Evil Twin Pricing?

Plenty of people don't. So many dusty six packs of hipster ale and Nomader weisse out there.

 

Is he serious?

It's not as though Evil Twin has a monopoly on the industry or as though there aren't thousands of other quality options.

Buy other beer.

 

I think it's safe to say you wouldn't find beers like Imperial Biscotti Break sitting on the shelf if it was $10-12 a bomber.

Same goes for Sculpin. How often do you hear people talking about the reason they don't buy Sculpin, isn't because its $15 a sixer, its because its 3 months old and buying it makes you the sucker.

 

Insanely overrated is an understatement.

 

I don't buy it because it is $15. There are other great IPAs cheaper.

 

The main reason i never had Evil Twin is the price.
Same goes for Mikkeller,though ive had a few

 

Some things are worth the price.

 

There are many affordable craft beers. If the more expensive beers aren't worth it to you don't buy it.

 

I do like a lot of evil twins beers and the price doesn't deter me from buying and trying them. That being said I probably would be more of a repeat buyer of certain ones if the price was a bit more in line with similar things.

 

a six pack of sculpin in central pa is $22. I've become accustomed to paying $3-$4 per can for various beer-evil twin etc. So anything for $15 sounds like a steal from my perspective. I understand where he is coming from and I agree that it is expensive but it always could worse. You just have to decide if its worth it and sometimes it is, sometimes it isnt.

 

The letter writer *made* it personal when he suggested that the guys at Evil Twin are "bad people" because of how they price a freaking luxury product. I have no issue whatsoever with them posting it to their Facebook page because as far as I'm concerned, if the writer had anything to be embarrassed by in his letter, he has only himself to blame. Perhaps posting it will make the next guy think twice before firing off a half-cocked email on an issue which doesn't concern him in the least.

It's absurd to me that someone else in the industry, of all people, is going to be the child whining about prices rather than acting like an adult and simply abstaining from the purchase of any product he feels is overpriced.

 

On the whole, Evil Twins beers are very good but not excellent and certainly not exceptional.

Simply put, their pricing does not correspond to their quality.

BTW, as someone who has purchased more than a few Evil Twin beers, I have the right to complain about the value (or lack thereof) that I have received for my money. So, please don't give me the "if you don't like it, then don't buy it" line - that's BS.

 

@LambicPentameter I am curious what makes Evil Twin a luxury product over all the other craft breweries in the US other than their price point?

I would also think that not contract brewing would be a factor in making a luxury product, but apparently not.

 

It has been a reoccurring theme on this site that beer is a luxury product. From the cheapest of the cheap to the rarest fruits aged in barrels.

 

I dont comment very often but jeppe is a world class guy. He's bought some wine from the liquor store I work at and I was the one dealing with his order. His beers can be put up against anyones. How can this guy even comment on his pricing when he works for a brewery no one has heard of? Once he makes a beer people activitly seek out then make a statement! All my support is for evil twin and jeppe. If you can't afford great beer then: get a better job, drink macro, or save your pennies Chris klien!!

 

i don't think the price matches the quality with evil twin either, but who the fuck is caution brewing?

looks like a transparent guerilla marketing attempt to me. lame.

open letter to anyone with the audacity to publish an open letter to evil twin about being overpriced,

it was boring as a forum thread too. all the best!

sincerely,

pa-"what will be THE NEXT HEADY TOPPER???"-hn

 

Did you read the letter? The idea that it should be considered customer feedback is hilarious. Here are some choice quotes:

"What I do not particularly care for is the disgusting, offensive, pompous, and entirely bu@lshit price point at which you set your beers."

"But you guys, oh I bet your team of sales assho*es could (try to) sell it for $20…am I right?!"

"Sadly, $15 per six pack implies that you very well might not be “good people,” as such a price for a 4% beer is highway-fucki&g-robbery."

"Another example of high pricing is Ballast Point, who seems to be riding the overhyped wave all the way to $14-15 six packs of their Sculpin IPA. And guess what?! It makes them look like total assho#es, and everyone knows it!"

"If you guys are too damn stupid to figure it out, comparing someone else's offensively overpriced thing to your offensively overpriced thing isn’t helping your already weak defense."

"You’re already one of the biggest jokes of the industry with your childish sibling bickering, so why not stop there, and treat everyone else in the world with some fucki*g respect?"​

And that's before we even get into the repeated insults he offers to their beer. This is beyond feedback on their pricing structure and, as I noted above, well into the realm of making it personal. The guy who wrote that letter is an asshole, and I'm not going to shed any tears about him being called out for being an asshole. I find his behavior far more indicative of what kind of person he is than Evil Twin's pricing is an indication of what kind of people they are.

There's nothing to "address" in his letter. Other than teaching a lesson about acting like a jackass to one of the more recognizable names in your industry. His letter is the equivalent of some developer in a tiny little IT company sending an insulting letter to Bill Gates about the price of Windows.

It's hardly BS. That type of message will speak to a business owner far more than a childish letter.

The trick is that sometimes, the majority isn't going agree with your personal notion of whether or not a product is "worth it", and so the price will continue to be charged, even though you may not want to pay it--which is completely fine, btw.

What @FatBoyGotSwagger said. Beer--at least craft beer--is considered a luxury product. Even the cheapest craft beers tend to be at a price point above your standard BMC light offerings. Contract brewing has nothing to do with it.

 

Got it. Thought you were referring to Evil Twin as a luxury product compared to other craft breweries. If you consider it a luxury product over BMC, then I am good with it.

 

I wouldn't say it's BS... it IS the most logical solution to the problem. If you don't agree with the cost of merchandise, then hit the seller where it hurts: their wallet.

You do, however, also have the right to complain in this case. It's a valid opinion worth discussing. Is the value there? I don't know. I've never picked up any Evil Twin, but I've been tempted to for some time. Still on the fence after reading this topic.

 

Can we stop the price talk? If price is an issue high end craft isn't for you. Stay fiscal, buy the value craft brands, and stop complaining. It's only going to get worse. (Better?)