Hype Cycle vis-a-vis Craft Beer

Discussion in 'Beer Talk' started by laughingbeaver, Jun 11, 2019.

  1. laughingbeaver

    laughingbeaver Initiate (35) Jun 10, 2010 Rhode Island

    How applicable is the Gartner Hype Cycle to 2019's Craft Beer scene?


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  2. rodbeermunch

    rodbeermunch Poo-Bah (4,845) Sep 30, 2015 Nevada
    Trader

    Needs homerism and scarcity as inputs.
     
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  3. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    Other inputs needed:
    • What rare barrel was the beer aged in?
    • How murky is the beer?
    • What pasty flavorings/ingredients were added?
    Cheers!
     
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  4. oldbean

    oldbean Disciple (343) Jun 30, 2005 Massachusetts

    I see we've found a new way to make all the same posts.
     
  5. beertunes

    beertunes Poo-Bah (6,341) Sep 24, 2007 Kyrgyzstan
    Trader

    That plateau seems optimistic.
     
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  6. bubseymour

    bubseymour Poo-Bah (2,523) Oct 30, 2010 Maryland
    Trader

    deer in the headlights look on my face while staring at the graph....

    How about you boys go dig a hole, and I'll get myself another beer.
     
  7. Zach423

    Zach423 Initiate (131) Dec 9, 2018 Massachusetts

    I think it would be much more applicable to styles instead of craft beer in general
     
  8. rgordon

    rgordon Savant (975) Apr 26, 2012 North Carolina

    I like the way Time is a constant bottom line. Like, that is cool.....
     
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  9. jesskidden

    jesskidden Poo-Bah (1,853) Aug 10, 2005 New Jersey
    Society Trader

    When I was a kid, I had a hand-me-down Hypecycle that had belonged to my older brother. Big balloon tires, thick fenders and I could barely reach the pedals when I first took it over. While all my friends were riding Schwinn "Sting-Rays" (well, one guy whose father was laid off built an imitation Sting-Ray out of his sister's pink 20" bike by buying a banana seat, the big handle bars and some Rustoleum Cherry Red spray-paint at W.T. Grants. He had a paper route, so he had some cash and needed a bike).

    They made fun of me, but I made it through. Well, somebody did steal my Sandy Koufax baseball glove off the handle bars one day. I think I know who did it but... statute of limitations and all.
     
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  10. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    I haven't seen W.T. Grants mentioned in a very looooong time. My older sister worked at a W.T. Grant store for several years.

    Cheers!
     
  11. beertunes

    beertunes Poo-Bah (6,341) Sep 24, 2007 Kyrgyzstan
    Trader

    So many references, that the young 'uns won't even get, in one post. You sir, win the internet for today.
     
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  12. bubseymour

    bubseymour Poo-Bah (2,523) Oct 30, 2010 Maryland
    Trader

    My favorite bike was my Huffy Thunder Road. Had a #54 on it, thick block seat, sport plastic fenders. That bike got me to the ball field just fine...used to build ramps with friends with wood and cinder blocks and see how many big wheels we could jump like Evil Kinevil jumping school buses. I didn't have the Sandy Koufax glove, but I had a Rawlings Brooks Robinson that was my actually my dad's hand me down glove. Thing was so huge on my hand, but I won many gold gloves in little league sucking up grounders from shortstop. Nostalgia is great isn't it?
     
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  13. Bitterbill

    Bitterbill Poo-Bah (6,837) Sep 14, 2002 Wyoming
    Society Trader

    I'd like to have the baseball cards that I collected and attached to the spokes back.
     
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  14. bbtkd

    bbtkd Poo-Bah (2,745) Sep 20, 2015 South Dakota
    Society Trader

    That doesn't apply here, there is generally no trough. What next, a Gartner Magic Quadrant with quality and cost as the axes? Or quality and hype?
     
  15. rodbeermunch

    rodbeermunch Poo-Bah (4,845) Sep 30, 2015 Nevada
    Trader

    Its great but highly suspect in terms of accuracy.

    I've been playing SS for over 35 years (including last night), and the overwhelming conventional wisdom is that middle infielders should have the smallest glove of anyone. Playing SS with an oversized glove is a nightmare for me.

    But hey, nobody would ever tell you to have a batting stance like another SS, Julio Franco, and he was an All Star and banged out over 2,500 hits in his career.

    To keep things slightly relevant, last night at the game I drank a Stone White Ghost berliner weisse, Sierra Nevada Hazy IPA and Anderson Valley Brut IPA. We lost 11-3, but I went 1-2, BB, 2 rbi.
     
  16. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    But balloons made a much better sound...until they popped!:flushed:

    Cheers!
     
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  17. jesskidden

    jesskidden Poo-Bah (1,853) Aug 10, 2005 New Jersey
    Society Trader

    What else were you going to do with the ones of Washington Senators or Kansas City Athletics?:grimacing:
     
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  18. Bitterbill

    Bitterbill Poo-Bah (6,837) Sep 14, 2002 Wyoming
    Society Trader

    Dude, Harmon KilleBREW!
     
