Dystopian State Brewing Backlash

Wow. Maybe they should’ve hired a “media person” to exclusively oversee their social media platforms? That apology was a decent attempt at damage control, but the best (and easiest) thing for the owners of that brewery to do would be to re-brand itself (officially change its name) and shake up personnel. The co-owner in question should assume a new role in the operation or become “silent” (name absent from the “about us” even if she still has an ownership stake).

In the digital age, it’s tough to “ride” this type of stuff out.

Personally, I’d turn this into a great PR event opportunity for the brewery. However, something about these guys strikes me as not being very savvy.