Great Notion

Discussion in 'Northwest' started by maltmaster420, Jan 22, 2016.

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  1. derftron

    derftron Pooh-Bah (1,663) Feb 8, 2012 Oregon
    Pooh-Bah


    not going to dive into Beer economics, but as usual it all comes down to competition. For the time being, GN is the only place where you can regularly get this style of beer that is clearly popular. As everyone has noticed, a lot of other breweries are now trying their hand at this style and as more and more get better at it and it becomes more widely available, GN will have to review their pricing model.

    that said, the one brewery in the state that is on their heels would be Block 15 and they have no problem charging a premium for their 4-packs of Story of the Ghost or Dab Lab Juice Joint ($15 i think?)

    I have a hard time thinking GN will impact the overall beer market as there is too much competition out there for places to hike prices up on standard IPAs/Porters/Lagers etc. etc. and with the insane margins that already exist for production vs cost for a pint of beer, there is no reason for any brewery to mess with their customer base
     
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  2. distantmantra

    distantmantra Pooh-Bah (2,954) May 23, 2011 Washington
    Pooh-Bah Trader

    Kinda crazy to me that GN is the only place that is doing hazy IPAs on the regular in Portland. In Seattle we've got multiple breweries (Skookum, Structures, Fremont, Reubens) putting these out on a consistent basis.
     
  3. derftron

    derftron Pooh-Bah (1,663) Feb 8, 2012 Oregon
    Pooh-Bah

    we have a lot of breweries that are doing them consistently, but GN is the only place that ALWAYS has at least 3-4 on tap no matter when you go. Also, other than Block 15, they are putting out the best product for this style IMO
     
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  4. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    The stuff I've had from Block 15 is really, really good. Just my opinion, but with very few exceptions (the NWIPA collaboration and the Orange creamsicle), Block 15's versions have generally been superior to everything I've had from GN. I can't speak to their can prices, but the draft prices have been in line with what they generally seem to charge for their beers that aren't BA or sours. Was at Tin Bucket the other day, and I think the price for a pint of Galactic hop shop was $5. As I'm sure you know, that's considerably less than what GN charges for their IPA's and DIPA's.
     
  5. LockeNess33

    LockeNess33 Initiate (0) Feb 2, 2016 Oregon

    Charging $5.00 for 16 oz vs $5.00 for 13 oz isn't too much of a difference. Certainly not what I would call 'considerably less'. The crowler pricing is another story.
     
  6. honkduh

    honkduh Initiate (0) Jun 2, 2011 Oregon

    Most of their beers are $5.00 for a 10oz. Juice Junior is one of the few that's a 13oz pour.
     
  7. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    Well, in rough numbers, it's 1/5 (20%) less product for the same price. Depends on ones definition of "considerable".
     
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  8. LockeNess33

    LockeNess33 Initiate (0) Feb 2, 2016 Oregon

    Juice Junior and Ripe are the only two IPAs they have on tap currently. Both are $5.00 for a 13 oz pour. Most of their IPAs follow this pricing, from my experience. For comparison, Block 15 does 14 oz pours of Sticky Hands for $5.00.

    Totally agree ... just tossing out my opinion. For me, their draft prices seem to be just about in line with most other places of similar quality. It's the crowler pricing that seems off to me ... which I believe was what most of the discussion was surrounding earlier in this thread if I remember correctly.
     
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  9. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    Beat me to it. :slight_smile:

    I guess I forgot about the Juice Junior, because every time I've been at GN, the only serving I've seen (other than the tasters) for the IPA's and DIPA's, is the 10 ounce serving.

    (I could swear that both the Over ripe and Guava came in 10 ounce glasses, and I thought the price I paid was $6 a glass. However, I was there with my wife, and wasn't really focusing on the beer size or prices that much.).
     
    #669 John_M, Feb 9, 2017
    Last edited: Feb 9, 2017
  10. NedStarkravingmad

    NedStarkravingmad Initiate (0) Apr 26, 2015 Washington

    I don't believe that their draft pricing is out of line compared to other breweries/beer bars in general, but I'll be curious to see where the 4-packs land. If they're in the $14-17 range (maybe $18 for bigger brews) that would seem to be in line to me.


    Side note- the draft selections at an airport hotel bar in Phoenix are awful.
     
  11. sharpski

    sharpski Grand Pooh-Bah (3,100) Oct 11, 2010 Oregon
    BA4LYFE Society Pooh-Bah Trader

    What new force will put NW beer pricing on a different trajectory so that it "catches up" with the national average (or whatever metric we're comparing)? Our craft brewing industry is 30+ years old; if it was already on a trajectory to close any regional gap, we'd have noticed it by now, so it would have to be something recent and structurally different.

    I think a trend like premium-priced cans/draft of short shelf-life IPAs at relatively few breweries does not predict a swing in the region's general beer pricing, nor do I see any other current trend large enough to do so. Our breweries have a pretty long history of opening and operating profitably at the current pricing structure, so I don't see any reason to consider inevitable a big price increase relative to other cities/states/regions.
     
  12. ElijahSF

    ElijahSF Initiate (0) Aug 30, 2013 California

    Okay, it will never happen.
     
  13. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    Your observation is much more thoughtful than mine. Personally, I took his comment to simply reflect a general cynical attitude. Prices tend to gradually increase over time anyway, so what difference does it make if they go up a bit more quickly due to GN pricing? Their beer is fantastic, which is the main thing, so what's a little thing like somewhat elevated pricing. At least that's how I took his comments.

    Given his response to your post, I tend to think my impression might be the more accurate one. :slight_smile:
     
  14. ElijahSF

    ElijahSF Initiate (0) Aug 30, 2013 California

    From what I've read and seen in other threads on BA some breweries other than GN are already approaching the same price per can as the rest of the country. The lines are too.
     
  15. shelby415

    shelby415 Pooh-Bah (2,098) Oct 10, 2011 Oregon
    Pooh-Bah Trader

    I agree with you completely. In fact, I was going to end my post by asking if anyone had a good local example of a specific - rather than gradual - pricing decision that they felt changed the market in a discernible way.
     
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  16. sharpski

    sharpski Grand Pooh-Bah (3,100) Oct 11, 2010 Oregon
    BA4LYFE Society Pooh-Bah Trader

    I think you're right.

    I get pretty jazzed by the intersection of economics and beer, so I was hoping it would lead to some new-to-me data or insight. I'm no expert but I like to think I pay attention to what's going on around me, so while I couldn't think of a rational argument in support of his theory, I was hoping he had one and would elaborate.
     
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  17. SeaAle

    SeaAle Maven (1,381) Jun 24, 2012 Oregon

  18. drone

    drone Savant (1,224) Jun 17, 2013 Oregon
    Trader

    That headline alone is going to trigger 75% of this forum.
     
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  19. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader


    WW is in the business of selling newspapers, so I wasn't hugely surprised when I read the article headline. My take was that they're just trying to create a bit of controversy and discussion with that kind of hype. Shrug. Just speaking for myself, I really didn't take anything from it.

    On a more practical level, I hear they're releasing a marshmallow stout and a strawberry cream hazy IPA this weekend. I'm intrigued by both, though I confess to being a bit gun-shy on the IPA after the guava (which I didn't find to be one of their more stellar efforts). In any event, I'm hoping to make it down to try both.
     
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  20. ElijahSF

    ElijahSF Initiate (0) Aug 30, 2013 California

    "It's almost like, since we're making Northeast IPAs, we're traitors."

    That's sad.

    They brewed an orange cream IPA before and it was very good so I'm expecting the strawberry to be just as good. I believe this will be a series of beers similar to Tired Hands milkshake series.
     
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