Founders CBS (2018)

Had a glass (delicious!) but I don't remember the price.

 

Multiple cases out at Total Wine in Burlington $26.99

 

I was having my car serviced today and wandered into the Hannaford's in Derry NH on route 28. They had quite a few bottle priced at 21.99. Not sure what the limit was but they happily sold me 4 (my limit for the year :-) ).

 

2018 release?

 

Yes. Your question scared me so I double checked a bottle, yeah 2018 with a riderless horse :-).

 

I'll answer my own question in case anyone else is interested. $11 for an 8oz pour. It was delicious and now I feel content not buying a $28 bottle.

 

Also at Hannaford in Bedford across from Outback. Also at Candia First Stoppe, 1 per $28.99

 

Wasn’t planning on getting a bottle this year but Whole Foods Nashua had it today while doing a routine shop. $22.99 was a decent price too.

 

I am not sure of price, because i passed and there was not a tag, but southington wine and spirits had a few cases this afternoon.

 

$29.99. Hard pass.

 

$22 at both Hannafords and Healthy Living in South Burlington vt. Hard pass but I’m sure it will hang around for a while like last year so might “sneak” one onto the grocery bill at some point

 

I saw it at Hannafords in Nashua NH last Wednesday and it was gone on Saturday. If I had never had it before I would have bought it or if it was in a 12 oz bottle.

I would imagine the distributors are sending it out based on volume of sales which is why you see it at super markets now. Its probably also why we see such a discrepancy in price. Places like Hannafords probably are getting it at a much lower price than smaller stores. They are treating this like they would something like Lizard of Koz or some random winter beer. Its bad for the brand since Founder's highest rated beer is now being commoditized. Its also bad for small stores since who is going to buy it at even $25 with a limit of 1 when you can just jump on it at the supermarket at much lower and buy as much as you want?

 

It was sold out when I was there on Sunday, but Whole Foods Ink Block had a space for it on the shelf at $25 a bottle, not bad for most of the most expensive parts of Boston.

 

I wish breweries would ditch the 22oz and 750ml to just 12oz bottles for stouts and 16oz cans for IPAs

 

29:99 at my local packie, no thanks!

 

Wegmans Chestnut Hill - no limit - $22.99

 

I don't know for sure, but an item like this supermarkets most likely get at the same price as everyone else. They're just able to operate at a much lower margin because most people spend $100-$200 each time they go to a grocery store and everyone has to eat. The margin difference becomes more noticeable when the specific item is more expensive (since it's percentage based).

Now items that are on sale or most 12 or bigger packs ARE usually bought on deep quantity discount by the supermarkets.

Founders sells it to them in the first place because the chains sell thousands of cases of All Day IPA and they ask for it. Hard to turn them down when they can just decide not to put All Day on sale for a whole year and Founders volume takes a big hit. I agree that I think it diminishes the brand, but I guess Founders doesn't care about that.

 

Have seen it at The Lazy Dog (Londonderry NH) and Craft Beer (Nashua) for $25 +/- $1... Honestly, though I enjoyed the 1 bottle I had last FEB, I prefer Founder's Better Half for $18 for 48oz myself...

Prosit!!

 

Absolutely. And for me it goes beyond which beer is better. Value and economics has to feature.

A 750ml big pricey beer, even if it's a 100 BA rating, just isn't as attractive as a $15 4 pack at a 98, that I can enjoy by myself or toss a bottle to a mate or two.

CBS at $25+ Is destined to sit on a shelf for me.

Extending my post and putting this I to context for folks who are $$$ conscious, yesterday I popped by total wine Everett. Saw some bloke grab two bottles of CBS at $26 apiece. $52 for two beers.

In my hands I found a 12 pack of SN Celebration and a bottle of Epic Big Bad Baptist. $25.

Just can't be justifying that price

 

I got one this eveining, 5th Avenue Liquors in Framingham. $28.99 (don't tell my wife...) I have a couple other places I theoretically could get more but... I'll pass. Just the one bottle for me.
5th Ave did have a bunch more on the shelf, if anyone is interested.