Do you #SeekTheSeal when buying beer?

Discussion in 'Beer Talk' started by Todd, Jun 8, 2019.


Do you #SeekTheSeal when buying beer?

  1. Yes

  2. No

  3. Huh?

Results are only viewable after voting.
  1. Todd

    Todd Founder (5,566) Aug 23, 1996 California
    Staff Moderator Fest Crew

    Somajiahu and Roguer like this.
  2. nc41

    nc41 Poo-Bah (1,810) Sep 25, 2008 North Carolina

    I had to read the link to understand the question, but no I drink what moves me. I bought a 12 pk of Miller on Thurs, I haven’t bought Miller in 10 years I’d guess. I buy enough AAL that I could never vote yes. The inspiration was the Coors/ Miller thread.
  3. MNAle

    MNAle Meyvn (1,445) Sep 6, 2011 Minnesota

    While I mostly buy "independent"* craft, it has nothing to do with the seal or with the BA's rather tortured definition of "independent" (hence the quotes around the word). I also frequently buy "dependent" :wink: beer, if it is what I want.
  4. JamFuel

    JamFuel Poo-Bah (3,677) Mar 26, 2009 Sweden

    Tough question... 95 % of what I buy has The Seal, but I don’t look for it. Instead I try to keep a check on what to avoid. So yes and no, I guess.
  5. stevepat

    stevepat Zealot (598) Mar 12, 2013 California

    I rarely notice the seal before a purchase. The one place I do take it as a good sign is in the window of a new to me store. That usually tells me that the store cares a bit about beer and is likely to have a good selection.
  6. JackHorzempa

    JackHorzempa Poo-Bah (4,012) Dec 15, 2005 Pennsylvania

    I seek high quality beer within the package. I recently purchased Founders Green Zebra - that is a tasty watermelon Gose!

  7. MistaRyte

    MistaRyte Devotee (478) Jan 14, 2008 Virginia

    Starving Alaskans seek seals... I drink what I want, mostly new stuff
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  8. JoeWalsh

    JoeWalsh Initiate (155) Mar 20, 2019 Illinois

    Same here. It's just not something I need to look for.

    Besides, I usually know the breweries whose products I'm buying. It's rare for me to buy even a single bottle knowing nothing at all about the company behind it.
    neenerzig, beertrip, nw2571 and 3 others like this.
  9. PapaGoose03

    PapaGoose03 Poo-Bah (2,413) May 30, 2005 Michigan

    I think a very high percentage of micro breweries belong to the Brewers Association and carry the seal so I don't bother to look, thus any beers other than the macros is fair game for purchase. (And that includes imports.)
    Bitterbill likes this.
  10. Claude-Irishman

    Claude-Irishman Defender (678) Jun 4, 2015 New Jersey

    I will usually check after I buy it, it is a nice addition but not a priority. It is hard enough to find beer that is not out of date-
  11. laketang

    laketang Meyvn (1,069) Mar 22, 2015 Illinois

    I said no because I just do not look for it before I purchase, that said, most of my beer purchases are craft even without the seal. Example: 3 sheep's. No seal but obviously craft to me. And Pipeworks too.
  12. Longhorn08

    Longhorn08 Aspirant (219) Feb 4, 2014 Texas

    Nope. A can of horse piss could have a seal on it ......
  13. Loops

    Loops Initiate (56) Feb 13, 2014 Missouri

    No, I buy a six back of Mich Ultra and a 4 back of 4 Hands Nitro. Balance of cost and calories.
  14. stoumi

    stoumi Zealot (508) May 12, 2015 California

    Don't drink any beer that isn't independent craft. That said, I won't look down anyone who drinks other beer, as it's beer that brings us all together. We each have different ideas on beer and what we want to drink. Cheers!
    LuskusDelph likes this.
  15. JamFuel

    JamFuel Poo-Bah (3,677) Mar 26, 2009 Sweden

    Totally agree, I do my research...
  16. dcotom

    dcotom Poo-Bah (2,129) Aug 4, 2014 Iowa
    Society Trader

    Minhas: seal
    Founders: no seal
    Lagunitas: no seal
    Ballast Point: no seal
    Goose Island: no seal

    So, no.
  17. TrojanRB

    TrojanRB Meyvn (1,332) Jul 27, 2013 California
    Society Trader

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  18. rgordon

    rgordon Savant (931) Apr 26, 2012 North Carolina

    That's a good one. I support dependent, independent, and impudent brewers, like DFH or Stone.
  19. zid

    zid Meyvn (1,283) Feb 15, 2010 New York
    Society Trader

    This might be a dumb question - Do you only buy American beer or is this BA seal used by European brewers too?
    FBarber, PapaGoose03 and JamFuel like this.
  20. dennis3951

    dennis3951 Champion (887) Mar 6, 2008 New Jersey

    I don't seek the seal out, but 90% of what I buy now is either Sierra Nevada or from local owner operated breweries.
  21. JamFuel

    JamFuel Poo-Bah (3,677) Mar 26, 2009 Sweden

    Maybe I should clarify: 95 % of the American beer I buy has the seal. 95% may be a bit high, thinking about it. But there are no European equivalents to my knowledge. And Sweden doesn’t really have big, ”evil” breweries. :grin:
    neenerzig, zid and FBarber like this.
  22. Sheppard

    Sheppard Savant (984) Mar 16, 2013 Virginia

    I don't look for the seal. I may notice it but it doesn't factor into my purchase at all (i.e. it's meaningless). Like some have said they do, I try to stay up on the breweries whose beer I'm buying from. If they do something wrong (e.g. Founders), I stop purchasing their products. At least for home consumption, I am probably mostly buying something with the seal or would qualify for the seal. At bars, the pickens can sometimes be more slim.
  23. GetMeAnIPA

