Devils Backbone Brewing Company Partners with Anheuser-Busch

Discussion in 'Beer News' started by AleFaceKilla, Apr 12, 2016.

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  1. AleFaceKilla

    AleFaceKilla Initiate (0) Feb 16, 2016 Virginia

    New York and Lexington & Nelson County, VA. April 12, 2016 – Today, Anheuser-Busch announced an agreement to acquire Devils Backbone Brewing Company, the leading and fastest-growing craft brewery in the state of Virginia. Devils Backbone will be the latest partner to join the diverse portfolio of craft breweries within The High End, the company’s business unit comprising unique craft and import brands.

    “I am extremely pleased to announce the partnership of Devils Backbone Brewing Company with Anheuser-Busch. While we are joining a creative group of craft breweries in the division, Devils Backbone will retain a high level of autonomy and continue its own authentic DNA within The High End framework,” said Steve Crandall, co-founder and CEO of Devils Backbone Brewing Company. “The existing management team plans to stay on board for many years, while continuing to innovate and bring locally crafted Virginia beer to the nation.”

    In 2008, founders Steve and Heidi Crandall opened the doors to Devils Backbone Brewing Company in the Virginia Heartland, after being inspired by a ski trip to northern Italy in 1991 where they had their first taste of Germanic style beer. After success with the first brewpub, Basecamp, the decision was made to break ground on the Outpost facility, in Lexington, Virginia. Originally projected to produce 10,000 barrels of beer in its first ten years, the Outpost produced almost 45,000 barrels in its first three. Steve credits much of this early success to the excellent network of distributors within his system, which is weighted heavily towards Anheuser-Busch.

    “I congratulate Steve and Heidi Crandall and the entire Devils Backbone team as they partner with Anheuser-Busch,” said Virginia Governor Terry McAuliffe. “Through the strength of Anheuser-Busch’s network of distributors, Devils Backbone’s award-winning craft beer will soon be available throughout the country and beyond. I want to thank Devils Backbone for their immense contribution to Virginia’s world-class craft beer industry, and I look forward to the additional exposure for Virginia as a leading state for craft beer lovers.”

    Today, the Outpost Brewery & Taproom in Lexington serves as the primary production brewery while the Basecamp Brewpub & Meadows in Roseland, serves as a visitor destination. Devils Backbone takes full advantage of the scenic 100-acre Basecamp property surrounded by the Blue Ridge Mountains, offering a variety of opportunities for guests to enjoy the outdoors. In 2015, the two locations hosted more than 500,000 guests.

    “Devils Backbone has captivated beer drinkers in Virginia since opening its doors eight years ago,” said Felipe Szpigel, President, The High End. “From the beginning, they have shown creativity and talent with the great beers they brew, and they’ve been able to use the authentic offerings at Basecamp Brewpub & Meadows to cultivate a fun, outdoor lifestyle that resonates with everyone. Pair these qualities with dynamic leadership and a dream to do something bigger, and you have the recipe for an even more promising future.”

    While best known for its flagship Vienna Lager, which accounted for nearly 60% of Devils Backbone volume in 2015, the portfolio also includes other award-winning year-round favorites like Eight Point IPA and Schwartz Bier. Developing beers with personality and individual integrity of flavor has helped enable Devils Backbone to win four National titles: 2014 Great American Beer Festival Mid-Size Brewery & Brew Team, 2013 Small Brewing Company & Small Brewing Company Brew Team, 2012 Small Brewpub & Small Brewpub Brewer, 2010 World Beer Cup Champion Brewery, and the Virginia Craft Brewers Fest Best of Show medals in 2015, 2014, 2013 and 2012.

    First Beverage Group acted as financial advisor to Devils Backbone Brewing Company. Anheuser-Busch’s partnership with Devils Backbone is expected to close in the second quarter, subject to customary closing conditions. Terms of the agreement were not disclosed.

    About Devils Backbone Brewing Company

    Devils Backbone beers are inspired by the great brewing traditions of Europe and the ingenuity of modern craft brewing. Devils Backbone has earned numerous accolades for its beers, exceling in the art of lager brewing in an ale-dominated industry. The brewing team has received awards from the World Beer Cup,Australian International Beer Awards, medals from the Virginia Craft Brewers Fest, and the Great American Beer Festival, including national titles for GABF 2014 Mid-Sized Brewing Company and Brew Team of the Year, 2013 Small Brewing Company and Small Brewing Company Brew Team of the Year, and 2012 Small Brewpub and Small Brewpub Brewer of the Year.

    Devils Backbone operates two breweries in central Virginia. Basecamp Brewpub & Meadows located at the foot of the Blue Ridge Mountains in scenic Nelson County, and the Outpost Brewery & Tap Room, a state-of-the-art production brewery.

    About Anheuser-Busch

    For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

    About The High End

    The High End is a business unit of Anheuser-Busch, created to provide its unique craft and European import brands with autonomy and support for growth, while fostering a collaborative environment for the brightest brewers in the beer community. The High End brings dedicated resources to support the growth of its brands, create successful partnerships and deliver more variety to consumers. Established now, The High End includes brands such as Stella Artois and Shock Top, along with craft breweries Goose Island, Blue Point, 10 Barrel, Elysian, Golden Road, Virtue Cider, Four Peaks and Breckenridge Brewery.

    http://newsroom.anheuser-busch.com/devils-backbone/

    ###

    Good for them. They worked hard and deserve it. Hope the brand doesn't change much.
     
