Input on Beer Release Events

Discussion in 'Beer Talk' started by mike_v_sardina, Jan 3, 2014.

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  1. mike_v_sardina

    mike_v_sardina Initiate (0) Apr 12, 2012 Vermont

    I am curious about those of you who may have either attended a special beer release at a brewery, or who may have helped to organize or execute such an event.

    Generally, I am interested in getting some quality feedback and suggestions for how to host a terrific event. Some questions that I am interested in, include:
    • Was the beer release for a beer that was bottled, or was it a special draft beer release? For example, Dark Lord Day versus the Pliny the Younger release?
    • Was the event a single day, time-slotted event, or was it a weekend-long or week-long celebration surrounding the new beer?
    • Was the event a single, flat or ticketed price, or was the event pay-as-you-go?
    • What did the brewery do right?
    • What did the brewery do wrong?
    I would also welcome and appreciate any other comments or suggestions that folks might have.

    Thanks and Cheers.

    Mike
     
    #1 mike_v_sardina, Jan 3, 2014
  2. PaulStoneAnchor

    PaulStoneAnchor Initiate (0) May 30, 2009 California

    I think Firestone does a beer event right. I love the way the have the ticket setup with a third party service because definitely makes it easier to get access to the event. I like draught releases much better, but bottle releases get more people to come out and buy the product. As for bottle releases, Alesmith does it the best! I like the fact I can buy bottles online and then pick up in a set pick up window.
     
    #2 PaulStoneAnchor, Jan 4, 2014
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