How Drinks Producers Are Defining "Craft" Around the World

Todd · Apr 1, 2021

Here's a great read on VinePair by Evan Rail on how defining "craft" around the world can be challenging.

The global explosion of craft brewing and craft distilling has led to an unexpected literary micro-genre: writing that attempts to define just what is meant by the term “craft” when it comes to food and drink. While essays on the subject can be found all over the place, the most significant contribution to the category probably arrived last year with the publication of the book “Craft: An Argument” by the British beer writer Pete Brown, whose attempt to explain the pros and cons of the term craft covers some 200 pages.
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Brown might have offered the deepest thinking on the meanings, advantages, and shortcomings of the word craft to date, at least in English; but around the world, speakers of dozens of different languages have been working through the same issues. As drinks makers and consumers everywhere promote the idea of craft production, the way they explain or express that concept has interesting connotations and connections — and, sometimes, unexpected difficulties.
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https://vinepair.com/articles/how-global-producers-define-craft/

How Drinks Producers Are Defining "Craft" Around the World

Todd Founder (13,518) Aug 23, 1996 Finland
STAFF Mod Team Society Pooh-Bah

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How Drinks Producers Are Defining "Craft" Around the World

Todd Founder (13,518) Aug 23, 1996 Finland STAFF Mod Team Society Pooh-Bah

Todd Founder (13,518) Aug 23, 1996 Finland
STAFF Mod Team Society Pooh-Bah