“'...innovation and experimentation' were key to driving more pubs to serve cask and recruit more drinkers to try it..." - Jack Palmer [Head Brewer @ Greene King] --- --- --- Sources [May 2025] https://beertoday.co.uk/2025/05/09/greene-king-bird-prey-0525/ https://barmagazine.co.uk/greene-king-takes-flight-with-first-ever-international-cask-collaboration/ Related [February 2025] https://www.morningadvertiser.co.uk...g-launches-2025-fresh-seasonal-cask-calendar/
I think this will be a welcome sight in GK pubs, yes, but first ever international cask collaboration? Wetherspoon's had international cask Collaborations back before the pandemic, and with some really exotic places. Even the tiny Independent Salford Beer Festival on one occasion offered Cask de Ranke.
This is part of GK’s initiatives to keep Cask relevant: there have certainly been other collaborations (e.g. Thornbridge, Thames Side) + Some of the US brewers that attend GBBF also coordinate their trip around a ‘brew day’, which will likely continue this year, given the return
