Dogfish Head "In Your Mace"

No thanks! But hey, it's "EXTREME"!!!

 

Actually sound good.

Hope is gets more distro than the 200 bottles at the brewery

Enjoy

 

My impression of DFH, like, 5 years ago: Jumping the shark.

 

This is perhaps the first beer release that had me doing a bit of research on context. I was curious what mace could possibly mean, aside from the name brand pepper spray.

Evidently, mace is also a type of cooking spice created from the outside of nutmeg shells. Since this beer lists "spicy nutmeg" notes, I'm thinking they opted to use the "mace" spice and teamed up with Mace brand to relate it to pepper spray.

Pepper spray hits in at 4-5 million scoville, which is about 16-20 times hotter than Buffalo Wild Wing's Blazin' Sauce (250,000 scoville). Even as a hot pepper head, I don't think I'd want to drink a beer touching 1 million scovilles.

Looks like they'll only have 200 750mL bottles to-go, plus draft pours.

 

This is the kind of stupid shit I would expect from Brew Dog. Tide Pod Gose is next.

 

ISO: Tide Pod Gose
FT: Ghost Face Killah and a Cave Creek Chili Beer that's been sitting in my closet

 

No problem.

Chili beers definitely seem niche. Then associating that beer with pepper spray seems like a surefire way to keep the masses from purchasing it. Still, I'm interested to see how this one plays out. I like the fact that it's a milk stout with coffee. May keep things pretty interesting. Hopefully more so than a habanero IPA or green hatch chili pale ale (both beers, I did not remotely enjoy).

As I'm typing this, I just recalled I have a bomber of a chili beer my folks brought back as a present from some travels. They know I enjoy beer and spicy food, so they tend to bring me spicy beers they find. Unfortunately, spicy beers are not my thing. I prefer my beer and spices separate.

 

The DFH page linked in the story:

 

I'll definitely save it for a NBS, if I somehow obtain a bottle!

 

The beer description sounds good but the name is a complete turn off. Isn’t the name and or marketing supposed to make you want to buy it not the opposite?

 

That is what I thought this was before I read the article. I would have never imagined spray mace.
I don't think non-edible items should be paired with beer, if even just in name.

 

I'm not very well rehearsed in my cooking spices, so to find out there was a spice called "mace" was a complete shock. I'm curious how many other folks are aware of such spice, or are otherwise drawing conclusions on the beer being a non-lethal weapon's grade deterrent.

Still not sure why the Mace brand pepper spray teamed up with them though. I'm certainly not going to run out to the store to buy a bottle of Mace branded pepper spray based on this beer.

 

It probably requires very little from them other than to rent their name out. One of the higher ups may like beer or be friends with someone from DFH. I am sure there is a very simple reason.

 

They are not. According to the DFH page the ingredients include "...chili oils, the active ingredient in Mace Brand (yep, the pepper spray)."

Again, in the linked article:

 

Which is exactly what it should be when brewed to be poured at the Extreme Beer fest.

 

Well since it was brewed to be poured at the Extreme Beer fest in Boston, I don't think those masses (whoever that may be) are the target audience.