Evil Twin Pricing?

Compared to $9.99 six packs of Sea Hag, everything is overpriced

 

I dont buy sculpin because its 15.99 a six pack plus Ct tax and deposit.

 

$15 for a sixer isn't that bad. If you're going to complain about that, then maybe this isn't the hobby for you.

 

I fully understand that. But I'm sure some pricing is based on brand recognition and pricing trends of a certain brand. See any restaurant/bar pricing of premium or rare beers. Ex- $29 for a bottle of FFF Permanent Funeral at Revolution in Chicago, or $40+ cantillons at Bardot, where less hyped beers on the menu are considerably more affordable.

And I did not order them, just saw them on the menu. But I was tempted to grab a growler to go for $64!!!

 

50% of craft beer is overpriced.
Generally speaking, pricing is inconsistent at best from a lot of breweries. The price point for some styles makes no sense at all to me. I see a lot Gose's and Berliner's out there now priced at the same price as a DIPA. Half of the malt went into making it and probably 5% of the hops, but the price is the same.

I think we are seeing the price tags on a lot of Berliner's and Gose's riding the coattails of the traditional barrel aged sour beers, even though they take 1/100 of the time and resources to make.

One more point, never cared for the whole "gypsy brewer" thing. I brew my own beer, so should these "brewers"

 

This is exactly how I feel about Evil Twin. I'll buy some of their beers once to try and review, but like you said, their pricing does keep me from being a repeat customer on their beers. That being said, Evil Twin's I Love You With My Stout, which I had this weekend, is tempting me to purchase again!

 

For me it's hard to beat FBS in the non-barrel aged coffee/chocolate sub-category of Double Stouts.

Imperial Biscotti Break doesn't touch FBS IMHO even with the ABV a few notches higher.

 

You're comparing two different styles and IMO FBS doesn't even come close to IBB.

 

Citra Slacker, Falco, Low Life, and Molotov Lite are $10 for a 4pk of pint cans, which isn't out of line with what most other breweries charge.

Lil B, Freudian Slip, Ryan & the Beaster Bunny, & I Love You With My Stout are $14 for a 4 pack. That works out to $6.41 for a bomber or $7.40 for a 750ml bottle of delicious, high abv beer, with the added benefit of not having to drink an entire fucking 750 of something in one sitting.

If the beer was the same price per ounce and packaged in a bomber it would be $3.79. Can you name a single bomber of equal quality for under $4?

The logic does work, and your post is a perfect example of how people become stupidly price-blind when it comes to bombers. No one bats an eye at a $10 bomber of imperial stout ($.45/oz), but for some reason $14 for a 4 pack of 12oz bottles ($.29/oz) is fucking criminally overpriced?

 

Amen.

 

The pricing is awful. Don't like that, don't buy it. That doesn't mean you can't complain about it on the internet either way. That's what the internet was invented for.

Evil Twin and Ballast Point both produce some awesome beers and I love the product. I don't buy either very often because of the price. There's too many great beers that are comparable and don't cost as much. I love Sculpin, but 14.99/6 is pretty hard to justify when I can get a 24 pack of fresh Lagnunitas IPA for $23. $8 more, four times the beer.

They can do what they want, and I'll do what I want and not buy their stuff very often. Would love to buy more, but that's just how it goes.

 

I accept that clearly we have different tastes.

That said, what makes FBS and IBB so different from one another? How many sub-styles should we have?

 

He lost me when he said heady was laughably over prices... when something sells out in a couple hours at every single distribution point you cant say it is over-priced.

 

$10 a 4 pack where? I don't live in the midwest. Try $14-17.50

 

Also I dont think the point is how much a beer costs to make. With the exception of aging, the ingredients of any conventional beer with similar ingredients probably cost fractions of what it sells for. Overhead, packaging, depreciation and interest... these all are more than the ingredients when you talk about beers that cost several dollars per can.

 

Heady is wholesaled at 10$ and then they get 12-15 depending on location, not exactly highway robbery.

 

too high, thats all i know

 

LOL...no, no it does not work. You clearly either did not read or did not understand my post, because you are arguing an entirely different point than the one I was making.

A $6 bomber is less than a $15 one, yes? How many $6 bombers of Evil Twin beer have you ever seen before? I personally, have not ever seen one for even double that. Sometimes people just don't want 72 ounces of beer, they only want 22 ounces. Sometimes it doesn't matter whether a better price per ounce deal can be had, because I only want to commit $6 to a certain beer and try it to see if I like it before buying an entire 6-pack. Particularly with a brewery like Evil Twin who is coming out with new stuff all the time.

Let me put this a different way - I know that I can go to Sam's Club and buy a huge ass thing of ketchup and it will be a lower price per volume than the ketchup I buy in the grocery store. But I don't do that because I don't want that much ketchup at one time.

 

Thats my point. How fast it sells out everywhere would indicate if anything it is under priced as demand exceeds supply. However, the length of time some (not all, certainly not IBB) ET beers sit on shelves may indicate the opposite.

 

Raw ingredients only account for 10% of the average cost of a beer. The idea that there should be an appreciable consumer price difference between two beers because one uses 25% of the raw ingredients of the other is flawed.

Think about it in the context of a $20 bomber. Of that price, $2 are raw ingredients. If the brewer passed on 100% of the raw ingredients savings (using 50% of the malt and 5% of the hops), you're still paying $18.50(ish). And on beers that are cheaper to start with, the cost savings is even less. A $10 bomber would be a difference of 75 cents.

And I think that also ignores the fact that sometimes brewers will take a smaller margin (in effect taking the extra cost of ingredients out of their own pocket) for beers in the interest of pricing it in a way that will ensure the beer sells. If you want brewers to pass every fluctuation in the cost of raw ingredients from beer to beer to the consumer, then you have to be prepared for it to go both ways.

Lastly, it's worth noting (since the original letter writer had the gall to suggest that Evil Twin is rolling in dough because of their retail prices), that on average, a brewer's margin on a bottle of beer is 8%. Meaning on those crazy $20 bombers, Evil Twin is probably pocketing about $1.60.