How long until Treehouse is replicated?

I believe this to be a true statement, some brewery's just execute these styles better than others.

 

Yea, I think this is true. These are professional brewers they know how to make Tree House style beers. It could be something as simple as mashing 2 degrees lower or fermenting 2 degrees higher that could change the whole product.

 

I'm going to hazard a guess that Grimm makes less beer than Treehouse does on an annual basis. They have a distributor with a wide reach but that does not make them widely distributed in OPs sense.

 

Yea, Grimm is at about one 90 BBL batch a month of an IPA. Sometimes they also have a wild beer in there or stout.

 

Trillium kills it more and has started distributing again

 

Perhaps, but just because it is distributed does not mean it has any kind of real availability. I've never had a Grimm beer in my life and it's distributed here. Why? because I don't want beer to be a chore. I don't want to monitor precisely when it will be available just to get a beer since it sells out instantly. Hype is a powerful force, and I just don't participate in what I believe to be the worst part about beer currently.

 

Ive had almost every Tree and Trillium beer every canned or bottles.. Had all of Grimms Can Runs and Double Negative.. had SS4-7 and stouts from Hill Farm as well... . i dont think mass distro beers ever will come to this level.. heck I just want a Chicago brewery to get to this level.. dont try to tell me some are.. they arent.. i live downtown and run a tap list.. no one RIGHT NOW stacks up.. hopefully sometime soon...

 

i love JC and Trillium.. but their were some misses recently with new tanks.. seem to be knocking it out of the park again now!.. Headroom is my favorite beer of all time..

 

Why does it matter what people think of them?

 

If making awesome beer in large quantities was easy, everyone would do it.

 

Not necessarily. The breweries that do produce huge amounts of beer are more concerned about making a consistent approachable beer for the general public. At the end of the day it’s a business to them, the crazy beer advocate such as us are not the target audience. I have no doubt Sierra Nevada could make these crazy IPAs but I also bet you they would not sell as well as their Pale Ale. We tend to think of craft beer in a bubble of beer advocates because we spend time on this site and it is our passion but in reality we are just a very small portion of beer consumers.

 

Good point, SNPA brewed in Chico or Mills River tastes the same now as when it was brewed with converted dairy equipment.

 

Yep, well said.

 

... and the number of site users who consider Sierra Nevada Pale Ale to be even awesomer than many of the beers in this thread are a small portion of the small portion... but we exist.

 

Trade value

 

That's probably consistent with the number who consider them the flabby over oaked chardonnays of the beer world .

 

QUIET YOU!!!

 

Same experience here. My first few Trillium beers have been underwhelming. Treehouse, on the other hand, has lately been cranking out some of the dankest and juiciest IPAs I've ever had (King Julius, Juice Machine, Very Green). I know the Treehouse hype is massive right now, but all of their beers are spectacular.

 

I'm not a brewer, but an Strategy and Mfg OpEx consultant (MSME/MBA) who also studied innovation strategy. I see NJNYC732's comments from the perspective of the Innovator's Dilemma (Google it)...it's partially why Sam Adams and Harpoon are stuck, unwilling and/or adapt to changing to the marketplace until it's too late, for fear of cannibalizing or losing share from their core brands. Now there's no reason why such companies can't engage in "intrapreneurial" pilot brewing, whether as a Series or perhaps even under another brand, but can a Harpoon, with its' Beer Hall and great pretzels, attract enough craft beer drinkers to venture beyond Trillium in Fort Point Channel because to "the crazy beer advocate", it's not artisanal enough (even though an employee-owned company), let alone generate enough revenue to make a material impact on their business?

At the end of the day, beer making is a business. Some fans here are unimpressed over beer X, arguing over 0.01-0.04 points that their favorite is far superior. I just want to taste the finest hoppy ales from across the country (see my latest picture in the Haul thread) and have been fortunate to find more like minded traders than jackasses. We have a saying here in Boston for those who say a Heady, a Pliny is over-rated, to abandon Alpine because it's just not the same since brewed at Green Flash, even though Alpine couldn't generate enough revenue to grow with their existing brewing system on their own without partnering.

To Trillium and Tree House, fair warning...Follow Fashion Monkeys are fickle, flighty. Trillium, may you scale up Canton and be able to replicate your Fort Point success with higher availability. To Tree House, may you find time to learn from the likes of Hill Farmstead and Trillium...experiment with different styles and brewing techniques. Talk to people like Shaun Hill and see if you can build a profitable, satisfying, experimental brewery without growing like so many SD County breweries. In the meantime, I thank you and the BA trading forums for allowing me to taste tests and enjoy so many APA/IPA/DIPAs, to better understand the difference between Citra-hopped Zombie Dust, Pseudo Sue and Fort Point.

PS: I look forward to trying to get my hands on more TG XHOPS Gold and HF Of First and Last Things