How has Sucaba become a shelf turd?

I was more trying to spark up a discussion about the recent larger availability of Sucaba, since lately it's been a race to run to the store just for a single bottle of anything. I was surprised to see stores enforcing no limits on bottles, no raised prices and no needing to go to the customer service desk just to ask for a single bottle.

Sucaba is also one of my favorite beers and instead of leaving work early or taking a long lunch to snag a bottle, it was nice to be able to purchase two or three at my leisure...which hadn't been the case lately with FW Prop. series brews.