CUB Buys Balter Brewing Company

Discussion in 'Australia / Oceania' started by Bitterbill, Dec 5, 2019 at 12:16 AM.

  1. Bitterbill

    Bitterbill Poo-Bah (6,913) Sep 14, 2002 Wyoming
    Society Trader

    Another independent Australian craft brewery has been acquired an international brewer and this time it’s Balter joining the CUB family.

    Balter was founded in 2016 by a group childhood friends including professional surfers Mick Fanning and Joel Parkinson. Guided by a belief that good beer’s for everyone, they wanted to create a world-class beer supported by a brand that didn’t take itself too seriously.

    Since then, the business has experienced strong growth and won major awards, including the number 1 spot for the last two years straight in the GABS Hottest 100, Australia’s most prestigious craft beer awards.

    Balter Brewing Co now joins 4 Pines and Pirate Life at CUB, which itself is undergoing acquisition by Asahi.

    “We are proud to have grown the business to this point and we see the benefits this new partnership will bring as Balter enters its next growth phase,” comments Balter CEO and co-founder Ant Macdonald.

    “This deal will help us achieve our sustainability goals, upgrade capacity and hospitality at our Gold Coast brewery and create new jobs.

    “We refused to compromise on our culture or our beer as part of this deal. It’s a testament to CUB that they didn’t want us to. They have an amazing track record of allowing craft brands to thrive while keeping their identity and we’re thrilled to join the CUB stable.”

    “From day one we’ve tried to not only brew the most delicious beer but create a brand that was fun and inclusive – something the Aussie public would be proud to call its own,” adds co-founder Mick Fanning. “We’re stoked Balter has connected so well with Aussies and we can’t wait to continue our journey with CUB and get good beer into the hands of more beer lovers.”

    “In a few short years Balter has become a craft leader through its commitment to quality and by building a brand that appeals to all beer lovers,” says Peter Filipovic, CEO of CUB. “We will help manage Balter’s strong growth through our willingness to invest, our world-class beer expertise and our customer relationships. And the terms of the deal mean the Balter team is not changing and management is staying on, which will ensure the business retains its identity and everything else that helped drive its success.

    “The deal also means we’re expanding our presence in Queensland, where we already have a significant economic footprint with our Yatala brewery employing more than 250 people.”