Does a beer label ever influence your "Appearance" score?

No the label has no effect on my ratings of the sensory qualities of the beer or my overall score, and I can say that confidently because I don't buy beer on the basis of labels in the first place.

After living much of my beer drinking life in PA, where most all the beer, until relatively recently, was sold on tap or a case at a time I couldn't see the labels, and I learned to do some advance homework before buying the beer. Thats where reading the reviews of a beer online becomes invaluable and for my money this site offers the best review database going. Especially when I can't find the beer on tap in a bar where I know and trust the judgment of the person who manages the beer and knows what they are doing.

I'm basically cheap and want to know I'm getting value for my money. If you buy a single bottle of a beer its going to cost only a few bucks. If you buy a case of beer you don't like, that's an expensive mistake.

Those habits have carried forward even now when we do have a few bottle shop/eateries where one can buy a single bottle. Labels are not what I look at or care about.

 

Nay.

 

Didn't we just have this thread? http://www.beeradvocate.com/communi...wers-for-not-including-info-on-labels.336136/

 

No. When I review a beer, I'm reviewing the beer, not the bottle.

 

I review the beer in a glass, not the container it comes in.

 

No it does not for me. In the same way I don't consider the taste and smell of the bottle/can.

 

No but it will effect to a degree if i pick it up or not. Off topic I think im one of the few that like Weyerbacher labels.

 

No

Marketing and packaging certainly has a direct and sometimes indirect effect on whether I purchase it or not though.

 

Negative

 

Labels definitely affect my decision to buy a beer or not, but never my rating of it.

 

the label doesn't affect my rating or if I will buy the beer or not

 

No. I'm not drinking the package. But if the package merits its own attention as an aside. I will mention what I like about it, as I did with my review of Off Colors 15 feet.
The visual identity, and that consistency for a brewery is, for want or not. Hugely important.

 

No! the label doesn't dictate the outcome of my rating while rating beers. Though I enjoy seeing some funny labels!

 

Being a graphic designer, design geek, and beer label designer, I love beer labels probably more than the next guy. Still, it has never occurred to me to include it in my appraisal of a beer's appearance.

 

Once yes. Don't remember the beer, but the lable art always stuck in my mind. Only gave it an additional .25 for it.