Founders relabels Breakfast Stout

Thanks @gibgink. It's totally silly. The good news is that my pretty mug is here to stay!

 

Is this label only in certain states or will it be the new label everywhere?

 

Found this as well:

http://www.BrewReviewCrew.com/founders-label/

 

Good I like the old label too much.

 

Seems fishy that nothing has popped up regarding Michigan. Wouldn't be surprised if this is just a limited edition thing they're doing to poke fun at all the drama surrounding the label over the last year.

 

FBS is one of my all time fave brews. They could put Elmer Fudd in a to to on the label. Wouldn't matter to me.

 

It's pretty clear the change was made to avoid any future problems. But they could have done the same thing by putting a beard on the baby. If the f'in beer wasn't so good, I'd boycott - just for GPs [not really.] And now that I've taken my bottles back for the nickels, ISO: empty old Founders Breakfast Stout bottles.

 

I can at least attest that the beer wasn't allowed to be sold in Sweden because you're not allowed to associate children with alcohol. Pirate Bomb label was also censured, because of the weapons.

 

I imagine that corporate security escorted the baby out of the building upon his firing.

 

Iconic or not that baby creeped me out. I won't miss it. I must be un-Amurican because I find Rockwell's work to be more than a little offputting

 

I think part of the 30% share sold to San Miguel included Founders backbone.

Not their funny bone, though.

 

Love the way they handled it, pissed that they had to. Freaking cry babies (can I say that?)

 

If you're going to be buying beer for an infant, you're a complete idiot, and should not be having kids in the first place.

 

I actually like it more. The baby was iconic, but the beer itself is what makes the label iconic. This new label is less cluttered, and yes, poking fun at the situation. Very Lagunitas-esque. I like.

 

As someone who lives in MI, what changed making the label verboten?

 

Yes apparently a cherub like child, Rockwell-esque indeed has passed on into time to be replaced by a skid mark...heavy symbolism ...
I like the label, innocence has left the building thanks to the small minded...really? What's next an uproar over beers brewed by monasteries?? SMH...

 

Live Free or Die? Right?

 

0.5/5 rDev -96.1%
look:0.05 | smell: 0.05 | taste: 0.5 | feel: 0.05 | overall: 0.5

2015 edition. Poured from 12oz bottle into a room-temperature, non-BPA zippy cup.

Appearance: Label is bizarre. Seems to be an empty, gaping hole where the picture of a baby should go. I'd settle for even a toddler. The contents still LOOK like a stout, though, but it's just so hard to tell without a picture of a baby for visual verification.

Aroma: Something smells funny here. I get hints of cocoa, coffee and molasses but there is NO discernible scent of baby powder or even the faintest whiff of baby wipe.

Flavour: Taste is so very bittersweet. How the hell am I expected to enjoy this beer without a baby to look at?

Mouthfeel: Feels wrong. So wrong. Next thing you know, they'll be removing pictures of children from whiskey bottles, boxes of shotgun shells and strip club billboards, too. I want my baby back, baby back, baby back beer!

Overall: I've never heard of a world-class beer that doesn't have a baby on the bottle so I highly doubt this beer is going to last very long on the market. (1,073 characters)

NotNormalRockwell, October 15, 2015 at 02:55 PM Retort

 

people suck! I'm offended by people who are offended!