"Everybody’s opening a brewery..."

Discussion in 'Beer Talk' started by grilledsquid, Sep 6, 2013.

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  1. vurt

    vurt Grand Pooh-Bah (4,504) Apr 11, 2004 Oregon
    Society Pooh-Bah Trader


    Does it really make sense to concentrate exclusively on some of the most expensive and time-consuming styles? Hope you've got deep pockets. Maybe work a saison (popular style, drinkable year-round,) into the rotation?
     
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  2. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    You might do that, but to make money you need to sell beer that people like to drink. Make very good beer, establish a base working your marketing plan, and then experiment as you can or will. Business is business. Damn, how about "Sour Beer Company", with a logo that says, "we've got your pucker!"
     
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  3. vurt

    vurt Grand Pooh-Bah (4,504) Apr 11, 2004 Oregon
    Society Pooh-Bah Trader

    That's my point. Do you want to concentrate on beer-geek beers? Or do you want to start with something less extreme that brings in the cash which lets you experiment? Plenty of breweries do it that way.

    The Bruery, for example, didn't start with ambers/pales/hefes, but neither did they start with barrel-aged stouts or sours.
     
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  4. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    Similar here. Also I think there's still A LOT of people who buy them to try them at least once, put the notch on the post or mentally be happy to have tried them all, etc. This can go on for awhile, especially if it's in a destination city or state where the out of state people come in and want to try everything local there. Sadly these breweries can go on and on for years. One notable example: http://beeradvocate.com/beer/profile/19516
     
  5. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    Completely agree. If the price is reasonable I'm likely to try them as well because I like trying new stuff, however when the price is out of whack with the competition I'll do a little research on here to see if it's worth it. Reviews aren't absolute, but if a beer has an 82 on here and is selling for $14 for a 4 pack I'll pass; there are far too many good/great beers that can be purchased for $8-$12 a sixer. I've started looking up almost every beer I'm unfamiliar with on here because I've been burned too many times by bad breweries. The good small brewers will rise to the top, the shitty ones can go away
     
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  6. grilledsquid

    grilledsquid Initiate (0) Jul 10, 2009 California
    Trader


    See this is some of what I'm looking for. Like I said before, the reality is that most of us can't buy everything so we're faced with these choices before you place things in your shopping cart. What that translates to in the grand scheme of things, I couldn't tell you, but I'd really be interested to see some numbers on the retail side. For every bomber or sixer that gets purchased, there's even more that stays on the shelf. I'm no economist, but that can't be sustainable.

    Furthermore, there's this belief that once you've upgraded your tastes to craft, there's no going back, and while that may be true, there's always a good number of people whose interest in craft beer is just a passing phase. I know a number of people who were interested for a short while who've since gone back to enjoying wine as their beverage of choice. I really wish there was actual research on this topic to reference.
     
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  7. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

  8. grilledsquid

    grilledsquid Initiate (0) Jul 10, 2009 California
    Trader

    Thanks for the links. I checked out that site a while back but didn't find what I was looking for. Might just be my Internet skills.
     
  9. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Sometimes you just have to follow a lot of links and paths. This page below is linked to the second one above and gets into data about wine vs. beer, etc. The original sources are linked...

    http://howtomarkettome.com/2012/03/22/what-we-really-think-beer-spirits-and-wine
     
  10. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    Totally agree with this, but I think the opportunity for us to spend the time we will have available between batches, at first, distributing the products ourselves will allow us to make enough additional profit to fund the many things we will need to get along the way to settiling in and growing. Of course I hope to be distributed as we hopefully grow too busy to self distribute, and will be able to afford the lower profit per gallon we will get from the distributor. Not sure I would want to have to bite the bullet of needing to sign with a distro right off the bat. These are all hypothetical ideas right now, though, as we haven't gotten any licensing or zoning issues finalized yet.
     
  11. hoptualBrew

    hoptualBrew Initiate (0) May 29, 2011 Florida


    Good luck with your plans, keep us posted!
     
  12. kudos

    kudos Initiate (0) Aug 16, 2013 Florida

    It's two things I think.

    1. They are going to price themselves out of the market soon enough. I shouldn't have to pay $20-$25 for a 750 bottle (granted these are usually pretty rare beers now but who knows in the future). $2.70+ for one bottle at ABC is stupid. Sooner or later it will be too costly to try any of these craft beers and I'll just stick to a few I know and love.

    2. There are way too many mediocre or even bad craft beers out there now. People are tired of getting burned and eventually (like posted above); sooner or later it will be too costly to try any of these craft beers and I'll just stick to a few I know and love.
     
  13. lakestclairgoose

    lakestclairgoose Initiate (0) Feb 10, 2008 Michigan

    really? if so why would anyone care to agressively seek this beer out and pay the premium for what you can find in 75 other IPA's........?????

    Pliny.. the beer that invented IPA and all other beers try to emulate...

    right...
     
  14. kudos

    kudos Initiate (0) Aug 16, 2013 Florida

    Yeah. The difference between a Jai Alai and a Racer 5 is night and day. Nothing alike as far as IPA goes.
     
  15. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    Good luck to Cavedave and the new venture! Keep us posted please.
     
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  16. Maltytasker

    Maltytasker Initiate (0) Oct 7, 2007 Virginia

    Went to the opening of a new brewery today here . Young Veterans Brewing Co. in Virginia Beach . Started by a couple of Army veterans . They have a 3.5 bbl system with a few 7bbl fermenters . Was real impressed with the Semper FI.P.A . Nice start and a good crowd . Will have to get back there soon .
     
  17. hoptualBrew

    hoptualBrew Initiate (0) May 29, 2011 Florida


    http://www.kickstarter.com/projects/1742917900/young-veterans-brewing-co?ref=live

    Knew this sounded familiar!
     
  18. Maltytasker

    Maltytasker Initiate (0) Oct 7, 2007 Virginia

    Thats the one . I think they're gonna do good .
     
  19. RobM77

    RobM77 Initiate (0) Feb 14, 2013 Illinois

    Donkeypunch is such a place that comes to mind...
     
  20. Reidrover

    Reidrover Grand Pooh-Bah (4,886) Jan 14, 2003 Oregon
    Society Pooh-Bah Trader

    I still think there is plenty of room for growth,even in a state like Oregon.
    Take my hometown Salem/Keizer combined 170,000 people until 2 years ago only McMenamins and a Ram.
    Now two growler fill places ( both 30+ taps) and 3 new brewpubs and more on the way.
    Been to them all..all doing great business.
    And there are more areas with good population that can be described as good beer deserts in this State can imagine there are many more in others.
     
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