Do you drink beer from macro-owned craft breweries?

Discussion in 'Beer Talk' started by 19etz55, Apr 3, 2016.


Do you drink macro-owned craft brewery beers?

Poll closed Dec 2, 2016.
  1. Yes all the time

  2. Some of the time

  3. Never

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  1. BFCarr

    BFCarr Meyvn (1,042) Feb 13, 2012 New Jersey

    Ownership is irrelevant. Resistance to great beer is futile.
    cavedave, 19etz55 and Alexmc2 like this.
  2. surfcaster

    surfcaster Zealot (567) Apr 20, 2013 North Carolina

    I have so many good local options, I don't have to worry about it-so now, I just don't have to. I wouldn't be surprised if one of them got snapped up by "big beer" in the future, and yes, I would still drink them if the product stayed true.
    19etz55 likes this.
  3. SLeffler27

    SLeffler27 Poo-Bah (2,369) Feb 24, 2008 New York
    Society Trader

    Sure. If it is something I enjoy.

    It seems to me the only reasons to avoid a macro beer would be personal taste, or personal opinion of their business practice. (Yes, I have no doubt there are other reasons too). The macros appear to be ethical, aside from some sophomoric/boorish and IMO misogynistic marketing. They also are the reason we all can aford the non-macro beers.
    19etz55 likes this.
  4. hudsonvalleyslim

    hudsonvalleyslim Disciple (318) May 29, 2003 Massachusetts

    Marco rocks! (Ha, the spelling police never sleep.) I agree though, good beer at a reasonable price, for me that's fine. Goose is a fine choice in many Irish bars I visit in the Boston area, and I happily imbibe. A positive is that some of these iconic breweries get to be experienced beyond their region.

    But I think it might be a good thing that many folks here boycott the "sellouts". In New England great small breweries are popping up everywhere. Most (I think!) don't want to take over the world. Most of the beer I buy now comes in growlers fresh from local breweries. And the quality is very high. Trillium is a weekly stop. I believe this movement is happening all over the country, so I'd say search out your local treasures.
    19etz55 and larryi86 like this.
  5. LaneMeyer

    LaneMeyer Initiate (0) Mar 20, 2011 California

    Haven't tried it before. I've tried a number of their beers as I've been to the brewery and did a sampling there. I usually don't buy their beer as it's a bit pricey, but once in awhile.
    #45 LaneMeyer, Apr 4, 2016
    Last edited: Apr 4, 2016
    19etz55 likes this.
  6. rgordon

    rgordon Meyvn (1,081) Apr 26, 2012 North Carolina

    This question is of no concern to me. One needs to try and be familiar with as many products as possible. This is the best way to assess quality and to be assured of the continuity of quality. Provenance shouldn't matter if quality and value is consistent.
    drtth and 19etz55 like this.
  7. alexanderplatz

    alexanderplatz Aspirant (259) Jul 5, 2015 Kentucky

    I do not actively boycott breweries based on corporate status. I buy based on taste. If a macro brewery can make great beer, more power to it. Now as it turns out, I rarely buy macro brew beer...
    19etz55 likes this.
  8. Boverhof3

    Boverhof3 Aspirant (270) Dec 25, 2006 Michigan

    When it hits 90 degrees and the humidity is intolerable here in Michigan, a Leinenkugel Summer Shandy hits the spot....I don't care if Miller/Coors gets a piece of the action. The action is real nice on my end.
    Squire and 19etz55 like this.
  9. yemenmocha

    yemenmocha Poo-Bah (2,847) Jun 18, 2002 Arizona

    @Chaz I don't think you're in the minority with switch hitting these days. I'd say it's the norm for those who buy craft beer. It might be the majority on BA too.

    Maybe our experiences are different, but in mine the Gen-X'ers and older do not see craft beer as new. We cringe, roll our eyes, or just laugh it off when a 21yr old Millennial waiter asks us if we've ever tried Fat Tire and refrain from telling them we tried it for the first time about 20 years ago. If anything, in my case and among those I know that are older we find it amusing that so many people think the craft beer "movement" is new or young. That is the more commonly held view among Millennials or whatever the generation after the Millennials is called. This alone is astonishing to me, not that young folks are ignorant, but that something along these lines is so commonly thought to be new when it really isn't. And, I'm not clinging to some proud sense of being in it at the beginning, or being first, or whatever... I just wish it had remained more of a niche interest and not have gone so mainstream as it has. Most but not all of the changes due to it going more mainstream were not aligned with my interests and preferences. Oh well.
  10. Chaz

    Chaz Poo-Bah (2,129) Feb 3, 2002 Minnesota
    Society Trader

    That's more than likely, especially in the sense that this former niche has grown to become so large.