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  19. BeardedWalrus

    BeardedWalrus Disciple (326) Jun 5, 2018 North Carolina
    Trader

    Should also include artificial scarcity i.e. Dark Lord and any limited Toppling Goliath release.
     
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  20. cavedave

    cavedave Poo-Bah (2,603) Mar 12, 2009 New York
    Trader

    Nahhh, holes have a useful purpose
     
  21. jesskidden

    jesskidden Poo-Bah (1,853) Aug 10, 2005 New Jersey
    Society Trader

    No, I'm talking about the second Washington Senators, the expansion team, after the originals moved to the Twin Cities...
     
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  22. meefmoff

    meefmoff Devotee (418) Jul 6, 2014 Massachusetts
    Trader

    I was so psyched to get my cool Huffy Bandit and then so devastated when everyone at school made fun of it.

    Looking at the photo now they were kind of right. It looks like a dorkified Thunder Road.
     
  23. Ronmarley1

    Ronmarley1 Disciple (382) Jan 20, 2014 Ohio
    Society

    I suggest a +/∆ chart using Post-It notes. I always loooove doing those in staff meetings...
     
  24. MNAle

    MNAle Poo-Bah (1,569) Sep 6, 2011 Minnesota
    Society

    Hey, now... they're now my favorite team (MN Twins)! :wink:
     
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  25. MNAle

    MNAle Poo-Bah (1,569) Sep 6, 2011 Minnesota
    Society

    OK... you mean the Texas Rangers, then... :wink:
     
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  26. FBarber

    FBarber Poo-Bah (2,882) Mar 5, 2016 Illinois
    Society Trader

    Need a NE style IPA series named "Trough of Disillusionment", "Slope of Enlightenment", and "Plateau of Productivity"
     
  27. MNAle

    MNAle Poo-Bah (1,569) Sep 6, 2011 Minnesota
    Society

    You left out "Peak of Inflated Expectations".

    Wait....

    We already have lots of those....
     
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  28. ypsifly

    ypsifly Meyvn (1,064) Sep 22, 2004 Michigan

    You cannot quantify Neckbeards or their odd behavior "patterns".
     
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  29. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    These sound like names that Tired Hands would use.:rolling_eyes:

    Cheers!

    @rotsaruch
     
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  30. bubseymour

    bubseymour Poo-Bah (2,523) Oct 30, 2010 Maryland
    Trader

    I was thinking more like Hill Farmstead. They go deep into the intellectual wording of their beer titles (when they aren't naming them after dead friends and family members that is).
     
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  31. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    Does Hill Farmstead have anything close to:

    We Are All Infinite Energy Vibrating At The Same Frequency

    https://www.beeradvocate.com/beer/profile/28383/96809/

    Cheers!
     
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  32. bubseymour

    bubseymour Poo-Bah (2,523) Oct 30, 2010 Maryland
    Trader

    LOL, I guess the guys at Tired Hands figured out the "420" IPA title was already used too many times, so they came up with that long "cosmic energy" title instead. HF has "What is Enlightenment" which made me think of them from the "Slope of Enlightenment" in the graph.
     
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  33. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    I just got back from meeting a friend for lunch at Tired Hands. The topic of We Are All Infinite Energy Vibrating At The Same Frequency came up and I remarked: "I wonder what they were smoking when the came up with that name?".

    FWIW the longest name on the beer menu today was "Austere Modular Three" which needless to say is a very short name compared to the Infinite Energy beer name.

    I wonder what Austere Modular Three means?:confused:

    Cheers!
     
  34. ZappaCat

    ZappaCat Aspirant (216) Jun 23, 2004 Louisiana

    You could honestly just go with the classic design (leader, challenger, etc.) and have a unique quadrant for each beer style.
     
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  35. medb

    medb Initiate (52) Aug 27, 2013 California

    Sounds like it come from the Deepak Chopra quote generator.

    http://wisdomofchopra.com/
     
  36. MistaRyte

    MistaRyte Devotee (498) Jan 14, 2008 Virginia
    Trader

    Its a paraphrasing of a Bill Hicks bit... the infinite energy one
     
  37. JackHorzempa

    JackHorzempa Poo-Bah (4,155) Dec 15, 2005 Pennsylvania
    Society

    I had to web search “Bill Hicks”.

    Is below the quote you think this beer’s name is ‘based’ on?

    “Today a young man on acid realized that all matter is merely energy condensed to a slow vibration, that we are all one consciousness experiencing itself subjectively, there is no such thing as death, life is only a dream, and we are the imagination of ourselves. Here’s Tom with the Weather.”

    ― Bill Hicks

    Cheers!
     
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  38. MistaRyte

    MistaRyte Devotee (498) Jan 14, 2008 Virginia
    Trader

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  39. beertunes

    beertunes Poo-Bah (6,341) Sep 24, 2007 Kyrgyzstan
    Trader

    *shakes head with sadness*

    :disappointed
     
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  40. HKemhorns

    HKemhorns Initiate (103) Apr 12, 2009 Texas

    What I gleaned from this thread..... My first bike was a Huffy Thunder Road. That's awesome!