Interesting new experiment... Finnish microbreweries Tornion Panimo, Fat Lizard Brewing Co., Salama Brewing Company and Mallaskoski Brewery have started a cooperation project with two K-Citymarkets – Järvenpää and Turku West Centre – to share more information about their beers with consumers. In the project, the purpose of the project is to easily transmit beer information through the QR code With the new experiment, customers can familiarize themselves with the product information of the participating breweries' beers by scanning the QR code on the beverage shelves. Behind the code, digital content is opened, which tells about the ingredients, brewing methods, the brewery's history and background stories. In addition, there are videos, news and other accompanying content that can be easily shared via email – all information opens directly to your phone without downloading the apps. Special attention has been paid to accessibility: the solution also serves users with visual impairments, as the content can also be listened to in audio format. (excerpts translated from Finnish) https://juomaposti.fi/suomalaisten-pienpanimoiden-oluttieto-k-citymarket/
