Founders Contract Brewing All Day IPA

Discussion in 'Beer News & Releases' started by jvgoor3786, Dec 5, 2018 at 1:36 AM.

  1. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    I've already gotten into a discussion with my brothers about Founders turning into Sierra Nevada.

    https://www.goodbeerhunting.com/sig...mahou-invested-brewery-to-produce-all-day-ipa

    Founders Brewing announced this week plans to start contract brewing its flagship All Day IPA outside its home of Grand Rapids, finding a partner with Colorado’s Avery Brewing. Production will begin in 2019, according to an announcement posted on Founders’ company blog, with the goal of shipping All Day to West Coast markets to offer “the freshest product possible.”
     
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  2. Hoos78

    Hoos78 Aspirant (214) Mar 3, 2015 Ohio

    Just curious what this part of your post means?
     
  3. nc41

    nc41 Poo-Bah (1,630) Sep 25, 2008 North Carolina
    Trader

    All Day sucks, doesn't matter where they brew it.
     
  4. elohim

    elohim Initiate (183) Dec 4, 2010 Georgia
    Trader

    I'll take that a step further, I've never had a session IPA that was better than mediocre from any brewery. Different strokes for different folks maybe the style just isn't for me.

    I assume he means that some Sierra Nevada is brewed in North Carolina rather than California now
     
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  5. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    Great question. My brother argues that as companies get bigger they get worse in quality. His words: They will become a brewery that used to be good.

    We also discussed greed and money as motivation, but I think that's a different topic all together.
     
  6. nc41

    nc41 Poo-Bah (1,630) Sep 25, 2008 North Carolina
    Trader

    SN makes great beers at a great price, but they do make great beers. Most Brewers would love to be SN kinda good.
     
  7. MNAle

    MNAle Meyvn (1,029) Sep 6, 2011 Minnesota

    Your brother is full of it.
     
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  8. Lahey

    Lahey Disciple (385) Nov 12, 2016 Michigan

    They're already not hip like they used to be. I think they're embracing that and just becoming what they're supposed to from here, a mass producer of good beer. It's hard to shrink from where they're at and become the mysterious cool kid in the brewing scene again. Michigan is inundated with up and coming breweries, so founders is spreading it's wings and getting it's sales elsewhere.

    I don't think it'll make quality worse, but there will be risk of becoming boring to people in other markets after the initial wave of sales. At least they didn't invest in a new brewery, at least until they see the result of this venture.
     
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  9. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    I know. We had a civilized discussion about it and came to an understanding of each other's position. We've found a middle ground on many things and left the discussion still friends. You know, like most everyone does now adays.
     
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  10. Hoos78

    Hoos78 Aspirant (214) Mar 3, 2015 Ohio

    If every brewery could aspire to operate like Sierra Nevada it would be a good thing.

    From the way it was phrased, it sounded like invoking Sierra Nevada was a pejorative. Which I think is ludicrous.
     
  11. GetMeAnIPA

    GetMeAnIPA Zealot (541) Mar 28, 2009 California

    Hard not to derail the thread with a comment that infers that Sierra Nevada has declined in quality and is greedy. SN is such a huge part of the Chico community and an ambassador for it. They give back all the time from natural energy to brewing beers like Resilience IPA where they are donating all the sales to the Camp Fire Relief Fund.

    The concept that bigger is less quality is just stupid. Sierra Nevada has so many resources to increase quality like the great bottling line to minimize oxygen at bottling. Unless a brewery like Green Flash starts cutting corners to increase profits larger breweries like SN only get better because they have more resources.
     
  12. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    He was only stating SN's quality has dropped as they grew, in his opinion. He backtracked his comments on greed as I pointed out some faults in his statements.
     
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  13. GetMeAnIPA

    GetMeAnIPA Zealot (541) Mar 28, 2009 California

    I might get a little defensive as a SN fanboy. Cheers.
     
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  14. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    No worries, man. I'm a huge Founders homer as a Grand Rapids native. I feel like I derailed my own thread. :rofl:

    Really wondering if people think Founders made a good decision or if quality will suffer.
     
  15. nc41

    nc41 Poo-Bah (1,630) Sep 25, 2008 North Carolina
    Trader

    Lol, I'm drinking a Celebration right now. Thick, thick creamy head, nicely hoppy, I don't get any spice, but this is a super easy drinking beer. 10/10 bottling.
     
  16. FBarber

    FBarber Poo-Bah (2,448) Mar 5, 2016 Illinois
    Premium Trader

    I mean Avery is a pretty competent brewery ... I find it curious that they are looking to contract brew though. Kind of interesting
     
  17. Blogjackets

    Blogjackets Initiate (86) Nov 22, 2017 Ohio

    I’ll wait and see, but I don’t see a downside as Avery, a fine company that makes some good beers, gets some business thrown its way and Founders gets its beer made without selling its soul for in the form of distribution rights. Distribution is a major issue and this deal looks like a good one for all involved.

    Breakfast White Rascal Stout anyone? Cheers!
     
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  18. bigstar87

    bigstar87 Initiate (40) Oct 5, 2018 Wisconsin

    I think it tastes like pure hop water. I need my ipa/ pale ales to have some malt backbone. I do see the point in making lower abv beers though, but for only 0.5% or so more abv, I'd rather drink SNPA, Moon Man, Daisycutter.
     
