Great Britain got a question for you guys

Discussion in 'Europe' started by Dark-dude, Sep 2, 2013.

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  1. Dark-dude

    Dark-dude Initiate (0) Sep 2, 2013

    I've been thinking of starting a business. A shop that sells real ales and craft beers and lagers from all over the world, with some of the rarer spirits. However it will mostly be concentrated on Real Ale.

    my question is. can it work and is it profitable anymore?

    Ive been looking all over the net, and i seem to find conflicting information. If i find any relevant at all.

    i am looking at setting it up in Preston in the north of England. I have looked at the wholesalers and the prices in the super markets at what i could sell them for, and it does like you just couldn't compete.

    any help on this before i go to the job centre tomorrow to put my idea forward and look silly :stuck_out_tongue: or go through the long winded licensing court system thing. cheers
  2. reprob8

    reprob8 Initiate (94) May 22, 2008 United Kingdom (England)

    do your research, what's the local beer scene like? What competition is there? Location is important if you plan to sell real ale to take away. Have you spoken to local micro brewers to pitch your idea to them?
  3. Kirk

    Kirk Initiate (0) May 16, 2005 United Kingdom (England)
    Beer Trader

    Really need to do you research...

    Any other local shops?
    Product Lines

    List goes on!

    I wouldn't pitch this unless you have everything sorted, so if anyone asks you a question you don't look knowledgeable

    Can it be profitable? yeah sure it can but there are so many variants to being profitable
  4. EmperorBevis

    EmperorBevis Poo-Bah (3,308) Sep 25, 2011 United Kingdom (England)

    Pretty much covered but the main two points I'll reiterate
    location and connection.

    Find a place where the market has untapped potential
    Are you going to get fellows ale lovers or are people going to be stropping out muttering
    "no fosters, no stella....."

    Plus I think you need to have a good working relationship with at least own head brewer/brewery owner.
  5. CwrwAmByth

    CwrwAmByth Poo-Bah (1,721) Jan 24, 2011 United Kingdom (England)

    I've never been that far north. Where is this Pres-ton you refer to?
  6. Slam_Dunkels

    Slam_Dunkels Initiate (0) Aug 8, 2013 United Kingdom (England)

    Speak to owners of other shops, the owner of Favourite beers in Cheltenham went all around the country visiting shops and speaking to the owners, he said most were happy to help and that it was invaluable.

    The key with pricing and competing with supermarkets is that you don't, you can't compete with the supermarkets on price and so you need to offer something else: range, expertise and friendliness, a point of difference is key.
    Try to deal direct with brewers as much as possible.

    From what I know about the business I would personally not bother, a lot of work and not much gain.
  7. Zimbo

    Zimbo Initiate (0) Aug 7, 2010 United Kingdom (Scotland)

    Don't forget-location, location, location.
    EmperorBevis likes this.
  8. rgordon

    rgordon Crusader (712) Apr 26, 2012 North Carolina

    Don't really know Preston, but demographics is always the key- people say location- but near a university, upwardly mobile young folks, established 30 and 40 year olds with disposable income, and foot traffic if possible. A unique offering, friendly hands on service, special events, and a tie-in or two with some local brewers always is always a plus. Check out Bruisin' Ales in Asheville, N.C. for a very successful and eccentric retailer. Lovely business in not so big a town.
  9. jazzyjeff13

    jazzyjeff13 Poo-Bah (2,992) Nov 6, 2010 United Kingdom (England)

    I think all the important points have been touched on above, but the most important is knowing whether there is a market for what you want to sell in the location you want to sell.....

    The set-up of the business could also affect its success. The specialist bottle shop that I frequent most often is also a bar. I think they do a healthy trade (city-centre location, tourists etc.) but the bar gives them an alternative revenue stream. In addition, the shop/bar remains open until midnight every single day so they are able to make the most of extended trading time. I wonder how many people go in for a pint and then grab a bottle or two on the way out.....
  10. EmperorBevis

    EmperorBevis Poo-Bah (3,308) Sep 25, 2011 United Kingdom (England)

    Three B's brewery might be a good place to get alongside
    microbrewer and run an inn as a brewery tap
    good tasty brews and about ten miles out of Preston in Blackburn
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