I know a lot of beer drinkers come from a variety of backgrounds none more valid than any other, but I've recently come to notice the ever growing trend in Hype Beasts taking over the craft beer scene more and more. Those who line up for all the latest releases, dragging along random family members to mule for them, fill up the brewery taking shots "for the gram" while their beer gets warmer, discussing not the value of the beer in it's taste but the value it has in trades. It's not enough to not know anything about the beer but its as if knowing anything about it is the furthest thing from their mind outside of what they can get for it. For a brewery I'm sure this is great for business as the dollars come pouring in but what does that mean for the ever amorphous culture of craft beer? Have we already seen the shift in brewing trends where beers are being brewed not for the integrity of innovation and taste but with the sole purpose of being traded? Are other great yet not so traded beers and breweries going to suffer as a result? Let me know what you think?