Detroit-brewed Stroh's Beer returns

Discussion in 'Great Lakes' started by jesskidden, Jun 12, 2016.

Thread Status:
Not open for further replies.
Page 1 of 2
  1. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Well, a beer called Stroh's, anyway. At 5.5 ABV and 33 IBU's, it is "Not Your Father's Stroh's " (maybe your great-grandfather's?). No mention of open-flame "Fire Brewing", either. Though the Stroh Brewing Co. didn't go out of business until 1999, they closed their Detroit brewery over 30 years ago, after buying Schlitz and soon finding themselves with excess capacity in the mid-West.

    Apparently another Pabst revival/reformulation (unless they let another brand in their multi-label portfolio go?), this one brewed at the Atwater + Big Boy Restaurant-associated Brew Detroit LLC. Pabst has been expanding its list of contract brewers lately, using City La Crosse and Third Street/Cold Spring for various other revived brands, rather than MillerCoors (with whom, coincidentally, they are having some disagreements over the future of their contract).

    The deposit info on the back label suggests it might be a Michigan-only release, since the other states w/deposits aren't listed, but, of course, that means other neighboring states without the nickel deposit could see it, too.

    [​IMG]
     
    #1 jesskidden, Jun 12, 2016
    Last edited: Jun 12, 2016
    forrestbetts, LuskusDelph, bmugan and 12 others like this.
  2. Billet

    Billet Pundit (794) Dec 17, 2013 Michigan

    What a great idea!
     
    #2 Billet, Jun 12, 2016
  3. HeislerGold

    HeislerGold Zealot (577) Oct 19, 2013 Michigan

    I'd pick some up if I saw it on shelves.
     
    #3 HeislerGold, Jun 12, 2016
    LuskusDelph likes this.
  4. Tripel_Threat

    Tripel_Threat Grand Pooh-Bah (4,302) Jun 29, 2014 Michigan
    Pooh-Bah Trader

    Eh, why not. I'd give it a try.
     
    #4 Tripel_Threat, Jun 12, 2016
    LuskusDelph likes this.
  5. MostlyMichiganBeerReview

    MostlyMichiganBeerReview Initiate (0) Aug 4, 2015 Michigan

    I'll look for it~
     
    #5 MostlyMichiganBeerReview, Jun 14, 2016
  6. bushbeer75

    bushbeer75 Maven (1,273) Aug 23, 2006 Michigan

    WOW! hope this happens...brings back old memories. Would like to see Signature again also.
     
    #6 bushbeer75, Jun 16, 2016
    LuskusDelph and Redrover like this.
  7. GrumpyGas

    GrumpyGas Grand Pooh-Bah (4,579) Apr 7, 2009 Illinois
    BA4LYFE Society Pooh-Bah Trader

    Pull tab chains across the ceiling...
    30 packs...
    Mullets...
    Ahhh the 80's
    I do like that label, always have been partial to lions, and the ibu and abv numbers also look exciting.
     
    #7 GrumpyGas, Jun 17, 2016
    TEKNISHE and moshea like this.
  8. HeislerGold

    HeislerGold Zealot (577) Oct 19, 2013 Michigan

    Available around Michigan starting the week of August 22nd.

    Full article here.
     
    #8 HeislerGold, Jul 26, 2016
    Ranbot, Gemini6 and JackHorzempa like this.
  9. Miles_in_beer_city

    Miles_in_beer_city Pundit (982) Jun 18, 2014 North Carolina

    Drank a lot of Strohs way back when... Still remember the "Stroh's House" at the 1982 Worlds Fair in Knoxville TN, which we visited a number of times living only an hour or so away.
     
    #9 Miles_in_beer_city, Jul 28, 2016
    TEKNISHE and GrumpyGas like this.
  10. FlaviusG

    FlaviusG Zealot (637) Aug 15, 2009 Illinois
    Trader

    I purchased a 6 pack of Stroh's bottles in Michigan last month...how is it returning?
     