  19. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    All Day is a staple in my cooler at the pool in the summer along with PC Pils.
     
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  20. Hoos78

    Hoos78 Aspirant (214) Mar 3, 2015 Ohio

    We can bemoan All-Day all we want, but they sell a sh!? ton of it. It’s their “lights on” beer.

    I wonder if the arrangement with Avery will be long term, or if they will eventually open their own facility out west? These things always lead to accusations of quality inconsistencies...whether they are actual or just perceived is anyone’s guess.

    Founders does a lot right in my book, they are pretty ubiquitous so there there are several of their beers that I’m not crazy about, but IMHO, their quality is pretty damn high.
     
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  21. DEdesings57

    DEdesings57 Devotee (450) Aug 26, 2012 New Jersey
    Trader

    Hell Yes, sorry to excited. I meant I totally agree :wink:.
     
  22. nc41

    nc41 Poo-Bah (1,630) Sep 25, 2008 North Carolina
    Trader

    I agree, or just drink a few less. The All Day is bullshit.
     
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  23. Lahey

    Lahey Disciple (385) Nov 12, 2016 Michigan

    All day isn't a favorite, but I have no problem drinking it if it's the only craft available where I'm at. Their other rotating ipas are all pretty solid too. Azacca is one that I like a bit. What they lost in hipness they've gained in availability and consistency. Hopefully they keep that up with any expansion.
     
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  24. zid

    zid Savant (915) Feb 15, 2010 New York

    It feels like people are forgetting that Mahou San Miguel owns 30% of these two companies. Based on production demands, this shift is par for the course.
     
  25. Hoppedelic

    Hoppedelic Devotee (422) Dec 6, 2010 California
    Premium Trader

    I’m not a huge fan of Celebration but it tastes exactly the same as it did the first time I had it 20 years ago. Sierra Nevada has grown tremendously since then but their quality and consistency has not declined.
     
  26. dennis3951

    dennis3951 Champion (834) Mar 6, 2008 New Jersey

    As if building a 2ond brewery 3,000 miles away is the same as having your beer contract brewed.
     
  27. hopfenunmaltz

    hopfenunmaltz Meyvn (1,385) Jun 8, 2005 Michigan

    It is interesting that Founders needs more capacity, as they made a little less than 500k barrels last year in a 900k plus brewery. Have they grown that fast, or are shipping costs and issue, or does putting more product in Avery help that bottom line?
     
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  28. hopfenunmaltz

    hopfenunmaltz Meyvn (1,385) Jun 8, 2005 Michigan

    Both locations are owned by Ken Grossman. They take great care in the quality from both breweries, and matching flavors.
     
  29. dennis3951

    dennis3951 Champion (834) Mar 6, 2008 New Jersey

    explain
     
  30. jesskidden

    jesskidden Meyvn (1,343) Aug 10, 2005 New Jersey

    According to the Brewbound interview with FBC's CEO Mike Stevens (mentioned in the GBH article), in discussing their desire for an east coast facility:
    So, I guess the answer is "A bit of all of the Above".:grin:

    Not quite sure what that means, but Founders is already distributed in CO (primarily through MC houses by the looks of those names). Typically, the Avery contract-brewed Founders will be also:
     
  31. MostlyNorwegian

    MostlyNorwegian Devotee (498) Feb 5, 2013 Illinois

    Except for the part where Sierra Nevada is wholly independent, and Avery and Founders are both partially owned by Mahou-San Miguel, so this is actually a very smart business move to use tank real estate in Colorado to handle Founders West Coast distribution needs, and a hell of a lot cheaper to use existing facilities than to do all of the work necessary for SN to create their Asheville destination and brewing facility.
     
  32. MostlyNorwegian

    MostlyNorwegian Devotee (498) Feb 5, 2013 Illinois

    Really?
     
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  33. moshea

    moshea Devotee (462) Jul 16, 2007 Michigan

    sez you
     
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  34. FBarber

    FBarber Poo-Bah (2,448) Mar 5, 2016 Illinois
    Premium Trader

    I was not forgetting :stuck_out_tongue: ... I didn't know that they were both owned by MSM :scream: ... but I don't really know much about Avery. Thanks for that clarification - it does make total sense now.
     
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  35. Ahonky

    Ahonky Initiate (131) Feb 13, 2018 New York

    It's actually quite good if you're seeking an American IPA below 5%. It may not be pointing its dick at Vermont, but one mustn't see this as a fault, but rather integrity. Plus, at $1.00 a can, you really can't bitch
     
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  36. BiddzzBA

    BiddzzBA Initiate (26) Jan 26, 2018 North Carolina
    Trader

    Been true from what I have seen.
     
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  37. moshea

    moshea Devotee (462) Jul 16, 2007 Michigan

    350,000 BBLs of of Founders 580,000 barrels are All Day.
     
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  38. jvgoor3786

    jvgoor3786 Meyvn (1,484) May 28, 2015 Arkansas
    Premium Trader

    Sometimes yes, sometimes no.
     
  39. BayAreaJoe

    BayAreaJoe Zealot (599) Nov 23, 2017 California
    Trader

    For real, asking a question about Founders by throwing Sierra Nevada under a bus. Pretty much tossed his brother down there too.
     
  40. Justonemore91

    Justonemore91 Initiate (33) Nov 24, 2018 New York

    Grateful that I can get a stovepipes of all day for less than $2.00 to crush at summer bbq's
     
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