    GetMeAnIPA Zealot (577) Mar 28, 2009 California

    For me I #seeknottobreaktheseal
    JoeWalsh, meanmutt, GuyFawkes and 5 others like this.
  24. Livyatan1996

    Livyatan1996 Devotee (420) Sep 29, 2017 Missouri

    not unless hamm's has it hidden somewhere on the can. i honestly can't be bothered to think that far when i'm at the store cause i'm usually trying not to drop my groceries while i check the bottom of boxes for a date
  25. KarlHungus

    KarlHungus Poo-Bah (3,075) Feb 19, 2005 Minnesota

    Absolutely not
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  26. PapaGoose03

    PapaGoose03 Poo-Bah (2,413) May 30, 2005 Michigan

    I doubt that foreign breweries can be members of the Brewers Guild but I don't feel like looking it up to know for sure. :slight_smile:
    #26 PapaGoose03, Jun 8, 2019
    Last edited: Jun 8, 2019
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  27. tolar111

    tolar111 Defender (653) Aug 17, 2008 New York

    Does Yuengling use the seal or do they just assume everyone knows that they are number one on the Brewers Association list of the top 50 producing craft beer companies?

    "We need the dues" - Animal House
  28. chimneyjim

    chimneyjim Devotee (448) Jun 23, 2004 Oregon

    I answered "Huh?" because I had no idea what the question was about. I have seen the label but not particularly taken notice of it. Quick survey of the fridge found the symbol on 2 of 6 independent brewery's products. Caldera - seal. pFriem - seal. Crux - no seal. Deschutes - no seal. Sierra Nevada - no seal. Zoiglhaus - no seal.
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  29. Chaz

    Chaz Poo-Bah (2,050) Feb 3, 2002 Minnesota
    Society Trader

    I’m in the minority on this sort of thing, but I don’t pay much attention to the seal.

    As a newly-legal drinker cost might have been a factor (then-Micro now-Craft Beer has always retailed for more than “Macro” beer), but in college I’d begun homebrewing and learned to appreciate e.g. adjunct use.

    My longtime approach to Craft Beer as a lifestyle choice, and going out of your way to support it is: “Cool! Knock yourself out!” But my lifestyle was never such that Craft became a part of my identity (I’ve enjoyed about 65% “Macro” to 35% Craft beer for decades).

    That said, I hope the seal has been effective for Brewers Association and its members!
    ChazBoner likes this.
  30. Riff

    Riff Champion (837) May 12, 2016 Virginia

    Nah, I generally know who is independent. Sometimes that matters, sometimes it doesn't.
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  31. Beer_Stan

    Beer_Stan Initiate (99) Mar 15, 2014 California

    Beside's the seal there's a lot of gray area at times as to who owns whom and at what percentages while they are being contract brewed by whom and who owns them and at what percentage ad infinitum AND WHO"S WATCHING THE WATCHMEN????
  32. stevepat

    stevepat Zealot (598) Mar 12, 2013 California

    I'd be more interested in a seal that let me know if breweries that were making an effort to use ecologically sustainable practices and/or economically equitable practices personally.
  33. gatornation

    gatornation Poo-Bah (5,003) Apr 18, 2007 Minnesota

    Not at all. Could care less about that logo.
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  34. Giantspace

    Giantspace Crusader (707) Dec 22, 2011 Pennsylvania

    I drink Hamms a bunch. It’s beer, it’s crafted by a person so it’s craft beer.

    This whole argument over what is and is not is boring at this point.

    Drink what you like. Don’t let others decide for you with a seal or because the majority says it’s piss.

    Fuck, for me drinking beer is about hanging with friends and other cool people. I don’t care what beer it is. When in Rome.....

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  35. FBarber

    FBarber Poo-Bah (2,755) Mar 5, 2016 Illinois
    Society Trader

    Not at all. Although I am seeing it pop up more and more on local breweries' labels.
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  36. Roguer

    Roguer Poo-Bah (4,120) Mar 25, 2013 Georgia
    Moderator Society Trader

    Right off the bat: no, I do not.

    However (and of course there's a caveat with me), when I notice the seal on a purchase I'm already planning on making, I am slightly pleased. Much like the Trappist seal, it's a sign that someone has given their stamp of approval for how they do business. That doesn't make it explicitly worth seeking out, for me, but if it's something others specifically seek out, I certainly wouldn't hold that against them or second guess their judgment.
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  37. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,270) Apr 4, 2009 Pennsylvania

    They do not.
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  38. WA_Brian

    WA_Brian Disciple (312) Nov 17, 2015 Washington

    I voted yes, because I don't buy AB InBev products on principle. So I do make purchasing decisions based on ownership and I do choose to support independent companies over large corporations in this case. That seems to be what the label is all about.

    That said, I don't specifically look for the label since I know who is owned and who isn't.
    beertunes and Junior like this.
  39. Junior

    Junior Zealot (599) May 23, 2015 Michigan
    Society Trader

    Yes and no. I think I stay pretty well informed of which breweries are independent and which are not. The majority of my purchases are from independent breweries. Some have the seal on packaging and some do not. My one exception is Founders. I do not care that they do not have the seal. They are only 30% owned by Mahou San Miguel, they make great beer at a great value and they are local to me.
    LuskusDelph likes this.
  40. surfcaster

    surfcaster Champion (802) Apr 20, 2013 North Carolina
    Society Trader

    So far 75% "no" and not surprised.

    That should make the Brewers Association nervous because candidly I see little value behind that "branding."