    VABA, gopens44, Loops and 2 others like this.
  2. Seanem44

    Seanem44 Initiate (0) Mar 18, 2014 Virginia

    Living in Virginia, I can tell you I don't really care. Of all the micro breweries in VA and the Charlottesville area, DB is probably one of the bottom tiers. It has a large ditro, but their beer just isn't that good. Starr Hill and 3 Notch'd are much better, just to throw up a few.
     
  3. lateralusbeer

    lateralusbeer Savant (1,222) Feb 7, 2010 North Carolina
    Trader

    The press release assures us that the owners will remain a great deal of autonomy. That's never been promised and then changed after the fact, so should be all good.
     
  4. hoppytobehere

    hoppytobehere Pooh-Bah (2,046) Aug 10, 2012 District of Columbia
    Pooh-Bah

    Not a very good brewery. Just another reason to avoid them I guess.
     
    5thOhio, swolepeer, ebin6 and 5 others like this.
  5. Lucular

    Lucular Grand Pooh-Bah (4,367) Jun 20, 2014 Maryland
    BA4LYFE Society Pooh-Bah Trader

    I would have said I don't care about Devil's Backbone selling out...but this year's collaboration Adventure Pack was really good!
     
  6. oldn00b

    oldn00b Initiate (0) Feb 23, 2015 Virginia

    AB can takeover DB, Starr Hill, St. Georges or a good handful of others and it won't bother me. Really the adventure packs are the thing I like most from DB. If AB took over Hardywood, or even Blue Mountain, I might have some concerns.
     
    John_Beeryman and Badfish like this.
  7. fozzybeer

    fozzybeer Initiate (0) Apr 12, 2016 Virginia

    So... what happens to the Virginia Craft Brewers Festival now?
     
    John_Beeryman likes this.
  8. AleFaceKilla

    AleFaceKilla Initiate (0) Feb 16, 2016 Virginia

    id be willing to bet Hardywood is in the crosshairs
     
  9. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    “I congratulate Steve and Heidi Crandall and the entire Devils Backbone team as they partner with Anheuser-Busch,” said Virginia Governor Terry McAuliffe.Through the strength of Anheuser-Busch’s network of distributors, Devils Backbone’s award-winning craft beer will soon be available throughout the country and beyond. I want to thank Devils Backbone for their immense contribution to Virginia’s world-class craft beer industry, and I look forward to the additional exposure for Virginia as a leading state for craft beer lovers.”

    Since when do politicians make business statements like this?:confused:

    Very strange!!

    Cheers!
     
  10. papat444

    papat444 Grand High Pooh-Bah (7,961) Dec 28, 2006 Canada (QC)
    Pooh-Bah

    Gonna need a spreadsheet for those that track if they can buy it or not :wink::stuck_out_tongue:
     
  11. Groenebeor

    Groenebeor Initiate (0) Feb 14, 2009 California

    I've noticed that all of the breweries AB-InBev buys tend to be mediocre craft breweries, at least from my experience. Nothing lost.
     
    pjeagles, 5thOhio, swolepeer and 5 others like this.
  12. SwillBilly

    SwillBilly Savant (1,180) Feb 4, 2004 Virginia

    Why is a brewery called mediocre if they don't make a "Whale" IPA, Impy Stout or Sour? hmmmmmmm
     
  13. Loops

    Loops Devotee (333) Feb 13, 2014 Missouri

    Generic statement please keep on file, with generic responses from BA readers.

    AB-Inbev announced it has entered into an agreement to purchase (Name of Brewery Here). The founders have promised to keep the spirit of the brewery alive and well with minimal changes planned.

    I haven't bought their beer in years; it wasn't anything to write home about. I hated their beer anyway so I could care less that they sold out. They only had one good beer the rest of their portfolio was average. I wont be buying anymore of their beers too many great beers out there to buy.
     
  14. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Funny I just drank Devils Backbone this past weekend. It was served free of charge at a B&B we were staying at. Good stuff IMO. The beer being served was the Vienna Lager
     
    #14 dennis3951, Apr 12, 2016
    Last edited: Apr 12, 2016
  15. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Is it too late to insert a poll asking how many BAs will stop buying Devil's Backbone beer since it is now owned by AB InBev?

    Cheers!
     
  16. 1ale_man

    1ale_man Initiate (0) Apr 25, 2015 Texas

    Just one more step towards beer domination! AB's sights are set higher than these few breweries. The Juggernaut rolls on!
     
    stevoj likes this.
  17. jmalex

    jmalex Savant (1,061) Jul 7, 2005 Pennsylvania

    Surprised to see not many are fans of the beer. Their Vienna is one of the best beers I've ever had, period. Hopefully the quality stays where it is.
     
    Kyrojack, Sponan, VABA and 3 others like this.
  18. Groenebeor

    Groenebeor Initiate (0) Feb 14, 2009 California

    For me, I'm referring to 4 Peaks, Goose Island, and Breckenridge. I don't even drink those styles.
     
  19. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    I'm not. Devil's Backbone produces high quality lager beers but the 'best' lager beers in the world would not excite many BAs.

    Cheers!
     
  20. Sheppard

    Sheppard Grand Pooh-Bah (3,516) Mar 16, 2013 Massachusetts
    Pooh-Bah Trader

    More like Devils No Backbone, am I right?

    It seems like there is a new brewery being bought every week. The rate of consolidation is frightening.
     
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