    #10 FlaviusG, Jul 28, 2016
  11. red94tt

    red94tt Pundit (957) Nov 27, 2008 Michigan
    Trader

    You purchased a bottle or can of the readily available 4.6% lager:

    [​IMG]

    The articles referenced above point to a reproduction of an old Stoh's recipe with a slightly higher ABV (5.5%):

    [​IMG]
     
    #11 red94tt, Jul 28, 2016
    Gemini6, bozodogbreath, Ranbot and 1 other person like this.
  12. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    This ought to make Tony Packo happy! :grinning:
     
    #12 steveh, Jul 28, 2016
    LuskusDelph, scottakelly and HeislerGold like this.
  13. GrumpyGas

    GrumpyGas Grand Pooh-Bah (4,579) Apr 7, 2009 Illinois
    BA4LYFE Society Pooh-Bah Trader

    I drank Carta Blanca at the '82 World's Fair.
     
    #13 GrumpyGas, Jul 28, 2016
  14. FlaviusG

    FlaviusG Zealot (637) Aug 15, 2009 Illinois
    Trader

    Thanks, I thought that, but couldn't really confirm that from the article.
     
    #14 FlaviusG, Jul 28, 2016
    red94tt likes this.
  15. Crusader

    Crusader Pooh-Bah (1,725) Feb 4, 2011 Sweden
    Pooh-Bah

    One thing that late 1800s brewers of Bohemian style lager beers weren't likely to be worried about was producing a too-pale beer. Using a malt kilned to suit a Vienna lager beer wouldn't make much sense. Using a darker malt nowadays to suit the tastes of drinkers used to caramel malt darkened beers makes alot of sense however.
     
    #15 Crusader, Aug 19, 2016
  16. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    @JackHorzempa wrote (in a recently-posted locked thread on the same topic):

    I liked the line in that same article:
    Now, let's see - Deuhs worked for Stroh in St. Paul and then, in 1997 a couple of years after they bought Heileman, transferred to La Crosse, according to his resume on Linkedin. I imagine Stroh converted St. Paul to "fire-brewing" (since they had closed Detroit) but it's unlikely they did the same for La Crosse.

    (Remember that their flagship beer, Stroh's, went into freefall in the 1980s and 1990s - dropping below 1m bbl/yr by Deuhs' period with the company, after being well above 5m bbl. when they took over Schlitz in the early 80s. By the end, their economy brands like Old Milwaukee and Schaefer were outselling their own flagship.)​

    And then he was hired by Pabst in 2014 - at which point he again was responsible for Stroh's (which reportedly is simply a blend of other MC-brewed Pabst beers- and so not the same recipe as used by Stroh). So, while he first brewed Stroh's in 1994, "since" might be the wrong word there, given that most of the time - 15 out of 22 years - he did not work for breweries or other companies involved with the Stroh brand. :wink:
     
    #16 jesskidden, Aug 20, 2016
    LuskusDelph and JackHorzempa like this.
  17. red94tt

    red94tt Pundit (957) Nov 27, 2008 Michigan
    Trader

    I know it's early in the week but any sightings of this yet?
     
    #17 red94tt, Aug 22, 2016
  18. FlaviusG

    FlaviusG Zealot (637) Aug 15, 2009 Illinois
    Trader

    I'll be in Mich this weeekend where it at?
     
    #18 FlaviusG, Aug 31, 2016
  19. red94tt

    red94tt Pundit (957) Nov 27, 2008 Michigan
    Trader

    Where in MI?

    I just picked some up at a Kroger in Troy. 8 Degrees Plato (Detroit location) got a shipment in last week, too. I've also heard that some Meijer's will or already do have it in stock.
     
    #19 red94tt, Aug 31, 2016
    Gemini6 and FlaviusG like this.
  20. FlaviusG

    FlaviusG Zealot (637) Aug 15, 2009 Illinois
    Trader

    I will be in Kzoo G Rapids area
     
    #20 FlaviusG, Sep 1, 2016
Page 1 of 2
Thread Status:
Not open for further replies.