Five myths about beer

Discussion in 'Beer Talk' started by jesskidden, May 29, 2017.

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  1. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    No, I agree that's the case today (stretching back to the 1970s and the Cosmo era) but that wouldn't have been common in the 1940s -1950s, and the Schlitz ad was probably in a "general interest" publication like LIFE, LOOK or SAT. EVENING POST rather than the LADIES HOME JOURNAL.

    There was some beer advertising aimed at women, often as the buyers (for their husbands) or servers of beer but also as consumers - couples drinking together, etc - [​IMG]

    Still, I'd say that most of the standard "pretty girl/women" ads then were meant to appeal primarily to men (especially when she's in a bathing suit).
     
    #41 jesskidden, May 31, 2017
  2. spicoli00

    spicoli00 Pooh-Bah (2,305) Jul 6, 2005 Indiana
    Pooh-Bah

    #42 spicoli00, May 31, 2017
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  3. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Yeah, I'd say they fall under:
    Based the text in the ads:
     
    #43 jesskidden, May 31, 2017
    Last edited: May 31, 2017
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  4. CommanderKeen

    CommanderKeen Initiate (0) May 16, 2017 Texas

    My mom maintains that this is the case and refuses to ever buy me or my father beer that is in the cooler. There are many outstanding beers that she has seen in her travels that I will never see since I'm stuck in Texas doing graduate school. She won't get them because "they'll go bad if they get warm".

    Oh, mom.
     
    #44 CommanderKeen, Jun 1, 2017
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  5. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    Those fake myths are hard to believe in!
     
    #45 rgordon, Jun 1, 2017
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  6. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    If they are fake, riddle me this.

    When I walk into certain retail establishments (those who sell mostly cases rather than bottle shops) why is it I have no difficulty finding advertising wall posters and standing cardboard figures that are all women, mostly showing lots of leg, a large bust, and lots of cleavage, but there are no posters and standing cardboard figures of beefcake men with their six pack abs?

    And why is it that as of last year roughly three times as many males as females are likely to be beer drinkers?

    https://www.brewersassociation.org/...raft-beer-lovers-millennials-women-hispanics/
     
    #46 drtth, Jun 1, 2017
  7. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Have you explained to her that the beer was cold while in the secondary before bottling, then got warm on the brewery's warehouse floor?

    Maybe you shouldn't, she won't buy any beer after that! :grinning:
     
    #47 steveh, Jun 1, 2017
  8. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    I was joshin', mostly in response to the WaPo quip.
     
    #48 rgordon, Jun 1, 2017
  9. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Ahhh, somehow I missed that the connection was to the WaPo quip. (I also didn't see the twinkle in your eye. :wink: )
     
    #49 drtth, Jun 1, 2017
  10. rgordon

    rgordon Pooh-Bah (2,701) Apr 26, 2012 North Carolina
    Pooh-Bah

    Emoticons destroy well concealed dry irony. Or so I tell myself!
     
    #50 rgordon, Jun 1, 2017
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