    I would imagine, however, that my own percentage (25% Macro Swill) would be on the high side for the youngsters.
    There are kids today discovering the Clash and The Sex Pistols for the first time, likewise Star Wars, Disco, Science Fiction conventions, skateboarding (has 'throwback' BMX racing happened yet?) . . . and to these younger folks it is very much as if *NOBODY* ever knew about all of these cool and awesome hobbies!

    I reckon it's at least a bit similar in the case of Craft Beer and 'Better Beer' (Pub Culture, Belgian ales, etc), also. When I was young I'd roll my eyes a little, too. But I took a different tack when I figured out where I was when I was their age -- especially after meeting serious lifelong hobbyists (NERAX volunteers, GABF and BCCA folks) in my mid-Twenties. :slight_smile:
    I understand where you're coming from, and from a 'industry' standpoint I always wonder when it will lose the head of steam which it now has (or at least I wondered ca. 2006 to 2010 -- now, all bets are off the table).

    I've had friends who also wish it had remained more of a niche, and who dropped-out altogether. Just got tired of all the "kids" and hipsters and hangers-on (in the music scene that last category was always called scene scuckers", which I also found elitist and counterproductive). But, yeah, what can you do? Scenes grow and change.
    I still think it will evolve, further, and regain some sense of the "niche" appeal it had twenty or so years ago. It's not as if I have solid proof or peer-reviewed data to back that up (not quite!), but there are undercurrents passing below the trend (local) of a new standalone brewery/Taproom opening every six weeks, so I am somewhat optimistic. :sunglasses:
  11. BrewMan13

    BrewMan13 Aspirant (249) Apr 22, 2004 New York

    No, because I have hundreds of choices at my usual beer store that aren't macro owned and I'd rather support them. But some stuff has slipped through the cracks...
    19etz55 likes this.
  12. Oktoberfiesta

    Oktoberfiesta Aspirant (283) Nov 16, 2013 New Mexico

    I consider myself a conscious informed consumer. I like to know who's getting my money for the most part. I used to buy a lot of GF Sculpin. That deal kind of soured my mood with BP (especially with their SEC fiilling and the prospect of owning their stock.) A 50% deal with Lagunitas hasn't really stopped me. I still buy FW (when I can). Their deal hasn't soured me. Founders' and their deal, I'm okay with. I still buy Oskar Blues as if nothing happened with them.

    Where I have gotten a touch more strict, is with the likes of the smaller guys. I don't want sorta average Four Peaks to enter and try to dominate my area. I don't need Breckenridge to come and try to and steal taps.. It's true that consumers have some say in what places tap and sell.I don't want Golden Road, or any other place selling just slightly above par core offerings to try and complicate matters with my cities bars and stores.. It would be fine if tap space increased, and shelf space got bigger. But that big beer bullying and bundling is a real realty.

    As far as GI, when there's a crappy local option on tap as craft and then GI IPA as your other craft option next to the macros of the world, I would not say no to GI, nor do I come BCBS time.

    There is definitely some blurred lines that the big wigs at the mega corps want. Consumer confusion is good for them.

    I guess I'm mostly okay with some of my money going to big PE firms and some to the breweries, not not a total amount going straight to Big Beer.
    mikeinportc and 19etz55 like this.
  13. BSW

    BSW Aspirant (256) Jun 20, 2011 California

    St. Archer Mosaic IPA is a top ten beer for me. I will continue to drink it until that changes. If, indeed, it does.
    19etz55 likes this.
  14. AugustusRex

    AugustusRex Disciple (336) Apr 12, 2013 Canada


    I even drink beer from macro owned macro breweries.
    19etz55 and Squire like this.
  15. Homers_Beer_Odyssey

    Homers_Beer_Odyssey Initiate (0) Jun 17, 2014 New York

    Shock Top and Blue Moon have dreadful BA ratings. If macro ownership causes Goose Island or Ballast Point to taste like Shock Top or Blue Moon, then stop drinking them. If the taste is unchanged, why stop drinking them?
    19etz55 and aasher like this.
  16. OlaB

    OlaB Defender (624) Oct 20, 2015 Norway

    I want pass a good Fullers if i have the chance:slight_smile:
    #56 OlaB, Apr 4, 2016
    Last edited: Apr 4, 2016
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  17. drtth

    drtth Poo-Bah (4,006) Nov 25, 2007 Pennsylvania

    Small is relative. The Lilliputians didn't find themselves to be small until Gulliver showed up. :slight_smile:
    #57 drtth, Apr 4, 2016
    Last edited: Apr 4, 2016
    mikeinportc, 19etz55 and Squire like this.
  18. drtth

    drtth Poo-Bah (4,006) Nov 25, 2007 Pennsylvania

    It's not unlike what happens when each new generation discoveres sex for the first time. :slight_smile:

    As for switching off between more flavorful beers and macro brewed beers, you're spot on that that is the most common pattern. We had a thread on here a few years back in which it became plain that a marketing research firm employed by Boston Brewing had run the demographics on this and found that the most frequent purchaser of "craft" beer is someone who mostly drinks AALs.
    19etz55, Squire and yemenmocha like this.
  19. tillmac62

    tillmac62 Poo-Bah (1,794) Oct 2, 2013 South Carolina
    Society Trader

    I buy good beer, period.
    19etz55, Squire and cavedave like this.
  20. SaisonRichBiere

    SaisonRichBiere Savant (969) Mar 23, 2011 Michigan

    Not often. I find myself drinking more of the macro-macro beers, than the craft-owned-by-macro selections, though again, not very often.

