Increased Placement in TV Shows on Tap for Beer Makers

Product placement and its more sophisticated cousin, brand integration, which would "seamlessly" weave the beer brand into the storyline, can be effective tactics. Do you have an example of either a good example where it enhanced the story, or bad example where it was obvious and just plain distracting?

http://variety.com/2013/biz/news/increased-ad-spending-on-tap-for-beer-liquor-makers-1200709329/