Did Yuengling just pull a Budweiser?

Bud was insulting...Yuengling merely states what they are. Bud mocked guys sitting in a tasting room obsessing over their beers (which is a fun thing to do IMO), and they mocked different styles craft brewers make using non-traditional ingredients (watermelon for instance). I thought the Bud ad was pathetic, juvenile, and a shot at those of us who DO obsess over their beers. Although their ad wasn't directed and winning over your average BA member...it was lame nonetheless. Yuengling does what they do...like it or not they make what they want and have been doing it independently for a hell of a long time. Their ad just stated that without busting on Craft Beer and it's fans.