZBeerDude72, Jul 15, 2016.

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  1. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    I agree, I guess all I was trying to do is preserve what I think is a great thing. I felt that like other things in life you could define something. Like most have pointed out in this post and I feel it proves my point best, how do you define it? Think about that for a moment and think of its implication, how do you go about defining "Craft Beer" the fact we cannot tells me the Big Boys already won the battle, think about it. The lines are so blurred and the market so construed that what we all know is real cannot be labeled such because of legal stuff, so maybe I lost before I started, sadly it appears to be the case.
     
    #21 AZBeerDude72, Jul 15, 2016
  2. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
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    #22 rozzom, Jul 15, 2016
  3. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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    But those two - Yuengling and Boston Beer Co. - ARE the #1 and #2 "main craft guys".:astonished:
     
    #23 jesskidden, Jul 15, 2016
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  4. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
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    Well, the good news is that the genie is out of the bottle and isn't going back in; the beer market has undergone a paradigm shift over the past 3 decades or so. All that the big players can do now is grab a share of their own; 'craft' beer isn't going away any time soon.
     
    #24 TongoRad, Jul 15, 2016
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  5. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
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    haha yup - see one post up - sort of a jinx
     
    #25 rozzom, Jul 15, 2016
  6. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    This question could only really be answered once a set of guidelines was set. Again, I don't have them or know what they all should be, that is why I would think a meeting of all the key players would be needed. I think that over a course of time a set of indicators would be developed and then if you fit into them your good. So regarding an acquired brewery, if they still meet the defined terms then yes, I would say they meet it. Like anything, if you define what it is and you meet it then you are it. If you don't they you don't. This is just a hypothetical idea that has no perimeters right now so really there is no definition till established.
     
    #26 AZBeerDude72, Jul 15, 2016
  7. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    The Brewers Association has been 'playing this game' for a loooong time and they have (wisely?) decided to never define the term of "Craft Beer". That should indicate something to you.

    Cheers!
     
    #27 JackHorzempa, Jul 15, 2016
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  8. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
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    Sort of vague no? So if the acquired brewery continues its history of no child slavery and its values of "making great beer" and makes less beer per year than BBC (and maybe some other breweries; we're not sure yet until the "playas" meet; but as long as it's less than Stone it's definitely cool as they already have playa status), then they're still craft?

    christ dude - throw out some numbers or something. Just for fun. This is your thread / passion project - run with it!
     
    #28 rozzom, Jul 15, 2016
  9. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
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    Then what purpose does it serve? If your proposed logo does not signify higher quality then it's useless as public information.
     
    #29 Squire, Jul 15, 2016
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  10. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
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    Sam Adams yes, Yuengling maybe ( I don't know what their annual BBL production is off the top of my head) all other in your example no. I think the BA definition is reasonable: Independently owned, with a BBL limit set by the BA.
     
    #30 BBThunderbolt, Jul 15, 2016
  11. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    LOL yes it is vague, and no I don't have numbers because they are meaningless. I am not a craft beer owner nor do i have accurate numbers. I clearly stated this all would come from a group who is recognized as an authority in the matter. If I was one of them yes I could give you my take but I am a beer drinker not a beer maker. So whatever I give is a vague item because I am not part of the group writing the terms. This thread was an item listed to get feedback and information on what others think, this is not a meeting of minds to outline our future laws LOL. I think your taking it to an extreme with that. I feel that any company can define anything, the big beer guys seem to have done that just fine. I think the issue is too many are afraid to demand it and just sit back and say oh well, I know what I like screw it who cares, we cannot change it. Well that is pretty sad to me, so in the end I got what I wanted, I now see most beer people are followers of popular things and not really too concerned with anything else. See I have a passion for what I know is correct, seems like most are focused on conformity, maybe I should open a brewery, seems like I know the difference of BS big boy beer and that which is true.
    Anyway we can end this litmus test, I got my answers.
     
    #31 AZBeerDude72, Jul 15, 2016
  12. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
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    Yeah agreed - was just trying to gauge OP's opinion since he/she wasn't really giving one. And it seems in his/her book none of them qualify as craft.....
     
    #32 rozzom, Jul 15, 2016
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  13. gopens44

    gopens44 Grand Pooh-Bah (3,560) Aug 9, 2010 Virginia
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    From an "advocacy" point of view, swaying a purchase decision that suggests better taste because of a label doesn't seem right. I think I understand what the OP's issue is, but as @TongoRad alludes to, lots of crap comes from small (ergo, "craft") brewers while a lot of good tasting stuff comes from conglomerate breweries. With regard to what I think the whole point of this is, perhaps a stamp signifying a wholly owned, independent brewery (knocks out Ballast Point, Lah-goo-nee-tahs, and probably a few I'm missing) is closer to what the op wishes. If that's not distinctive enough, than perhaps a stamp for whatever defines a "small business" could define a "craft" beer insofar as the star on the belly of the beer world sneetches.
     
    #33 gopens44, Jul 15, 2016
  14. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    A meaningless expression.Nobody can define it,nobody can recognise it and the word "craft"can be omitted from a sentence without affecting anything.
     
    #34 marquis, Jul 15, 2016
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  15. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    OK, since we're knee deep in this discussion again, define "higher quality"!! :grinning:
     
    #35 MNAle, Jul 15, 2016
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  16. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    Do you have a problem with the Brewers Association?
     
    #36 MNAle, Jul 15, 2016
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  17. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
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    Not extreme. Just trying to push you to come up with an opinion or something new - because otherwise (as has been pointed out by others), this is old ground that's been discussed ad nauseam with never any consensus reached. This thread is more of the same. You don't have to be a brewery owner to have an opinion on what the BBL limit should be in a hypothetical "craft label" scenario being discussed on a beer geek forum. Are you a lawyer?
     
    #37 rozzom, Jul 15, 2016
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  18. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    All I was looking to do is allow the small Mom and Pop brew guys or smaller/mid size guys to stand out. I feel there is a wash of big brand beers that are destroying the heart of what is craft. We can all argue over the terms, they are endless. I guess a great example is Trappist, they seem to have zero issue in defining who can use this term, you cannot use it without meeting their guidelines. Seems to me that they did a great job and most of us know what to look for.
    This was not a thread to say one is better than another, it was an attempt to give recognition to those who really are trying to be craft, maybe they make a stinker beer but who has not, all the big guys did and honed in skills to make all good. That is part of the journey.
     
    #38 AZBeerDude72, Jul 15, 2016
  19. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Yuengling is under the upper limit on the annual number of barrels produced.
     
    #39 drtth, Jul 15, 2016
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  20. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    I will defer to Justice Potter Stewart on that one.
     
    #40 Squire, Jul 15, 2016
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