Has anyone else completely stopped reading cans/bottles that they don't recognize?

Not me. I have to read every damned one of them. Omnipollo, Evil Twin, Stillwater Artisanal, Fat Orange Cat...

 

To me it just highlights how overwhelming the business has become.

As someone who worked in the graphics business for 30 years, most of the art looks pretty out of place -- like someone with a Mac and Adobe Creative Suite was given a chance to go wild with no real thought to what they're trying to sell. Some of it looks like the "artists" never took a design class in their lives, too -- which adds to the pain in my eyes.

And there is definitely that.

I sort of wonder if it is working.

Nor me.

Very similar to my plan, local breweries replacing the Jack's Abby -- although, many of the local breweries are starting to blur into the same Pollock wall on the shelves too!

 

What time to they kick you out of the store?

 

Read some, mostly to know where they are from. That and my once 20/15 eyes now suck, even corrected.

 

If the label looks like an 8 year olds first attempt at drawing a comic book, I pass.

I need clearly legible brewery, style, and hopefully, ABV.

 

Maybe Westvleteren should update their label style.....

Point made.

 

Only 2 rows? That's nothing.

 

The dusk check and the subsequent mysterious calculus that determines a schlenkerla purchase decision is a sacred ritual.

I still read just about every label. The curiosity gets the best of me. I gave up on clown shoes though

 

Oh, yeah, and pretty "uniform" rows at that, with all the cans facing... well, I was going to say "out" but who can tell? Maybe those are the can fronts?

I think I "borrowed" the image from the 'net 'cause I seldom put the phone in the truck and even if do, what's the chance of me bringing into to the store AND remembering to take a photo?

One thing to be said for the sixpack cardboard "basket" of bottles and the brewers who are putting cans in boxes (also easier to recycle than the !@#$ plastic rings), at least they make for nice looking and easy to review beer coolers.

Instead of opening the door, pulling out a four- or six-pack, holding it in one hand, spinning one of the cans with the other, door half open resting against your shoulder, trying to figure out:

• What kind of beer is this?
• Who brews it?
• What's the ABV?
• What is the date code.
  
• What "innovative" ingredient did they add to it to make it undrinkable?

 

The shark has been jumped, y’all .. and I know that’s news to no one.

to the OP:
also over it..
not a ticker
just love beer
typically stick with brands I know and trust to give me something legit... Odell, Sierra Nevada, 4 Noses, Melvin, and the list goes on.

although I am always intrigued when I see funky labels mixed in with their usual branding..

 

Are all the Beers in the picture from Bolero Snort Brewery and if so are they new labels, different from what's on their site a.t.t.?

From left to right (I did not cheat and pull the cans out of the cooler but I did use my "phone").
IPA w/Key Lime Pie flavor, IPA w/Creamsicle flavor, IPA, American Pale Wheat Beer w/El Dorado Hops, Amber Lager.
If these are from Bolero Snort then I can lookup ABVs, no clue on date codes.

 

That is EXACTLY the order of operations to check beer nowadays.

 

Well, this seems pretty damn backwards to me. The info, starting with the brewery and brand name and beer style, should be legible and easily found on the product, "cheating" would be having to use a device to look up the brewer's website and find the beers' stats. Decades of beer buying and I have never looked up ANYTHING on a phone (or in book for that matter) while in a retailer. (Imagine if you had to do that for everything you bought at a brick 'n' mortar store?)

Different generation ---- or maybe I'm missing subtle sarcasm?

(The pic was for illustration purposes only. Not a specific complaint about that brewery, whose products I have never had a desire to purchase given their annoying branding and reliance on flavoring additives.)

 

You mean it's sorted by style? I've been wishing more places would do that so I could breeze past the 180' of IPAs to get to the 4' section of all the other styles.

 

I look at brewery and style. If interested in one or both, I will continue. As for can art, I get the idea that some of it is unnecessary/distracting/over the top and whatever. However, I would use the example of Collective Arts, which uses high quality can art as a way of promoting the artist who created it. This to me is a very cool idea and a unique way for artists to get exposure for their work. As always, cheers to Collective Arts.

 

I’m the same way. There’s so many local brews on the shelves from breweries I don’t even know. So I don’t bother to be honest, I want an ipa I buy Pernicious or Two Hearted, no fuss no guess work. I want a Pils I buy Wicked Weed Uncle Ricks, or Mason Jar, or simply Old Mecklenburg in any flavor. It’s kinda rutty, but I’m not paying $12 on a beer from whoever I’ve never heard of before. It’s really the bane of craft brewing, if they break it down to singles it gets old, there’s no bar close that carries their beers on tap, the breweries are too far away. I didn’t know there were so many breweries within an hour of me but they are. I go back to beers I know won’t disappoint.

 

I took the post with just the picture as your way of saying all wild art labeled cans are not necessarily IPA's.

 

Haven't you noticed all the phones out in brick 'n' mortar stores? Checking prices on Amazon, etc.

 

I’m a fan of cool can art, but honestly I don’t spend an hour looking at cans or bottles, imo something as simple as Pliny imo is the shit. How much better could a beer be than a green bottle a red dot and Pliny on the label. From 50 yards away I know that beer bottle.