Did Yuengling just pull a Budweiser?

I think if anyone was offended by the Budweiser ad - which must have worked because it got an awful lot of play - they need to lighten up. I don't have a twirly, 1930s talkies villain mustache, but I do bury my nose in my tulip an awful lot. I thought the snide jab at people like me was pretty funny.

AB and Yuengling think people should drink their macro-brewed adjunct lagers. Craft brewers think we should drink their craft beer. One is not inherently better than the other; each decision comes at the expense of the people who stand behind the other. Trying to assign virtue to what kind of beer people drink is one of the stupider enterprises I've seen, to be honest with you.

 

I wasn't offended by the ad. It will be interesting to see if anybody does reply that they were offended.

Cheers!

 

This doesn't surprise me in the least. The Yuengling family has always been about no-frills, basic goodness. They've never put on airs and I imagine the only reason they might want to be classified as Craft is for any financial/tax benefits it might bring. The brew solid beers, nothing fancy and they never claim otherwise. To me, this is 100% aligned with the brand image they've cultivated since day one.

 

I like segments like that. If you are ever bored, go to the you tube and google shiner commercials, the feature the brewmaster and people that work at the brewery. Here is one of my favorite

 

dat green bottle

 

Raising all these points is an implication that you were offended by both the Bud Commercial and this commercial, that you continue to be, and that you have superior judgment to the rest of us who don't see anything to be offended by in the commercial.

 

Which is what pretty much every ad for every product does wrt their competition.

 

Because they know that the audience they're targeting would probably find those qualities less-desirable. Yuengling probably gets a decent amount of the craft market already, just by virtue of being the best option amongst the millers and buds at bars with poor selection.They don't need to advertise to us.

 

Two reasons, I'm guessing:
1. Craft-drinkers hate bud waaaaay more than yuengling. 2. The bud ad had waaaaay more of an attitude.

 

Not sure why anyone would get upset over these ads. There's no name calling, no implying a lack of...ummm...prowess...on anyone's part, and no caricatures in the background (they actually seem to go out of the way to not show people).

Unless I missed an inflammatory one, these ads all seem focused on presenting the product as an approachable alternative for macro drinkers that aren't interested in "craft" beer. Seems like a pretty good marketing strategy for them.

 

Agreed. I think it's a bit hypocritical and tone deaf for craft beer drinkers to suddenly be up in arms with a segment of beer taking a stab at another segment considering craft drinkers have used "fizzy yellow beer" as a rallying cry for years. We don't mention other breweries in our marketing materials at Boulevard because we make great beer and we'd prefer to talk about what it is that we're doing versus what someone outside our company is doing.

 

Ok because I am on a morning worth of meetings from hell, I just went thru all of their commercials on the link above. Yuengling is simply stating where they stand. We are not Bud/Miller and we are not high end craft. We are simply trying to make really good American Lagers. If anything people on bud&milleravocate.com should be getting their panties in a wad, because they call them out in multiple commercials. Not sure there are many craft breweries aggressively going after this style

 

Your continuing to repeat that they are the same does not make it so, and, you apparently are making the mistake you accused me of making: assuming that I was offended by either ad.

 

The people that care about the "anti-craft" commercials crack me up. If your a ford truck guy to chevy truck commmercials claiming to be better piss you off too?

 

Nothing was said in that ad that could not be said about SNPA, SABL, Fat Tire ect.

 

Sure there was... the word "lager" (well, except for SABL).

 

As far as I'm concerned, neither ad was offensive. But you continue to ignore the fact that there is an enormous difference between lampooning people and their behaviors and defining one's own product attributes as desirable compared to the attributes of other products.

Bud's ad pitted the kind of people who drink craft against the kind of people who drink macro. This is partly because a big part of Bud's market segmentation is based on the type of people who consume their product, rather than the product itself. Slogans like Here We Go and Up For Whatever have nothing to do with the product--they are intended to make the consumer identify as the type of person who drinks Bud/Bud Light.

I mean, it's just a commercial, so ultimately who cares? But that doesn't change the fact that you're conflating the two ads.