    With the exception of a few individual beers, I find it easy to find comparable or better beers from Michigan than the shelf-sitters I can buy from GI, Lagunitas, etc. that are available where I'm at.
    19etz55 likes this.
  21. cavedave

    cavedave Poo-Bah (2,972) Mar 12, 2009 New York
    Society Trader

    I drink beer I like. I don't care if they are owned by macro corparate goliaths, investment groups, hippies, conservatives, airline pilots, lesbian dwarves, or aliens from a distant galaxy. I would draw the line at breweries owned by terrorist networks or psycho killers, but I likely don't care enough to bother to find out.
    19etz55, JackHorzempa and Squire like this.
  22. JrGtr

    JrGtr Devotee (435) Apr 13, 2006 Massachusetts

    Generally I avoid macro-owned, though I still do like and buy BCBS and The Sisters from GI. I never really liked their core offerrings before they sold out so my drinkership of that hasn;t changed.
    I haven't bought much Ballast POint either - very occasionally Sculpin, but that's it. I'll hold off to see if I get that again - sdee if there are any changes.
    I don't think Duvel-Mortgart is classified as a macro, so my consumption of Duvel, Ommegang, Firestone Walker and Boulevard don't count.
    Generally it's the little guys I drink, and I usually keep a case of All Day IPA or something similar around for daily drinking.
    19etz55 likes this.
  23. cavedave

    cavedave Poo-Bah (2,972) Mar 12, 2009 New York
    Society Trader

    You, sir, are a man of tightly held principles which you admirably only will discard for the most enjoyable pleasures.
    mikeinportc, 19etz55, Norica and 3 others like this.
  24. OlaB

    OlaB Defender (624) Oct 20, 2015 Norway

    I buy the beers i want to try and don,t really care if they are micro,macro or anything else
    19etz55, Squire and cavedave like this.
  25. aasher

    aasher Poo-Bah (3,313) Jan 27, 2010 Indiana
    Society Trader

    I've never understood why people take this so personally. Goose Island was my favorite brewery when they were purchased and I was pretty shocked when it happened. At the time I said that if it doesn't change the quality of the beers then it doesn't matter. I was the beer buyer at a craft beer store so had their products in my hands on a day to day basis. In the first six months the cardboard changed. Shortly after that Goose updated their logo (it was time). After a year new innovation like Halia, Gillian, and new Bourbon County variants started being released including Proprietors. Then they acquired their new massive barrel warehouse, which is truly something to witness. They still do Migration Week across the country. Last year they released their first Fulton and Wood series beer outside of Chicago with more being released this year. They also put IPA, 312, Four Star Pils, & Green Line Pale in 4CN and at a great price. They are always trying new things and putting out quality beer.

    People act like these "acquired" breweries ran over their cat but the truth is that they're fighting the good fight by continuing to brew good beer that people like.
  26. besch64

    besch64 Initiate (0) Mar 16, 2013 New York

    No, patronizing most macro brands is equivalent to funding the assault on craft brewers, aka one of the few growing and profitable sections of American small business. This comes up time and time again on these forums but for most people here it seems this is either not an important issue or an "out of sight out of mind" kind of thing.

    But hey some macro brands are just so yummy in my tummy, why should I care that the money I spent on it just went to pay a lobbyist to try to make it impossible for Florida craft brewers to make a profit on in-house bottle sales, for example? Hedonism is always the best philosophical stance to take!

    "If flavor is all that you love, then that's what you'll receive."
    -Princess Leia
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  27. elucas730

    elucas730 Initiate (146) Feb 5, 2010 New York

    The truth is the purchased craft breweries are being used as pawns as the macros engage in anti-competitive practices to force themselves onto even more tap handles and shelf space, with the eventual result being that the consumer has less choice when purchasing beer.
    mikeinportc and 19etz55 like this.
  28. bylerteck

    bylerteck Poo-Bah (3,288) May 17, 2009 Canada

    MOST threads on BA are now just repeating old themes
    SovietBillCosby likes this.
  29. VncentLIFE

    VncentLIFE Meyvn (1,393) Feb 16, 2011 North Carolina

    Ive continued to buy the macro owned craft that I previously purchased. I never really drank Breckenridge anyway, so no harm there. I know I drink markedly less GI than before, but I still try their things. If Goose IPA is on, its still a super tasty beer.
    19etz55 likes this.
  30. aasher

    aasher Poo-Bah (3,313) Jan 27, 2010 Indiana
    Society Trader

    That's just like, your opinion man. The problem here in Indianapolis is that there is sooo much average to below average local craft beer in the city that inserting Elysian, 10 Barrel, etc. (we JUST received Ballast Point) would be a plus. There are 40+ craft breweries in greater Indianapolis and it would be better for consumers if thirty of those didn't exist.

