Evil Twin Pricing?

The idea of "encouraging others to" essentially share your opinion on whether or not a beer (or any product, for that matter) is just as obnoxious as "encouraging" someone to like or dislike a beer that you like/dislike. But of course you have the right to do it. Encourage away.

People can read/see/evaluate a price for themselves. If they've had a given beer before, they can decide for themselves if the beer is worth the price. And if not, they can decide whether or not the chance to try the beer is worth the price.

Price sensitivity, just like taste in beer, is about personal preference. So exercise yours and let others exercise theirs. It seems simple enough.

 

I remember when session IPAs were called Pale Ales...

Why does one have to have 8 beers to enjoy something. I'd rather have 2 decent beers that I take my time, let come to proper temperatures that induce a change/enhancement in flavor and enjoy it than look for some watered down version of an IPA I can drink in quantity so I can feel like I felt before craft brew...

 

Problem is that this argument really doesn't mesh with basic human psychology. Any study on the purchasing habits of the lower class will tell you that.

If a beer, or any product, is being artificially inflated in price, that's immoral on the part of the company. It's not enough to say "just don't buy it and the price will come down". That puts the onus on the consumer, when it is the producer who has committed the first sin.

Not to sound too dramatic.

 

"Price sensitivity, just like taste in beer, is about personal preference. So exercise yours and let others exercise theirs. It seems simple enough"

Well said. This is a discussion, after all.

 

Too late.... on many occurrences there.

 

Where I live, Evil Twin is over priced horribly. The price does not correlate with their quality.

When I'm in NY those two numbers appear to match up a lot better, therefore I knock 'em back.

 

Classy.

 

I agree, that beer is top notch.

 

I think this is insane. I can go down the road and get Nomaderweisse for $12. I understand that's not the norm, but it works for me. Also I don't think their bombers are outrageous. They make some SOLID beers and charge $10-$12. Their 4pks are incredibly cheap too. $8.99 for 4 pints of Molotov Lite clocking at 8.5%. That's a hell of a deal to me. Plus you can look at Mikkellers pricing if you really want to throw a fit. I (personally) don't care about either's price point. It doesn't stop me from enjoying their brews. It is what it is. I would see more in a point with throwing a fit over Mikkellers sours going for $15 for a small bottle.

 

Founder's only IPAs in four packs are double trouble and devil dancer and they're double and triple IPAs respectively. Bad comparison.

Molotov lite is one of the very few reasonably priced beers that evil twin brews.

Do people actually complain about victory at sea's price? Pretty sure the vast majority of peoples' ire for BP is because of sculpin.

 

Their price puts them in the high end category. I you can't handle the price, Don't buy it or make more money.

 

Agree with this article. The thing is, there are enough folks out there who would buy ET's beers even if they were to double their pricing, so things aren't really going to change much unless consumers start to take a stand and leave their beers on the shelf once their prices get out of whack.

 

The first Molotov lite I had was pretty good. I bought a couple more subsequent batches and they were fucking terrible. Didn't even taste like the same beer so now I dont buy it.

I thought it had everything going for it; a delicious DIPA, $12 4 pack, 16oz cans. Too bad they can't keep it consistent.

 

This is ridiculous. It's not like we're talking about a company with a monopoly on drinking water. This is one particular brewer in a sea of similar, and in some cases much better, choices. As many others have said, craft beer is a luxury item, not a basic necessity. As such, I have absolutely no problem with any brewer deciding to charge what the market will bear. If Bell's suddenly jacked up prices across the board tomorrow, sure I'd be discouraged and a bit peeved, but I'd just buy something else. If enough consumers decided to pay the new price, then c'est la vie, we had a good run together.

The onus is always on the consumer, and that's where it should be because collectively that's where the power lies. An individual consumer may not be able to effect change, but if enough of them decide to reject the pricing scheme (or insert any other factor that may play into a buying decision, environmental record, working conditions, etc.), it will impact the bottom line. Clearly, ET sales are such that they're able to maintain their premium pricing. You want to complain about it, fine, have at it. To call them immoral, though, is a real stretch of that word.

Personally, I don't buy ET beers because I don't perceive them to be a good value. The price point is above my threshold for taking a chance on something I might not like. Maybe they'd be the best beers I've ever had, maybe I'd find them to be wretched, who knows? I learned long ago that price does not always translate into quality, so I have no qualms about walking right past items that are out of my comfort level.

 

To be fair, their recent move to put more of their beers in the 16oz/4pk at $10 could be seen as a price decrease. I remember the first time I had Falco it was $14 for 12oz/4pk. They now offer (that I've seen) 4 of their beers at this price point/packaging in NYC and if it's fresh, I think it's a more than fair price. All that said, I think both parties acted really immature and both look stupid in the end.

 

I love ET beers, and sure wish they were cheaper! For me, they are a splurge/special occasion beer.

 

I agree with some of the things he's saying, but think both parties handled this poorly.

 

If KIA decided to sell their vehicles for $200k, it would not make them high end. It would just make them a bad value.

 

Agreed, and then people wouldn't buy them and they'd fail.

Problem with beer is that beer nerds want to have access to every single beer that's out there, and if they can't for some reason they will cry. If Evil Twin is the Kia of the beer world, but being sold at Porsche prices, then people should show some restraint and not buy it. But beer geeks can't do that, so they complain instead.

 

When it comes to Evil Twin I stick with their stouts. Biscotti, Donut and the Jesus's are fantastic and aren't around a ton in my area so I don't mind shelling out the cash to pick them up when they are around. Tons of better IPAs out there for the money though.