Craft Beer Marking

Budweiser is an amazingly well crafted beer. To produce the amount of that product, in as many different facilities as they do, and for us to not be able to tell which of their factories it came from by taste alone, is the sign of a very well crafted product. It's a well crafted product that I don't like, but plenty of people do. For me, a lot of this boils down to the use of the word "craft" to begin with. As mentioned, there are plenty of small, independent breweries that are putting out bad tasting beer, while the Big Guys are cranking out lots of well-crafted brews that are technically flawless, if rather soulless. I'd prefer if we went back to the term 'Microbrew", I think it better declares the brews we here on a niche website prefer.

 

This reply seems to say you really have not investigated prior work on this topic at all.

 

I know it when I see it.

 

Then I'd certainly see where something identifying a brewer as a small business would meet what it sounds like you are talking about. American Express does that small business Saturday thing after Black Friday, perhaps whatever they have decided means "small business" could be the criteria for brewer as well.

 

This is how I respond when someone asks me to define hipsters and douchebags.

 

The very purpose of advertising!

 

I don't know if I'd go that far as to say it's well crafted. It's well made, for sure; it's a 'quality' beer as brewers define the term. But there have been and still are better (i.e. more characterful) AALs being made, ones that make you appreciate the style. Bud has had the hops focus-grouped out of it over the years, and it's pretty insipid as a result.

 

THEN FFS COME UP WITH SOME RULES - JUST FOR FUN

Otherwise posting again and again about this vague notion of mom and pop and craft playas on one side, and big business on the other, and hinting that the brewers association has been "bought" - just seems like highly skilled trolling (which I'm being sucked into like a total mark so nicely done)

 

True. I have had lots of offerings from macro companies that are trying to make "craftier" beer. Blue moon's belgian table pils and pabst old tankard. Genesee has a new line so is it craft? It includes my favorite new beer this year the North German Style Pilsner .

 

I can't agree with that statement. IMO a number of craft breweries that have been purchased by the "big boys" produce high quality beers. I am personally a fan of Goose Island Sofie for example. Another example(s) would beers from Elysian Brewing. Some other examples would be ...

Cheers!

 

What makes them so special? The guy who drives the Miller truck has a family to feed as well.

 

Spaten!!!

 

I have to disagree with that statement as well. Breweries like Goose Island, Elysian, ... are not longer considered to be craft brewers via the Brewers Association definition but those beers are still craft beer as far as I am concerned.

Cheers!

 

Craft brewers produce old style beers from back before corporate big beer took over and monopolized the industry with corn adjunct lagers. If the brewery makes more than adjunct lagers and actually produces older styles, whether traditional or innovative, it could be defined as craft beer imo. When we talk about size, we're talking about the large craft brewers no longer being called craft, and I don't think that is right, unless maybe they sold their company to a corporate buyer with little interest in the customers.

 

No need to conform - the opposite actually - share some actual ideas. The big boy vs mom&pop craft hero stuff is old and implies the beer scene is black and white. It's not