Gordon Biersch Rolls Out Limited Edition 750ml "Big Beer" Program For 2012

Discussion in 'Beer Releases' started by Jason, Feb 28, 2012.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    San Jose, CA (February 2012) - Dan Gordon, co-founder of Gordon Biersch Brewery announced today the launch of the company’s limited edition, 750 ml. “big bottle” program for 2012. A series of rare, specialty brews with a limited production of 4,000 cases or less will be released throughout the year with Imperial Pilsner Brau (IPB) leading the charge. The brews are expected to appeal to the modern beer connoisseur as well as wine drinkers seeking a new, alternative beverage option.

    “This is a beer unlike any other made before,” says Gordon. “We designed the IPB to pique the curiosity of the IPA drinker, and we hope to capture their palate preference with the unique, authentic flavor that is completely its own. This concept is all about innovation and beer creativity.”

    Gordon Biersch Brewing Company imported 750ml. bottles from Germany as they do not exist in the United States. The brewing process takes place at the San Jose brewery and is topped off by hand with the addition of historic German swing-top enclosure, which dates back to the late 1800s.

    Available in May, IPB is an intensely-hopped, bold Pilsner that emphasizes the noble hops from central Europe: Hallertau, Tettnang, Spalt and Saaz. Brewed in accordance with the Germany Purity Law of 1516, it is naturally carbonated and unfiltered. IPB is 6.5% alcohol and 50 IBU.

    The 750ml bottles will retail for approximately $8.99 at specialty grocers and liquor stores, as well as restaurants and bars in 17 United States markets including California, Nevada, Arizona, New Mexico, Texas, Oklahoma, Kansas, Louisiana, Alabama, Georgia, Florida, North Carolina, Virginia, Ohio, Washington DC, Maryland, and Hawaii. For more information on IPB and its availability, please visit http://www.gordonbiersch.com/brewery/limited_releases/imperial_pilsnerbrau.html.

    About Gordon Biersch Brewing Company: Gordon Biersch is an American leader and trendsetter in the beer industry, purveying authentic German-style beers. Dan Gordon and Dean Biersch co-founded Gordon Biersch Brewing Company in 1988 with the goal of producing the most authentic German-style lagers outside of Germany. Soon to follow was a state-of-the-art brewing and bottling facility in San Jose, California in order to begin bottling and distributing its famed lagers. Today, Gordon Biersch Brewing Company is a brewery and restaurant industry leader with 21 years of experience. The microbrew trend continues to grow, and the company is actively expanding its distribution nationwide. Since 1998, Gordon Biersch Brewing Company has more than doubled its production, increasing its capacity to 3.1 million gallons of beer annually, making Gordon Biersch Brewing Company the largest brewery in the San Francisco Bay Area. For more information, visit http://www.gordonbiersch.com.

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    #1 Jason, Feb 28, 2012
  2. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    I've had an Imperial Pils of theirs here in AZ and it was very good, so my hopes are high for this one. I love German styles and miss the old days when they stubbornly did only German lagers.

    Thanks for the info.
     
    #2 yemenmocha, Feb 28, 2012
  3. BassBone

    BassBone Initiate (0) Jul 14, 2005 California

    750mL bottles don't exist in the US?
     
    #3 BassBone, Feb 28, 2012
  4. cpinto6

    cpinto6 Initiate (0) Feb 25, 2010 Georgia

    Maybe they don't but I find it highly unlikely that no one has stepped up to fill the demand for them here. Maybe they just mean demand has outstriped supply and they can't get any domestically.
     
    #4 cpinto6, Feb 28, 2012
  5. colforbin73

    colforbin73 Initiate (0) Mar 30, 2010 California

    i had the same thought -- but then i re-read it as the SWING TOP part being the key thing.

    there are way more people who still listen to cassette tapes than there are breweries who want to bottle beer in swing top bottles YET the auto industry makes cars with cd players and satellite radio capability and ipod jacks, not cassette decks.

    you WOULD think there would be someone who would want the contract enough to retool and produce the item. but if companies are still producing them abroad, they are just gonna kill any american company on costs. pure speculation here..... i am not that surprised though.
     