    I know it kind of depends on where you live, but Indiana is a Miller/Coors dominated state FWIW.
    mwa423, 19etz55 and yemenmocha like this.
  31. pat61

    pat61 Poo-Bah (5,858) Dec 29, 2010 Minnesota

    Sometimes. As Ralph Waldo Emerson once said: "A foolish consistency is the hobgoblin of little minds..." When buying singles I am not too discriminating but I tend to only buy six-packs and 12-packs from craft breweries that fit the Brewer's Association definition.
    19etz55 likes this.
  32. Squire

    Squire Poo-Bah (2,430) Jul 16, 2015 Mississippi
    Society Trader

    The sky is falling! The sky is falling! Umm, not really. If you have any proof of illegal anticompetitive practices by Big Beer the American Trial Lawyers Association would love to hear from you.
  33. PorterPro125

    PorterPro125 Champion (851) Jan 19, 2013 Canada

    Good beer is good beer. If the quality is still there, why the hell would I stop buying it?

    If the quality of a breweries product dropped off, I'd stop buying it regardless if it was owned by a Macro company or not.
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  34. stevoj

    stevoj Poo-Bah (7,647) Nov 22, 2011 Idaho

    10 Barrel, Lagunitas, Elysian...even the Widmer small batch stuff is pretty good
    19etz55 likes this.
  35. zid

    zid Meyvn (1,206) Feb 15, 2010 New York

    I think people are quick to boycott something they didn't really want (badly) anyway. If you decide to boycott Goose Island but not Ballast Point, you should ask yourself why. If the honest answer is that you like Ballast Point's beer better, then maybe you're not thinking the reasons of your boycott through. These things are often full of double standards and exceptions - it's only human.

    I joined this site in 2010, and I've seen a big change in the prevailing attitude about this here. At the time, Beer Wars (an embarrassing piece of propaganda) was influencing the opinions of many in a rallying cry way. Today, the announcement that another craft darling is selling ownership is just another Monday on BeerAdvocate... and the mood has changed. People have gotten numb to it. "Good beer is good beer" is the new rallying cry. The two positions (pro-macro / anti-macro) seem like opposite ends of the spectrum but they really aren't. Each position is just "pro-drinker choice" in a different climate. Years ago, people believed what they believed because they didn't want to see Dogfish Head disappear from their fridge. Today, people believe what they believe because they don't want to see Bourbon County disappear from their fridge. Will the pendulum swing back because of the choices we're making... we better hope not. It was much easier for people to decide that they hated AB-InBev when they could view them as simple AAL producers rather than AAL and Bourbon County producers. In other words, people are really using their taste in beer to determine their loyalties rather than their ethics.
    mikeinportc, 19etz55 and drtth like this.
  36. Squire

    Squire Poo-Bah (2,430) Jul 16, 2015 Mississippi
    Society Trader

    Ethics? Ethics? I don't need no stinkin ethics.
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  37. zid

    zid Meyvn (1,206) Feb 15, 2010 New York

    How do you mean "dropped out altogether?" Someone can get sick of a scene and stop going to highly publicized tap-takeovers and the like... but they can still put a sixer of Stone in their shopping cart when buying groceries at the supermarket (at least in NY)... and then consume that beer in their home with dinner.
    Chaz likes this.
  38. patto1ro

    patto1ro Zealot (566) Apr 26, 2004 Netherlands

    Some of my favourite beers are from big multination breweries. I'd be an idiot to dprive myself of them.

    A couple of examples:

    Guinness Special Export
    Amstel Bok

    On the other hand, there are "craft" beers I won't buy because the brewery owners are such total twats.
    19etz55 and Chaz like this.
  39. Andy1010

    Andy1010 Initiate (0) Jan 26, 2016 Indiana

    A good beer is a good beer I don't give a shit who owns it, that's a fact. We are all here because we like beer, if you like something you should drink it.
    marquis, 19etz55 and Squire like this.
  40. cavedave

    cavedave Poo-Bah (2,972) Mar 12, 2009 New York
    Society Trader

    Anti competitive. Haha I love that euphemism for, "It's no fair that guy is bigger than me and knows karate."
    drtth and Squire like this.
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