    #5 colforbin73, Feb 28, 2012
  6. DrDoitchbig

    DrDoitchbig Initiate (0) Jun 6, 2009 Michigan

    These guys are innovators. Who would have ever thought of brewing an imperial pilsner?

    http://beeradvocate.com/beer/style/164
     
    #6 DrDoitchbig, Feb 28, 2012
  7. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    This is what happens when you have PR people that are clueless about the market.
     
    #7 Jason, Feb 28, 2012
  8. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Other US brewers have used 750ml swing top bottles before, not sure where they sourced them from but this is typical PR jabber when words like "innovation" or talk of special packaging are put 1st rather than the beer on its own.
     
    #8 Jason, Feb 28, 2012
  9. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    Grand Teton has used swing top bottles for awhile now. I have some Sheep Eater in my closet right now with that large bottle format witht op.
     
    #9 yemenmocha, Feb 28, 2012
  10. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    Kind of like the Rayon Vert PR? :wink:
     
    #10 UCLABrewN84, Feb 28, 2012
  11. afrokaze

    afrokaze Pooh-Bah (1,974) Jun 12, 2009 Oregon
    Pooh-Bah Trader

    Except Rayon Vert was excellent; this one I have my doubts about but I'll stop by the brewery and give it a shot.
     
    #11 afrokaze, Feb 28, 2012
    tronto likes this.
  12. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

    $9 is a pretty steep price for a domestic 6.5% abv beer that hasn't seen a barrel or bugs.
     
    #12 emannths, Feb 28, 2012
  13. DoubleJ

    DoubleJ Grand Pooh-Bah (4,516) Oct 13, 2007 Wisconsin
    Pooh-Bah Trader

    Thanks, but I'd rather see their Hefewiezen or Dunkleweizen in 6-packs again.
     
    #13 DoubleJ, Feb 29, 2012
  14. crossovert

    crossovert Initiate (0) Mar 29, 2009 Illinois

    i just jizzed my pants in utter anticipation, an imperial pilsener? NO WAY!!!
     
    #14 crossovert, Feb 29, 2012
  15. AnchorBaby

    AnchorBaby Initiate (0) Oct 12, 2010 California

    Pissed would have been OK. Jizzed is over the top. Take it back.
     
    #15 AnchorBaby, Feb 29, 2012
  16. FosterJM

    FosterJM Initiate (0) Nov 16, 2009 California

    Ill keep an eye out. My Antonia and Collaboration 1 from Blvd were quite good. I like the style actually.

    Cheers!
     
    #16 FosterJM, Mar 2, 2012
  17. luwak

    luwak Initiate (0) Mar 2, 2010 Arizona

    Not a fan of the particular style or the clueless marketing efforts but I am glad to see GB trying something different....
     
    #17 luwak, Mar 20, 2012
  18. Blueribbon666

    Blueribbon666 Pooh-Bah (1,669) Jul 4, 2008 Ohio
    Pooh-Bah

    Of the craft beer chain type restaurants that I have been to, I like the styles that Gordon's puts out better than most which are usually just ok, but nothing special. I did have a couple of laughs via "This is a beer unlike any other made before" and the use of "trendsetters," perhaps when it comes to reproducing the German styles but honestly trendsetters are few and far between and the real ones don't need to announce it, their customers do it for them.
     
    #18 Blueribbon666, Mar 24, 2012
  19. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    4,000 cases doesn't seem like a lot. Guess this is another beer I'm destined to miss.
     
    #19 Hanzo, Mar 26, 2012
  20. afrokaze

    afrokaze Pooh-Bah (1,974) Jun 12, 2009 Oregon
    Pooh-Bah Trader

    I live about 5 miles away from the brewery and still haven't seen this anywhere...
     
    #20 afrokaze, Mar 26, 2012
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